When you find clarity in your purpose, you can transform your online business into a legacy. Today, we have the pleasure of introducing Nicolette Moore, a remarkable woman who dedicates herself to helping ambitious women find clarity amidst the confusion in their businesses. Nicolette, a wife, mother, and the talented author and creator of the Q Salon understands the struggles that often cloud our entrepreneurial endeavors. She has developed the Q Journal, a powerful tool that guides you out of your head and into your heart, enabling you to craft a crystal-clear, actionable plan. Nicolette believes in building something that extends far beyond generating profit – something that leaves a lasting legacy. That is why, in this episode, she will unravel the secrets to gaining clarity in your vision, purpose, business, and ultimately, your legacy. From understanding the power of clarity to overcoming the fog that surrounds your business, Nicolette shares just how you can scale your online business.  Join us in this compelling conversation. Your legacy awaits—let's make it happen!

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Have you ever been at a point in business where you think you're crystal clear on your positioning, marketing, what you stand for, and what your messaging is? Yet, every time you go to update your website, you get stuck. Every time you go to write content, you get stuck. Every time you start building out an offer, you get stuck because you know you're this close to being clear and it's so close you practically feel like it's clear, but it's still far enough away that you're still getting stuck and you need clarity. I have a very special episode for you. My very good friend, and in a lot of ways my partner in crime, Nicolette Moore, is going to be with us. I want you to know a little something about Nicolette.

When I was newer and emerging and launching my business for the first time, and I was close to being clear, but not quite all the way clear, in one fifteen-minute conversation, she unlocked the clarity I needed about what my zone of genius was that was obvious to everyone around me, but it was a blind spot to me. She then supported me in launching my very first signature program into the market and was an amazing accountability coach to keep me on track as I was doing that.

In the following year of business, she helped me to scale my business and actually double the amount of revenue I had brought in the year before because of her amazing clarity, mindset, and leadership coaching that she brings to the table. If you have not met Nicolette Morre yet, you need to. Let's dive in with her. If clarity, leadership, development, or mindset is what you need help with, Nicolette is your girl. Let’s jump in.

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Welcome back to another training session. I am so excited about our guest. I'm here with the lovely Nicolette Moore. She's a wife, mother, and Author of The Q Journal and Creator of The Q Salon. She has a passion for helping ambitious women clarify the fog that they have surrounding their businesses. The Q Journal is designed to get you out of your head and into your heart with a clear, actionable plan. She also leads the women in The Q Salon, the perfect complement to The Q Journal. She supports you as you take action every day with leadership coaching and mastery-level accountability. It's amazing.

Outside of running her own business, she loves spending time with her family, walking her dog, and drinking a little beer. I'm so excited to have Nicolette here with us. She’s the master of getting clarity in your vision, your purpose, your business, and your legacy so that you're not building something that makes some money. You're building something that creates a legacy for your family. Welcome, Nicolette. I'm so excited to have you here.

I'm so excited to be here. Thank you for having me.

I know a lot of people in this event are talking about daily methods of operations and systems and strategies. I love that you're taking us to the next level of having a vision, having a clear pathway, and having a legacy, something bigger so that there's something bigger driving you, which I love so much because, without that, that's like your true North. If you don't have that, you're wandering around. It's such an interesting and fascinating insight to bring to the audience. Can you tell us a little bit about your entrepreneurial journey and how you found yourself living in this unique space of helping people with vision and purpose and all of these amazing things?

Absolutely. First of all, thank you for letting me be in this incredible summit, and thank you for having me here and for that beautiful intro. I've been in the entrepreneurial space since 2013, when I got my first property and started tinkering with real estate investing. Years later, I got into this online space. Our dear friend Leah Ray Goetz introduced me to this crazy world of online marketing, where it was the first time I experienced this, like what is possible through my screen. Radically life-changing. Getting into the world of entrepreneurship that way, going from local to global, was radical for me and very exciting, but then I lost a daughter. I'm a mother. I'm a proud mom of five little boys.

After having my third son, I was pregnant with my first daughter and she didn't make it. She lasted 23 weeks in my womb. Long story short, I had to deliver her and it was very traumatic. Without getting into it, the whole situation was a very traumatic experience for me. I checked out of everything and went into not the dark night of my soul, but the dark year of my soul where things spiraled bad. I was checked out as a mom and as a wife. I got to a place where I wanted to either leave my family completely, because I couldn't bear being around them, or I wanted to check out of life. I was looking for ways to kill myself. How could I kill myself and not hurt my kids? I was in a weird dark place.

Law of Attraction

I don't know what drove me to YouTube, but one day I go to YouTube and there was this woman. I come across her video and I recognized her from the documentary, The Law of Attraction. I decided to check on this video, and her message that day woke me up. She essentially was saying that I have all the answers and that I don't have to accept living a life of mediocracy. I don't have to live a life of victimhood. It was the perfect message at the perfect time, the stars aligned situation. That video radically changed everything for me. In one video, one woman, one message completely transformed my life. It wasn't overnight that I was happy and rainbows and sunshine and unicorns were floating around me all the time.

This video took me on a trajectory of, “How do I start healing? How do I heal my relationship with my children? How do I heal my relationship with my husband?” It was still a long journey. It's been years now since my daughter Libby passed away. A lot of transformation has happened. Once I got to a place of healing with my family and myself, and I started to have my feet on solid ground again, I realized I was reinvigorated by this idea of entrepreneurship and this idea.

This one woman was bold enough to radically change my life in one video. The power of that one video astounded me. It created an obsession of, “How do I help more people understand the impact of their message?” I'm literally the manifestation of her message. I would've either off myself or left my family. That's what I thought my options were.

I became obsessed with wanting to help other people share their messages, find clarity so that they could come and make an impact in the world. Of course, the more time that is passed, we all see that the world is in a hot mess. One with COVID, COVID has not been fun. Now we've got all the drama going on over the seas. We need more of us. We need more of us to rise up and share light in the world.

My mission is to help the people that come into my life to get clarity on how they can make an impact and move forward so that they're causing ripples in the world because that woman caused a ripple in my life that now my family has been impacted. You've been impacted by her and you may not have ever even watched her video. To me, that's powerful. It's magical. That's the world that I choose to create.

Every single person tuning in right now could have a profound impact in the exact same way if they got clear on their message and delivered it at the right time. You never know who it's going to touch. I have to ask, this is a little offshoot, but now I'm dying to know, did you ever reach out to that woman and let her know the impact she had on you?

I have emailed her. She's a big name, Lisa Nichols, by the way. Look her up. She's amazing. Her personal assistants reached back out to me and it was a very business-esque. Actually, one of my quarterly missions coming up is to make an intentional connection with her via writing letters, sending her a letter to make a true heartfelt connection. That is actually on my to-do list.

Especially once you become a big name and you have a support team helping you with things, I'm sure there are lots of emails that get missed. You don't see everything. I'm sure it would touch her heart to know that she had such a profound impact on you. I'm excited to think about all the impacts that everyone in this audience could have if they got super clear on their message and vision. I know from experience, it's hard to get clear on your message, who you are, and what you stand for if you don't have a clear vision of what it is you're trying to build with your business.

The minute you're in alignment with that, I don't know how else to explain it to people other than when those pieces finally come together, it's almost everything clicks and is centered and aligned and you feel it almost when you get that level of clarity. For those of you tuning in, I speak about this from experience because I was close to that alignment, but I was wavering around. I couldn't quite get crystal clear on what I was doing and it was Nicolette who helped me click into place. You need this clarity. I went from struggling to building a six-figure business instantaneously because of that alignment. That's why we have to have her here and we have to have this conversation. Tell us a little bit about the importance of not having goals in your business but having a vision.

"Vision": How Do You Want to Create Your Life?

Vision is the understanding that you play a part in a much bigger story and that you get to create. In The Q Journal, the whole concept is that you get to author your legacy. To me, I like using the word magical. Think about putting yourself in a magical state where not like you're a witchcraft and making things happen, but your pen to the paper becomes your wand. You're literally saying, “Today I'm going to do this. I'm committing to myself, I create,” but it's for a bigger purpose. Vision is looking and seeing, “What do I want to create my life to be? What do I want my hands to be in? How do I want to play the game called life?” Vision can be all about your service, your impact, your possibility.

When we become myopic and we're focused on now or maybe the next quarter, it's very shortsighted and it causes us to be self-deflated. We can give up, get burnt out, stop, fall into the trap of self-sabotage, self-guilt, self-beat up, all the negative self-things. Whenever you have a vision and you can see what I'm doing now and where it's taking me, it's a game changer. Whenever you get clear on the direction that you're taking, you have the capability of becoming the author of it. It's amazing to put yourself into that mindset. No one can do it for you. You have to allow yourself to go to the place of what do I want my stamp on this planet to be.

I love that analogy of you're authoring your story about your legacy. If you think about it in terms of a story or a book, like an epic book of life, the premise of the book is like the vision. You break it down into chapters and into the different subsets of the chapters and the paragraphs. Any person can point at a book and say, “The premise of this book is X, Y, Z.” Can you do that for your life? Can you do that for your business and the role that business plays in your life? Basically, you're authoring your own book about your legacy, if you like to think about it that way.

That's what The Q Journal is, and it becomes the library of your legacy, which is pretty cool. I'm a little biased, but it's cool to think of it that way. Where does the business fit in? We get so myopic. I know this because I've bought so many courses and I've done so many things. I've done all the programs and we focus on business and we forget we're full people. We've got family, friends and travel. We have things that we want to do with our lives. The business is the vehicle to make the lifestyle possible. The business is the vehicle to make the vision possible. The business is the vehicle that makes the dream the reality.

There are things that your business facilitates in creating the vision. having that clarity around your vision is not, “What do I want my business to look like in twenty years?” No, it's what you want your life to look like. Where do you want to be traveling? Where do you want to wake up? What charities do you want to be contributing to? How do you want to show up on the world stage? That involves all the pieces. The business gets to be an element that brings you there.

It's a major theme in your story, but it's not the only thing going on in your story. I think this is so valuable because I know a lot of people when they're building their businesses, especially when they're struggling. Everyone has some income threshold they're trying to hit because it opens up some level of lifestyle or freedom for them.

Many people are like, “I'm 100% focused on business right now and family goes to the side or my health goes to the side or other things go to the side until I hit that threshold and then I'll look at everything.” You're suggesting that perhaps that's not the best way to do it, that you need to consider all those factors considering all of them is what will actually help you to hit that threshold.

What comes to me as I'm hearing you say that is alignment, not balance. I hear this all the time, “I don't feel balanced between work and business or work and life. I'm neglecting my family for business. I'm neglecting my business for family.” You don't have to neglect anything and you can look and see, “Am I in alignment at this season of my life with my family, with my business, with what I'm doing?” There are so many variables and so many ways of approaching your current circumstance, but it's an alignment process and ensuring that you're in alignment to hit that vision with all the areas.

It can speak from experience once you're considering all those factors equally. Sometimes some get more play than others, but they're all on your radar. It's not like you're throwing 3 in the trash so you can focus on 2. They're all on the radar. It's amazing what that can unlock in your life. I think the audience now is understanding the importance of having a vision. Some might even feel they’re crystal clear on theirs.

What I see happen a lot, and I'm sure you see this too, is even if you're clear on your vision, that doesn't mean you know how to break it down into the individual goals and the action steps that'll get you there. Can you talk to us a little bit about that process and the method of how do you start to break this, like peel the layers apart? There's a lot there.

You Have Permission to Do This Imperfectly

This is like a dance. It's like art and it's also not about being perfect. I want to premise that you have permission to do this imperfectly and it's going to be imperfect because, at the end of the day, we can have a vision, but we're also not psychics and we can't control what every day is going to look like. I want to provide a disclaimer. For taking your vision and saying, “What do I do today that makes that happen?” it is a process of reverse engineering. I took The Q Salon, my community, through a three-hour-long workshop. I realized it gets to be 5, 6, or maybe a few days because it's so intense.

This is a thinking process. It requires thoughtfulness. It requires getting in touch with yourself. It requires getting in touch with reality and possibility. There's a realm of, as one of my mentors says, realistic but stretchy and looking and seeing what you get to stretch into. If you have a big vision, I like to invite you to think about your vision in the next three years.

I say three years because whenever you're thinking about what you're creating, if we go beyond three years, it can become too much in the realm of, “I have no idea what is the world going to look like in 5, 10 years.” With AI, with innovation, the market changes, we don't know. Three years is a bit more of a safe space to think about what reality will look like. That's one thing.

We can look at one-year in advance and we'll get there. Whenever you're planning a big vision, one year in the future is too soon. It's way too close. Your brain can go into shutdown. It can go into limitation and into lack, which is not a fun place to play. Three years in the future is a beautiful space where you can allow yourself to flex into possibility and also start working with something concrete. We want to have vision. We want to have something big that we're thinking like, “I'm going to create this amazing life.” We also have to understand that it's like meditation. You can't just sit and meditate your life away. You have to actually take action throughout the day to calm yourself in the middle of chaos or conflict.

The same thing with vision. You can have this big vision, but you get to create a system that makes it tangible. Going from dream to reality. You have this thing three years from now and you're like, “This is what I think life and three years would be amazing at this point.” You start bringing it back. This is a calculation. Take it back a year or two years and say, “In one year, I know that these steps will take me to three years in advance in the future.” Does that make sense?

You're saying, “Here's my three-year vision. If I break that into parts, what's year 1, year 2, and then year 3.” You start to break it down into smaller and smaller segments.

From there, it's like doing some backtracking. Literally, you can go from 3 years down to 1 year, down to quarterly, down to monthly, down to weekly, down to daily. You can go all the way back to say, “Today I know if I write these two emails for this particular campaign, this campaign is going to be going off at this particular time. This campaign launching into this particular thing will lead to this particular revenue, which will lead to me being able to go on the trip to Paris that I want to take.” You can reverse engineer all the way down to now in order to see those steps that matter that will take you to the three-year vision.

Of course, in my vision workshop, we play on a big stage. We do think 25 years in the future and we think about lifetime legacy and lifetime creation. It's hard to articulate and break down in the time that we have together. There is absolutely a way to create an idea of what I want life to look like three years from now and how to break it down back to, “What do I get to do today to make that happen?”

This makes sense because the full lifetime legacy is like this fuzzy thing that you see in the future, but it's fluffy. Suddenly, that three-year timeframe feels a little bit more tangible. It feels a little bit more solid. It's a little bit more clear. It's like you put the glasses on and you can see it a little bit better and it's reverse engineering all those steps. What I love about this is I experienced this in corporate and I've experienced it in the business world. I think it's very true. Almost no matter what you're working on, there are certain things in life where it makes sense to go slow so that you can go fast.

If you slow down enough to go through an exercise like this and to reverse engineer it, in the moment sometimes, especially if you're ambitious, it can be hard to slow down to get something like that, to put the right thought into it. I think a lot of our audience is ambitious. Nicolette and I are both ambitious women. It's those moments. Every time I've encountered something like that, whether you're building out your vision or building out a funnel, there are certain things that you got to slow down to do it right. The minute it's done, it propels you so fast.

The 1% Compound Interest

I love that. Go slow to go fast. It makes me think about Atomic Habits, if you're familiar. If you haven't read Atomic Habits, I invite you to do so. One of the concepts he talks about is those 1% gains. It's not a 1% gain a day equals a 365% gain over a year. No. It's compound interest. The 1% slowing down feels insignificant at the moment, but as you continue to take your 1% gains, it builds exactly what you're saying. The reason why we look at the 25 years in the workshops that I host, we do look at 25 years, only because it does help you to see what life do I want to create, which is the big picture.

The overall theme of the story.

It's not possible to create concrete stuff at that level. What's beautiful about looking at 25 years which helps with planning and execution of what it is that you're creating. One-quarter of 25 years is 1%. When you can think about, “I'm creating a big life, I've got a big vision, I'm doing big things with my life.” One percent, one quarter, it gives you some breathing room to like, “I can take it slow, I can make mistakes.”

It's only 1% of the story. It's fine. I'm not perfect.

It's actually beautiful because it gets to be a part of that story where there are lessons. There's no good story if there's no drama or if there are not some type of obstacles that the hero or heroine has to overcome. The 1% gives you some breathing room to take that time to slow down so that you can speed up.

I love this because anyone else in the audience who's super ambitious might be realizing now that they need to slow down for a very short period of time so they can go even faster. Also, for the perfectionists in the audience, you don't have to be perfect. It's okay to do it messy. You do need a certain amount of structure around what you're building or you're basically a hot mess floundering around.

The beauty of the vision, the reverse engineering, giving yourself grace and giving yourself that breathing room 1% at a time, one quarter at a time, is yes, you have your compass. You talked about the true North. It’s a guiding light. You’ve got a compass that you know the direction you’re heading. You know it helps with shiny object syndrome. I see stuff to make money online all the time. I’m not going to lie. I’m still like, “What do they have going on over there?” I know now I have my compass and I know if I look at something and it looks awesome, but it's not in alignment with what it is that I'm creating and working to, I know that I'm shooting myself in the foot if I spend any energy on it.

That helps me to stay focused, stay on track, and keep going in the direction that I choose or creating. It's so that's a very powerful gift because there are how many people start something and then stop. You cannot go anywhere. You can't create anything with that behavior. It's like the shiny object syndrome.

It’s a warning for entrepreneurs out there. Entrepreneurs, we're a special breed. If you're here, know that you're unique. Most people don't think the way that you think, the way that we think. We have a very unique way of thinking, which is what's going to allow us to succeed but it's always a two-sided coin. The other side of that coin is it's so easy for entrepreneurs to get sucked into shiny object syndrome. Latching onto the next thing and starting but not finishing. I love that we've broken down here's your sign that you probably need to do some vision and goal-setting work.

If you have that shiny object syndrome, it's probably a symptom of needing to go through a process like what Nicolette is describing because it can help you to keep that true North and prevent you from grabbing up every little shiny object you see. What are some other symptoms that people might be seeing in their life or experiencing in their life to let them know like, “That's happening to me, that means I need a vision setting, goal setting type of session, a legacy session.” What other things might be indicators for the audience?

For sure, the idea of waking up and not knowing what you're going to do on a given day. That's like, “Alert. Get a plan in action.” That's a very big key right there, that you don't have a path. You also don't have something motivating you enough to create that. That's something to get in touch with as well.

You don’t have that jump-out-of-bed excited feeling. If you have a true vision and you know exactly where you're going, it's a lot easier to get that jump out of bed excited.

To speak to that for one more second, knowing also the impact of the vision is an accelerator. It's like oil on the fire knowing that, “I have this vision of what I can do.” I like to talk about the things that we hate, the things that break our hearts that are going on in the world. Your business, the growth that you experience, the way that you get to show up in life and the way you get to play with life get to contribute directly to these causes that you absolutely hate to see happening. To me, that's a huge motivator. That's very powerful. We don't talk about that enough.

Online Business: Knowing the impact of the vision is an accelerator.

That’s another thing. If you're in bed in the morning and you're like, “I don't want to get up. I don't know what to do,” you can think about the babies that you get to save or the refugees that you can feed or whatever is on your heart to support. That's something important to get clear about and get intimate with. We talked about being stuck. You talked about this idea of going, ambitious people always wanting to move. There is that idea of like, “I'm on the hamster wheel. I'm moving 1,000 miles per hour, but I'm not going anywhere.”

That's also a big indicator that you're not working on something that's creating movement and that perfectionism is a problem, for sure. If you're struggling with perfectionism, that's something you get to release and you get to know why releasing it is important. Whenever you can see that vision, you can see where those steps, the imperfect action, is taking you that also will give you relief and grace and movement.

Whenever you can see that vision, when you can see where those steps the imperfect action is taking you, that also will give you relief and grace and movement. 

I'm sure at this point, probably a lot of the audience are realizing, “This might be the one thing I'm missing,” because what I can tell you, every single speaker is bringing the fire to this event. There are tons of smart systems and step-by-step processes you can follow and all these things. If you're lacking your vision and your goals are not clear and you don't have that foundation under you, there isn't a single strategy or system that's going to work for you. This is the foundation. If you're reading this and you're realizing like, “I think this is what I need,” I know Nicolette has a special gift that could help you to start moving down that path and get clarity there. Do you want to tell us a little bit about that?

I poured my heart into this. This is a bonus ad to my Q Journal. The Q Journal's phenomenal, but this is what I'm calling the Visions Reality Planner. This is a PDF document that will help you take your three-year and backpedal it all the way down to now. I'm not leaving you with a PDF document. I literally have videos to cover every single step of the way so you're supported. You have an understanding of how to use this document and how to best serve yourself.

If you like to live in the world of magic and possibilities like I do, you're going to love it and you're going to have goosebumps the whole time because it's a powerful exercise to walk yourself through. Definitely grab it and do yourself and your future self and the world a favor by going through and taking the steps to fill that out.

Everything you need to go from 3 years to 1 year to the 4 quarters, to 12 months, to all the weeks, and all the days, it's all in there.

I made it so that you can print it out. You can do the weekly and every single week you can have one. It's endless for the rest of your life document if you want to use it that way.

I know for those who have VIP tickets, you have an extra special gift. Do you want to tell us about that?

Yeah, I'd love to meet with you. If you're feeling like you're going through this and you're doing the ugly cry and you have realized that you haven't focused on a big-picture vision and you'd like to explore that, I'm happy to meet with you. I'm offering a free clarity call around your vision and your legacy and what you're moving towards so that you can walk away knowing what you're working on is leading you somewhere special and impactful for you. It's a gift I want to give you.

I can tell you firsthand how valuable that session is because, as I said, I thought that I was clear on my message about who I was and what I stood for. I thought that I was clear on my marketing, but I still felt stuck. Something felt off and I couldn't even tell you what's off? I don't know something. I couldn't put my finger on it. It was a twenty-minute conversation with Nicolette was all it took for me to click into alignment, get crystal clarity, and my business exploded. I can tell you firsthand these twenty-minute sessions are gold. I’m so excited that you’re offering that up to the audience.

Keep in mind, this is only for the VIP ticket holders. If you're not a VIP ticket holder, don't worry, it's not too late. There's a button somewhere nearby where you can become one if you're not one yet. Of course, you get all kinds of extra bonuses from the speakers. You get lifetime access to all the training. Definitely, if you want to scoop up that free clarity session with Nicolette, do that. I know normally, these sessions are expensive. To get one for free is a big deal. Definitely scoop that up. Nicolette, thank you so much for being here with us. I'm so excited about your topic.

Thank you. Me too.

Important Links 

• Nicolette Moore

• Atomic Habits

• Visions Reality Planner

• Facebook - Friends With Nicolette

• Freebie Audience Explosion

• Facebook - 6 Figure Strategy

About Nicolette Moore

Nicolette is a wife, mother, and author of The Q Journal. She has a passion for helping ambitious women clarify the fog they have surrounding their business. The Q Journal is designed to get you out of your head and into your heart with a clear, actionable plan. She also leads women in The Q Salon, the perfect compliment to The Q Journal, supports you as you take action each day with leadership coaching and accountability. Outside of running her own business, she loves spending time with her family, walking her dog, and drinking beer.