Julie Reynolds

🤫 The Secret Sauce To Growing Your YouTube Channel 📹

November 06, 202335 min read

Turn your YouTube channel into a magnetic powerhouse, where customers come looking for you. It's the secret sauce for network marketing success! For today’s episode, we have Julie Reynolds, a recognized top earner in Network Marketing, to unlock the potent potential of YouTube. Julie spills the beans on how YouTube isn't just a social media platform; it's a search engine where eager customers are searching for products and opportunities like yours. She addresses the burning questions: How long does it take to see results on YouTube? What if you're not tech-savvy or camera-ready? And here's the cherry on top – Julie is generously offering her Viral Video Challenge for just one dollar! Grab this exclusive opportunity while you can and start your YouTube journey on the right foot. Tune in now and get ready to unlock the secret sauce for growing your YouTube channel like never before.

 

#impactfulentreprenurshow #guestinterview #YouTubeMarketing


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Welcome back to another training session. I am super excited about this one. I'm here with the lovely Julie Reynolds. The secret weapon that helped her quit her 9:00 to 5:00 job and grow a highly successful business is YouTube. She generates tens of thousands of dollars in sales and 4 to 5 business builders for her network marketing team each month. Thanks to her carefully crafted YouTube video strategy that you need to hear about. I'm super excited about this one.

She's on a mission to retire at least 100 women from their 9:00 to 5:00 jobs by helping them build network marketing businesses that leverage the power of YouTube specifically. This one is such an interesting and compelling topic. I can't wait to dive in. Welcome, Julie. We're so excited to have you with us.

Thank you so much for having me here. What an honor. I'm excited to share all things YouTube with you, so thank you so much for having me here.

We couldn't have this without you. For those in the audience who maybe have not met you yet, could you tell us a little bit about you and your entrepreneurial story? How is it that you found yourself being the YouTube girl? Tell us all about that.

In my former life, I was a licensed school professional counselor for about fifteen years. I fell into this network marketing space by accident. I was one of those people who thought it was a pyramid scheme. As a teacher, we make no money. As a counselor, you make no money. When I was offered this opportunity, I was like, “You mean you can make money doing this?” They were like, “Yes, you can.” I was like, “Okay, sign me up. I like money.”

I didn't make enough of it. I was helping a lot of people, which is amazing. I was always working in Title I schools and helping underprivileged kids, but the struggle was on the other side when I went home to pay my bills. Long story short, I dove in. I hit the company's top ranks about four months after joining. I had no idea what I was doing. I call myself an accidental leader. I had no idea what it took to be successful in network marketing. I got lucky, so to speak. I had some good friends that joined me and we were influencers without knowing what an influencer was. We started building and hit the top.

It started to be like, "There's got to be a better way to build this business than making my list of 100 and spamming my friends and family," and doing all of the things that I'm sure some of the other speakers have talked about that we don't want to do. I started to go on this ad journey through Facebook ads and funnels. You name it, I've done it. I did it all.

Finally, I was getting my ads shut down and I was like, "I am done with Facebook. I am done with Facebook ads. I'm going to move over to Pinterest because there's nobody on network marketing that is in Pinterest." I moved over to Pinterest. I dove wholeheartedly into Pinterest. Here's the problem. I hate writing. Pinterest is a blogging writing site.

My husband says to me, “Julie, why don't you move into YouTube? You're the video girl. You teach women how to use video.” I was like, “I don't know. That YouTube thing is scary.” I was literally paying somebody to write my blog post, which is not a very effective business strategy if you don't know what you're doing.

I was like, “Let me go into YouTube.” When I do something, I don't just dip my toe in the water. I'm like, "I'm going to go 100% into YouTube." I went to YouTube and I posted my first video. About three weeks after I started posting weekly, we talked about what it takes to be successful on YouTube, but after about my second, and third video, I got a random order from my company. My company sent a text message and I was like, "I don't know this customer. This is amazing."

I thought it was my Pinterest. I was like, “Pinterest is working. That's amazing.” YouTube videos started going up and up. Fast forward, it's been about three years since I joined YouTube and I now generate between $15,000 and $17,000 in personal sales. I have no idea who these customers are. I get them daily. I get between 7 to 11 business builders every month asking to join my team because of my YouTube videos.

For me, this is automation. This is a network marketer's dream come true because I'm putting out one video a week. I'm making sure that it's completely optimized because YouTube is not a social media platform. We could talk about that in a second. I'm making sure that it's completely optimized. It's set and forget one video a week and that's it. I generate this type of success.

Here's the other kicker. I'm not paying for ads. This is 100% organic. The best part is because I've gotten so many views and so many subscribers, YouTube now pays me to make my videos. I'm not only making between $15,000 and $17,000 in personal sales, my company does 36%. You guys can do the math and figure out how much that is. I'm also building my team over on YouTube where people are ready to buy. They're ready to join because they've watched my YouTube videos. This is all on autopilot.

The difference between YouTube and social media is YouTube is what we call intent marketing. They are intentionally seeking your product, your opportunity, whether you're a coach, a network marketer, or whoever is building a brand online, you are hitting them and they are seeking you out versus you being the seeker and trying to find people, versus interruption marketing, which is social media. Interruptions are like, "Look at me, look at my ad, or look at my posts." We're trying to stop the scroll where it's very intentional.

People who are coming to me on YouTube are hot buyers. They are ready to join my company. They are ready to buy my product. They are ready to join my Facebook group. I can lead them in whichever direction I want to lead them. It's amazing. It truly is a network marketer's dream come true or any type of online business owner's dream come true.

I can't wait to dig in. I almost feel like network marketing is the toughest hurdle. If you can get something to work in network marketing, it's going to work for the coaches out there. It's going to work for the course creators because that's the tougher hurdle to overcome. Many people have so many negative thoughts about network marketing. Guys, if you're tuning in to this and if you're a network marketer, I hope you're paying attention. If you're a coach or course creator, if it can work for network marketing, it can work for whatever it is you're selling.

I've got clients of mine that maybe started a network marketing and they ended up going the coaching route or vice versa. They build up their YouTube. They take people off of YouTube. People are watching their videos. They bring them into their group over on Facebook and they convert them to high $4,000, $5,000, $6,000 ticket prices. While I talk network marketing, know that YouTube is literally for anybody who wants to build a business online. The strategies that I'm sharing with you are the same strategies, 100%.

How fascinating that your journey to YouTube started with almost like a Pinterest fail and then you were like, “No, just kidding. I'm going to be on YouTube,” which is fun. Sometimes you never know where your journey is going to take you.

We never know. Pinterest is great, don't get me wrong. If you like to write, you write and go on Pinterest. If you're a video person, then you go on YouTube. What I like to tell anybody who's building a business online is you want to take one SEO platform, like Pinterest or YouTube, and you want to take one or two social media platforms like Facebook, Instagram, TikTok, or whatever and you marry the process.

What I see far too often is that coaches, network marketers, and anybody building this online business are leaving the SEO part off the table. I know why. It doesn't happen overnight. It's not like you turn on an ad or you do something right away and you see instant gratification. SEO is like a long-term insurance plan.

What happened was in my first month, I wasn't selling $15,000, $17,000 to $20,000 in personal sales. It didn't happen for a year and a half. However, I was constantly growing and growing. It's a long-term plan. If you're in this for the long-term and you're not just a hobbyist in this online space, SEO is one of those places that you need to be investing your energy and your time into because it is a game changer, but it doesn't happen overnight.

For those of you who maybe are not as familiar with what Julie is talking about, when people are on Facebook, Instagram, or whatever, they're passively scrolling. They don't even know what they're looking for. They're just bopping around and their attention span is three seconds long. With a platform like YouTube, people are going in there. What do you do when you go to YouTube? You search for the thing you're looking for. They’re actively searching for something.

SEO stands for Search Engine Optimization so basically, it's Google. YouTube is the second-largest search engine in the world. It's second to Google, but Google owns YouTube. Attraction marketing and curiosity marketing over on Facebook and Instagram, I am all about it. You want to do that. However, over on YouTube, you don't want to do that because you want to figure out what people are specifically searching for.

They're searching for your company's name, your company's flagship products, and how to join your company. Those are the things that you're looking for. You're going to create those types of videos based on what people are searching for. That's what a search engine is. It's hitting those people because they're specifically searching for those names.

I’ll give you guys a tip. There's a website called UberSuggest.com. It's one of my favorites. You can type in your company's name and product, and you can see how many people each month are searching on Google for that particular product or your name or whatever. You go and start to create those videos over on YouTube because it's a search engine. It's the same thing.

You're talking about how on Facebook and Instagram attraction marketing, you almost have to hide what it is you're talking about and make people raise their hand and go, "What is it you're talking about? Tell me more." You're saying that on YouTube, you can be overt about it. In fact, you want to be.

Now what happens is when somebody searches my company's name in Google, you know how videos show up too sometimes. Those are YouTube videos and I'm the face behind my company's name. You search my company's name and you're going to find me, which is amazing for any business owner. Here's the thing, 99% of people who are building this online space network marketers, coaches, or whatever it may be are not using YouTube. They have no idea what they're doing right now. When people are like, “YouTube is old. It's totally saturated,” no, it's not. Not for this particular type of approach.

Honestly, what I teach is how to make sure that you show up on that first page of YouTube. You don't just post a video and pray that it gets seen. That's not going to happen. That's the difference between SEO. It does take strategy behind it. It's not one of those posts and praise like the Facebook and Instagram type of thing. It does take some strategy to get your videos optimized and shown up on the first page of Google.

Grow Your YouTube Channel: SEO does take strategy behind it. It's not one of those post-and-praise like Facebook and Instagram. It takes some strategy to get your videos optimized and shown up on the first page of Google.

Grow Your YouTube Channel: SEO does take strategy behind it. It's not one of those post-and-praise like Facebook and Instagram. It takes some strategy to get your videos optimized and shown up on the first page of Google.

Let's talk about it because I know the majority of people tuning in, this is brand new to them. They're super excited about it. They’re also like, “How long is this going to take me?” Rewind back to when you first started getting on YouTube. You said it took a couple of weeks and you had a random sale show up. Tell us a little bit about how it ramped up. Was it like every couple of weeks you'd see one over the next six months?

No. It was quicker than that. My first month maybe was $700 in orders. You then realize people are repeating orders. It's the compound effect. Some of those people fall off, without a doubt. We all know that. Sometimes we have a one-time customer. Now you've got your base. They're registered to you and buying from you. Every day, your YouTube videos get more and more views.

My YouTube videos get about 1,500 to 2,000 views a day. Some of my videos have 50,000 to 60,000 views, and this is a product video. The beauty of YouTube is that it's not just like social media where you're fighting with the algorithm and you post a video and have twenty minutes for people to comment before it gets lost in the abyss. They live forever.

Sometimes what happens is the older the video, it gets pushed back up. It's one of those things. It's literally set it and forget it. Now, it's the compound effect where it's not just one video that I make. I make multiple videos every single month. Some of them are my product videos and then some of them are my opportunity videos. Some of them are in my niche of who I am as a network marketer, teaching people how to build an online business and social media.

It's all integrated because I'm all talking to that same one person. I am providing a ton of value on my YouTube channel, but I'm making sure that my value is optimized so that random people can see it. It's not just on Facebook or Instagram or wherever, where it's my followers that can see it. Does that make sense?

Yes. With this particular strategy, because you're using SEO in your favor, you're able to overtly talk about your company and your business opportunity. You’re able to overtly talk about your products, how they work, and what the benefits are. You're also able to overtly talk about how you're a coach in this space. You can help people succeed and general success tips. Those are your three categories, it sounds like.

Absolutely. I'm expanding it a little bit more too because I don't do anything halfheartedly. I did a four-day mastermind in Vegas with a top YouTube expert. Now I've got a YouTube coach and he was like, "What you're doing right now with your channel has helped you grow so much." It's a small and mighty channel that generates a significant income for me. He's like, "But you're only hitting people that are specifically looking for your company or your product. You need to think a little bit outside of the box and think about who your target audience is."

For me, it's moms who are working from home. How do we capture these moms? My channels expanded a little bit, but it's still that same overarching theme of moms making money online. Now I'm talking a little bit about different ways to make an income online and different ways that moms can generate. It ties back into my network marketing company.

If they start to know, like, and trust you, in their mind, they're like, “I can figure out how to do something from scratch or I could just join Julie.” It’s a no-brainer.

That's the thing. People see my videos and they're like, “I love your style. You're so authentic. You're so real. I want to join your team.” “Sweet. Let's go.” It does create that like, know, and trust factor. It's funny that I get binge-watched. Somebody's like, "I just watched seven of your YouTube videos and I'm ready to join your team." I was like, "Okay, let's go." They're sold. I don't even have to do the selling, so to speak, because they've already watched all the infomercials.

YouTube does create that know and trust factor.

You're recognizing that people are out there searching if they're like, "I've heard of such and such company and do I want to join them? I'm not sure. I want to learn about them." They search for the company's name. You have certain videos that pop up. Tell us about your opportunity-themed videos. What kinds of things do you talk about in these videos?

In the opportunity videos, I talk about what it means to join our team. What does it mean when you join the company? What is a little bit about the comp plan? What is a little bit about some of your company's benefits and features? That's what I talk about. I make my own opportunity videos that are optimized on YouTube for people to come and find.

What I would say when you go back to UberSuggest, and I'm not affiliated with this company, I thought about at one point that I'm going to start a channel for all network marketing companies and their products. I'm going to push every product and be the person that shows up. It's not the best way to build. I don't recommend it.

What I found was there are 4,000 people who search for Isagenix shake recipes every single month. Nobody is showing up on SEO for Isagenix shake recipes on YouTube. There are people showing up who have Isagenix shakes, but they haven't strategically posted their videos. They got lucky because there was nobody in that space. When you optimize the video, you are going to be the one that shows up on those first pages.

If you know how to optimize. Number one, if you know the search terms people are looking for and we know how to find them because Julie told us with UberSuggest. If you know what people are searching for, then you know how to optimize your video so that it is the first one on top when people search for it. If people watch your video and they're like, "I like this girl. She's pretty cool," chances are they're going to order or buy from you. Do you always make sure that in the copy underneath your video, you have links to where people could buy or join?

Yes.

You're not doing anything overly complicated. One video might talk about the comp plan, and the next video might talk about vacations people could win, or whatever you guys do. Tell me about that.

Just like we want to create a brand on social media, you do want to create a brand on YouTube. You want to provide value to your audience based on your niche. I do a lot of network marketing training. I do a lot of social media training for network marketers on how to build their business using attraction marketing and all of the strategies. YouTube is a little bit different. Fifty percent of the time, I talk about my company. Fifty percent of the time, I provide value to my audience. It works synergistically where people are like, “I love the strategies that she's teaching, but I also want to make money. I'm going to do this.”

Let's say you're in the health and wellness space and you are into fitness, then you give those fitness videos over on YouTube. Make sure that you can rank for them. I teach you how to make sure that you can rank for these things. You drip in ways that you, as a fitness instructor, are making money. You attract people that way into your videos.

Some of the videos are directly hitting those people who are in search. Some of those people, as you said, you want to cast a little bit of a broader net and get all of those people. They're going to start binge-watching your stuff. The know, like, and trust factor hits. Before you know it, you're building every side of your business.

If you're a coach and you offer fitness coaching, you've hit that. If you're putting in some products with your fitness coaching, you've hit that. Oil is the same thing. Clean living. It doesn't matter. Whatever your niche is as a coach, as an entrepreneur, or as a network marketer, it doesn't matter. You can hit them all throughout your channel on YouTube.

These product-related videos, are you setting them up almost like a review of the product? Tell us a little bit more about that.

They're reviews of the product. It's knowing some of the questions that you get when somebody asks about your product. Are they asking how long does it take? What is the return policy and what flavors? Whatever it may be. What are my different options? I'm answering them. It's an educational tutorial on how-to. Whatever questions I or my team get from customers, those are things people are searching for. That's what I'm creating my videos on.

On every other platform, you want attraction marketing and curiosity. You don't want to mention the name of your company or your products. On YouTube, it's the exact opposite. Be super overt, be right out there with it, and give reviews of every product. Talk about your company's comp plan if you want. It's the place where you prefer to get right out with it and not try to be sold. Let's not beat around the bush. Let's talk about this company.

Let's talk about what it is. It's called this and it has this and it does this. Absolutely, because at its core, it is not social media. It's a search engine. People are like, “YouTube is a social media outlet." No, it's not. It's a search engine. People go there to search for questions that they have. They go there to get their answers.

“Can I make money with Isagenix?”

"How to join Isagenix?" How-to videos are fantastic. There's another hint for you guys, like a bomb drop for you. How-to videos do well. How to join X, Y, and Z. How to take X, Y, and Z products. Those are great videos for you to create. You've got to optimize them. It's more than that. The strategy and the way that a YouTube video is structured is different than a Facebook Live. It's a different structure.

People ask me this all the time, “Can I take all of my Facebook Lives? I’ve got hundreds of Facebook Lives. Can I upload them onto YouTube?” I have to say, I'm sorry, you can't. You could do whatever you want, but that's not good practice. A YouTube video is a different format than a Facebook Live. If you think about it, you wouldn't wear a bathing suit to a black tie event. They're not the same thing.

At least you wouldn't want that to be your main part of the content. If that's on there and people watch it and they're and that's part of how you build know, like, and trust, sure, whatever, but that shouldn't be your primary focus. You should have a different type of content as your primary focus.

Every week you put out a different type of content. Here's the other thing. It's like in YouTube, you work backward. You figure out what people are searching for and then you create the video. You don't necessarily just create the video and then post it because you don't know what people are searching for. You've got to reverse engineer how you craft your videos.

It sounds like you recommend posting weekly. Is that right?

Yes. One video a week between 6 to 10 minutes is all it takes. My channel's very raw. I do not edit. You can edit. I think that if you do and you do the overlays and you go to Fiverr, whatever, you pay somebody to go and do it or you're tech savvy, which I am not, we've talked about that. What you can do is you could probably do a little bit better in your videos in terms of the watch time and the engagement and all of that. I personally don't do that and there are a few reasons. A) I'm teaching everyday people that you don't need to be able to do that in order to have success. B) Why fix what's not broken?

It's working for me, so why fix that? I think that's probably going to be encouraging to a lot of people because I know a lot of people that I talk with at least are like, “YouTube, I know it's great, but I don't want to deal with editing videos.” You don't have to, it sounds like.

If I do a little big mess up, I’ll do a quick cutout and whatever, but you don't need to at all.

It's more of an optional thing.

As you get your feet wet and you start to get into it, people are like, "What if I post more than once a week?" I get that one a lot. "What if I post more than once a week? Is that better?" If you can consistently do that. It's about consistency. I've tried to do it twice a week. I did one live and then uploaded one video a week. I do the live video that I stream into my group for network marketers and I stream that onto my YouTube channel, but then I also upload one video. I don't have the time or the resources or the bandwidth at this moment to up my game more than that.

If someone wants to grow their company or their business wicked fast and they were like, “I'm going to commit to twice a week and I'm going to be the fastest grower my company has ever seen,” they could do that.

They could totally do it but know that it's consistency. It's a long-term insurance plan. This is for somebody who's serious about taking their business to the next level. They're committed and consistent already on one social media platform, and they’re seeing the benefit of an SEO platform. If you're that type of person that's wishy-washy, you don't show up, and sometimes you show up, you know who you are, life gets in the way and we don't do it, then probably YouTube is not going to be the strategy that you want because it's not going to give you the benefits that you want.

However, if you think about it, you can be posting on Facebook and Instagram every day, and stories ten times a day, or one video a week on YouTube. Just saying.

Here's the thing. What I have found happens is when people find me over on YouTube, they're checking me out on social media because it continues to build that like, know, and trust factor. It's not that you can be all over on YouTube and let your other social media channels go because the beauty of social media is you're building your personality and who you are so that people feel like they know you. That's why I say you take one SEO platform and one social media platform, and then you marry the process.

Have you ever found that your curiosity-based attraction marketing is less effective on Facebook and Instagram because of how overt you talk about your company on YouTube?

For sure. YouTube is the number one way that I grow my business. I know people blowing it up on reels, TikToks, and Facebook Reels. That's amazing. Whatever works for you. YouTube has been the number one most successful way for me to grow my network marketing company. I still show up on social media. I don't want anybody to be like, “I'm going all in on social media. I'm closing out my Facebook and my Instagram accounts.” No, take one and one, then marry the two.

Pick YouTube and then whatever your other favorite is. Have a presence in two areas and rock it.

Send people from your YouTube. Send them to your Facebook group if you provide value and you're that fitness coach. Give them a reason to go to your Facebook group. Grow that Facebook group that way. Sometimes they're not ready to buy when they're on YouTube. Now they like, know, and trust you. You've poured into them and you've given them so much value. Now, they're ready to purchase your services.

How refreshing because I know people struggle with knowing how to market their stuff. People struggle with knowing how to talk about their products. You're saying, honestly, on YouTube, you don't have to overthink it. You just have to be consistent.

You want to mention your company's name. People are like, “We know what company you're with.” Yeah, you do. That's okay because I'm reaching all of these people that are out there in this world and in this country that are searching for our company's name and flagship product. The more my company grows, the more my business is growing as well.

It’s because more people are searching for those terms.

I started with a company that and I'm with a company that didn't have a name presence a few years ago. I can't even tell you how many people will say, “I saw a TikTok video. I was interested. I went and googled and now I saw you. Now I'm ready to order. I have no idea who this TikTok person is, but now I can connect with you here. I’ve done my research, I'm ready to buy. I'm ready to join.” Sweet. As the company's name gets bigger, people start to do research. A lot of people will do research before they join and before they buy the product. That's when your face shows up if you're on a search engine.

I'm sure everyone is realizing, “I research products. That's what I do.” That's what we all do. That's why this strategy works. I know you said when you first started doing this, it took a couple of months to get some momentum. As you're teaching this to other people, do you have other examples like on average, how long it takes for things to start popping? I know it's more of a long-term strategy.

Everybody is so different. I have people that'll tell me, “I post my video. I got a random order. Julie, this is amazing. I had somebody and they said they joined my team. They watch my YouTube video and they're ready to join my team.” For some people, it takes a few weeks. For some people, it takes a few months.

Don't think. I don't want to put that false misconception out there. You post one YouTube video and you're hitting the top ranks of your company. That's not the way it goes. You're probably not going to go viral. It's not going to be a viral video, but you are going to put your video in front of the right people who are specifically searching for your product, your opportunity, your coaching business, or whatever it may be. That's a red hot buyer versus just going on social media and trying to interrupt the scroll for somebody to say, “What is that she's selling?”

Grow Your YouTube Channel: Your first YouTube video is not going to be a viral video. But you are going to put your video in front of the right people who are specifically searching for your product, your opportunity, your coaching business, whatever it may be.

Grow Your YouTube Channel: Your first YouTube video is not going to be a viral video. But you are going to put your video in front of the right people who are specifically searching for your product, your opportunity, your coaching business, whatever it may be.

If someone is actively searching how to join company XYZ and they find your video, they're searching that because they're ready to join. All the people finding you are people who are ready to take action.

Their wallets are out. They're ready. In fact, it's funny because me and my husband use the ATM method. We add somebody to a group, we tag them, and we have them watch these videos. When somebody messages me, I’ve been doing the ATM method. The last few times, people have been like, “I don’t know. Maybe I'm not.” Self-doubt kicks in. I was like, “No, I'm going to test it. They've already watched my videos. I don't need to add them to the company video that's produced because my videos are very similar to the company videos. They're ready to join.” My conversion rate has gotten better by doing that versus adding them to the company groups and tagging them in the videos because my videos are the videos that they're watching.

They're already serving that purpose. Am I understanding this? This has allowed you to stop using the ATM method.

I wouldn't say stopping. I'm testing and that's what you have to do. We're always testing. Which way do you convert better? Do you convert better taking that lead ATM-ing them? Do you convert better by sending them your company's website so they can go and join your team? It's a testing process for me.

I've always ATM-ed. I bring in between 7 and 11 business builders every single month because of my YouTube videos. My conversion rate is very high either way. Last month, I brought in seven business builders, but I probably had about 10 or 11 people who talked to me. A couple of those people faded off because I added it them to the group. That’s life. It happens.

They weren't ready. It's okay.

I'm like, “Maybe I shouldn't add them to the groups. Maybe I should give them the link and get them ready to join because they're already binge-watching the videos.” You are like the Netflix of what they're watching and they're hot and ready to buy.

How did you know that these people were binge-watching your videos? Did they message you and say, “I’ve been watching your stuff?” Where is it that they're messaging you? Is it through Facebook or something? Where are they messaging you?

That's the thing. It's testing and tweaking to figure out what works best for your audience. That's why a recruiting funnel or something like that is fantastic because you can collect the leads. You can nurture it and do all of those things. Sometimes you send them to your Facebook group. Sometimes you send them to your Facebook business page. It's testing and tweaking. She said, “I'm interested in becoming a consultant. Can you help?”

Who wouldn't want to get that message?

“I’ve watched your YouTube videos.” I get it all the time.

It's a matter of starting, being consistent about it, and then understanding the SEO enough to make sure you rank.

I like to say that I can get you with the strategies I teach you how to show up. I'm a big shopper. I love to shop. I used to live in New York City. I was a teacher in New York City. On my weekends, I would walk up and down Fifth Avenue. You guys know, Fifth Avenue is the creme de la crème. It's the top. It's where all the stores want to be. All the stores want to be on Fifth Avenue.

I can get you on that Fifth Avenue page on YouTube. I teach you how to get on that Fifth Avenue page. I teach you how to create this beautiful storefront. You think about it. These stores spend thousands of dollars on their storefront and their mannequins because of the window shoppers. I can teach you how to create a beautiful thumbnail so that people click your videos, and then you create the videos so that your buyers then go and buy your product.

Your YouTube viewers are basically window shoppers. They just have to jump in and engage with you.

What I teach is how to show up on Fifth Avenue or how to show up on that first page of search because if you're on the second or third page, it's not going to do you a whole lot of good. When you're googling, how many times do you click that next button at the bottom? Maybe once in a while, but the next button after that, you're totally gone.

You have to show up on Fifth Avenue, show up on that first page of search, because if you're on the second or third page, that is not going to do you a whole lot of good.

For those who are like, “This is my jam. I want to do this. I want to learn this method,” I know you have a free gift that can help them do exactly that.

Technically, it's not free. It's $1, but it's usually much more. For this summit, I’ve given you guys a discount code. A special deal.

There'll be a button and there'll be a code next to the button. Normally, this is something Julie charges money for. Because she's here with us, she's reduced it down to $1. The system made it $1. We're like, “It's $1, whatever.”

I couldn't do it for free. I had to put in a code. Here you go. You get it for $1. It's a $1 code. It's my viral video challenge. It's going to teach you how to make sure that your YouTube channel is optimized. It's going to be breaking down for you a little bit of how to dip your feet into YouTube and making sure that your channel is set up properly so that it's ready to get automated and ready for SEO.

That is so exciting. Thank you so much. I know the audience is going to love this. We don't have to overly complicate everything. Sometimes, YouTube is the place. You can just get out there and talk about your company and talk about your products and it's okay.

It is a network marketer's automated, organic free, no paid ads. A dream come true. That's all I can say. I'm so passionate about it because I know what it's done for my business. I know what it's done for other people's businesses. I want to help as many women and entrepreneurs as possible have this type of success that I’ve had. I owe so much of it to YouTube.

Definitely scoop up that $1 gift. Make the most of it. How many thousands of people out there are searching and trying to learn about your company and your company's products? They’re searching on YouTube and finding people, but it's not you. If you are better optimized, it could be you. Thank you so much.

Leaders, come and join my team. They're looking for other leaders to join and I'm the one that's showing up. I can't say it enough. If you are building a business and you are consistently like, “This is it. I am doing this.” YouTube, Pinterest, SEO, whatever it may be. I don't know Pinterest enough because I can't write to save my life. If you're like, “I love to write. It's my hobby. It's my passion,” go on Pinterest. If video is your thing, YouTube is where you need to be.

I hope you guys are feeling inspired and excited about this.

Connect with Julie:

https://www.Facebook.com/julie.b.reynolds.75

Julie’s free gift for you:

https://www.JulieReynolds.com/viral-video-challenge-special-offer

Audience Explosion Toolkit - Adrienne’s free gift for you:

Freebie Audience Explosion

Adrienne’s Entrepreneur Community on Facebook:

 https://www.Facebook.com/groups/6.figure.strategy


About Julie Reynolds

Julie Reyonolds

I have been recognized as a top earner in Network Marketing. The secret weapon that helped me quit my 9-to-5 job and grow a highly successful business is YouTube. I generate tens of thousands of dollars in sales and 4-5 business builders for my team each month, thanks to my carefully crafted YouTube video strategy. Now I'm on a mission to retire at least 100 women from their 9-to-5 jobs by helping them build Network Marketing businesses that leverage the power of YouTube.

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Julie Reynolds

🤫 The Secret Sauce To Growing Your YouTube Channel 📹

November 06, 202335 min read

Turn your YouTube channel into a magnetic powerhouse, where customers come looking for you. It's the secret sauce for network marketing success! For today’s episode, we have Julie Reynolds, a recognized top earner in Network Marketing, to unlock the potent potential of YouTube. Julie spills the beans on how YouTube isn't just a social media platform; it's a search engine where eager customers are searching for products and opportunities like yours. She addresses the burning questions: How long does it take to see results on YouTube? What if you're not tech-savvy or camera-ready? And here's the cherry on top – Julie is generously offering her Viral Video Challenge for just one dollar! Grab this exclusive opportunity while you can and start your YouTube journey on the right foot. Tune in now and get ready to unlock the secret sauce for growing your YouTube channel like never before.

 

#impactfulentreprenurshow #guestinterview #YouTubeMarketing


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Welcome back to another training session. I am super excited about this one. I'm here with the lovely Julie Reynolds. The secret weapon that helped her quit her 9:00 to 5:00 job and grow a highly successful business is YouTube. She generates tens of thousands of dollars in sales and 4 to 5 business builders for her network marketing team each month. Thanks to her carefully crafted YouTube video strategy that you need to hear about. I'm super excited about this one.

She's on a mission to retire at least 100 women from their 9:00 to 5:00 jobs by helping them build network marketing businesses that leverage the power of YouTube specifically. This one is such an interesting and compelling topic. I can't wait to dive in. Welcome, Julie. We're so excited to have you with us.

Thank you so much for having me here. What an honor. I'm excited to share all things YouTube with you, so thank you so much for having me here.

We couldn't have this without you. For those in the audience who maybe have not met you yet, could you tell us a little bit about you and your entrepreneurial story? How is it that you found yourself being the YouTube girl? Tell us all about that.

In my former life, I was a licensed school professional counselor for about fifteen years. I fell into this network marketing space by accident. I was one of those people who thought it was a pyramid scheme. As a teacher, we make no money. As a counselor, you make no money. When I was offered this opportunity, I was like, “You mean you can make money doing this?” They were like, “Yes, you can.” I was like, “Okay, sign me up. I like money.”

I didn't make enough of it. I was helping a lot of people, which is amazing. I was always working in Title I schools and helping underprivileged kids, but the struggle was on the other side when I went home to pay my bills. Long story short, I dove in. I hit the company's top ranks about four months after joining. I had no idea what I was doing. I call myself an accidental leader. I had no idea what it took to be successful in network marketing. I got lucky, so to speak. I had some good friends that joined me and we were influencers without knowing what an influencer was. We started building and hit the top.

It started to be like, "There's got to be a better way to build this business than making my list of 100 and spamming my friends and family," and doing all of the things that I'm sure some of the other speakers have talked about that we don't want to do. I started to go on this ad journey through Facebook ads and funnels. You name it, I've done it. I did it all.

Finally, I was getting my ads shut down and I was like, "I am done with Facebook. I am done with Facebook ads. I'm going to move over to Pinterest because there's nobody on network marketing that is in Pinterest." I moved over to Pinterest. I dove wholeheartedly into Pinterest. Here's the problem. I hate writing. Pinterest is a blogging writing site.

My husband says to me, “Julie, why don't you move into YouTube? You're the video girl. You teach women how to use video.” I was like, “I don't know. That YouTube thing is scary.” I was literally paying somebody to write my blog post, which is not a very effective business strategy if you don't know what you're doing.

I was like, “Let me go into YouTube.” When I do something, I don't just dip my toe in the water. I'm like, "I'm going to go 100% into YouTube." I went to YouTube and I posted my first video. About three weeks after I started posting weekly, we talked about what it takes to be successful on YouTube, but after about my second, and third video, I got a random order from my company. My company sent a text message and I was like, "I don't know this customer. This is amazing."

I thought it was my Pinterest. I was like, “Pinterest is working. That's amazing.” YouTube videos started going up and up. Fast forward, it's been about three years since I joined YouTube and I now generate between $15,000 and $17,000 in personal sales. I have no idea who these customers are. I get them daily. I get between 7 to 11 business builders every month asking to join my team because of my YouTube videos.

For me, this is automation. This is a network marketer's dream come true because I'm putting out one video a week. I'm making sure that it's completely optimized because YouTube is not a social media platform. We could talk about that in a second. I'm making sure that it's completely optimized. It's set and forget one video a week and that's it. I generate this type of success.

Here's the other kicker. I'm not paying for ads. This is 100% organic. The best part is because I've gotten so many views and so many subscribers, YouTube now pays me to make my videos. I'm not only making between $15,000 and $17,000 in personal sales, my company does 36%. You guys can do the math and figure out how much that is. I'm also building my team over on YouTube where people are ready to buy. They're ready to join because they've watched my YouTube videos. This is all on autopilot.

The difference between YouTube and social media is YouTube is what we call intent marketing. They are intentionally seeking your product, your opportunity, whether you're a coach, a network marketer, or whoever is building a brand online, you are hitting them and they are seeking you out versus you being the seeker and trying to find people, versus interruption marketing, which is social media. Interruptions are like, "Look at me, look at my ad, or look at my posts." We're trying to stop the scroll where it's very intentional.

People who are coming to me on YouTube are hot buyers. They are ready to join my company. They are ready to buy my product. They are ready to join my Facebook group. I can lead them in whichever direction I want to lead them. It's amazing. It truly is a network marketer's dream come true or any type of online business owner's dream come true.

I can't wait to dig in. I almost feel like network marketing is the toughest hurdle. If you can get something to work in network marketing, it's going to work for the coaches out there. It's going to work for the course creators because that's the tougher hurdle to overcome. Many people have so many negative thoughts about network marketing. Guys, if you're tuning in to this and if you're a network marketer, I hope you're paying attention. If you're a coach or course creator, if it can work for network marketing, it can work for whatever it is you're selling.

I've got clients of mine that maybe started a network marketing and they ended up going the coaching route or vice versa. They build up their YouTube. They take people off of YouTube. People are watching their videos. They bring them into their group over on Facebook and they convert them to high $4,000, $5,000, $6,000 ticket prices. While I talk network marketing, know that YouTube is literally for anybody who wants to build a business online. The strategies that I'm sharing with you are the same strategies, 100%.

How fascinating that your journey to YouTube started with almost like a Pinterest fail and then you were like, “No, just kidding. I'm going to be on YouTube,” which is fun. Sometimes you never know where your journey is going to take you.

We never know. Pinterest is great, don't get me wrong. If you like to write, you write and go on Pinterest. If you're a video person, then you go on YouTube. What I like to tell anybody who's building a business online is you want to take one SEO platform, like Pinterest or YouTube, and you want to take one or two social media platforms like Facebook, Instagram, TikTok, or whatever and you marry the process.

What I see far too often is that coaches, network marketers, and anybody building this online business are leaving the SEO part off the table. I know why. It doesn't happen overnight. It's not like you turn on an ad or you do something right away and you see instant gratification. SEO is like a long-term insurance plan.

What happened was in my first month, I wasn't selling $15,000, $17,000 to $20,000 in personal sales. It didn't happen for a year and a half. However, I was constantly growing and growing. It's a long-term plan. If you're in this for the long-term and you're not just a hobbyist in this online space, SEO is one of those places that you need to be investing your energy and your time into because it is a game changer, but it doesn't happen overnight.

For those of you who maybe are not as familiar with what Julie is talking about, when people are on Facebook, Instagram, or whatever, they're passively scrolling. They don't even know what they're looking for. They're just bopping around and their attention span is three seconds long. With a platform like YouTube, people are going in there. What do you do when you go to YouTube? You search for the thing you're looking for. They’re actively searching for something.

SEO stands for Search Engine Optimization so basically, it's Google. YouTube is the second-largest search engine in the world. It's second to Google, but Google owns YouTube. Attraction marketing and curiosity marketing over on Facebook and Instagram, I am all about it. You want to do that. However, over on YouTube, you don't want to do that because you want to figure out what people are specifically searching for.

They're searching for your company's name, your company's flagship products, and how to join your company. Those are the things that you're looking for. You're going to create those types of videos based on what people are searching for. That's what a search engine is. It's hitting those people because they're specifically searching for those names.

I’ll give you guys a tip. There's a website called UberSuggest.com. It's one of my favorites. You can type in your company's name and product, and you can see how many people each month are searching on Google for that particular product or your name or whatever. You go and start to create those videos over on YouTube because it's a search engine. It's the same thing.

You're talking about how on Facebook and Instagram attraction marketing, you almost have to hide what it is you're talking about and make people raise their hand and go, "What is it you're talking about? Tell me more." You're saying that on YouTube, you can be overt about it. In fact, you want to be.

Now what happens is when somebody searches my company's name in Google, you know how videos show up too sometimes. Those are YouTube videos and I'm the face behind my company's name. You search my company's name and you're going to find me, which is amazing for any business owner. Here's the thing, 99% of people who are building this online space network marketers, coaches, or whatever it may be are not using YouTube. They have no idea what they're doing right now. When people are like, “YouTube is old. It's totally saturated,” no, it's not. Not for this particular type of approach.

Honestly, what I teach is how to make sure that you show up on that first page of YouTube. You don't just post a video and pray that it gets seen. That's not going to happen. That's the difference between SEO. It does take strategy behind it. It's not one of those posts and praise like the Facebook and Instagram type of thing. It does take some strategy to get your videos optimized and shown up on the first page of Google.

Grow Your YouTube Channel: SEO does take strategy behind it. It's not one of those post-and-praise like Facebook and Instagram. It takes some strategy to get your videos optimized and shown up on the first page of Google.

Grow Your YouTube Channel: SEO does take strategy behind it. It's not one of those post-and-praise like Facebook and Instagram. It takes some strategy to get your videos optimized and shown up on the first page of Google.

Let's talk about it because I know the majority of people tuning in, this is brand new to them. They're super excited about it. They’re also like, “How long is this going to take me?” Rewind back to when you first started getting on YouTube. You said it took a couple of weeks and you had a random sale show up. Tell us a little bit about how it ramped up. Was it like every couple of weeks you'd see one over the next six months?

No. It was quicker than that. My first month maybe was $700 in orders. You then realize people are repeating orders. It's the compound effect. Some of those people fall off, without a doubt. We all know that. Sometimes we have a one-time customer. Now you've got your base. They're registered to you and buying from you. Every day, your YouTube videos get more and more views.

My YouTube videos get about 1,500 to 2,000 views a day. Some of my videos have 50,000 to 60,000 views, and this is a product video. The beauty of YouTube is that it's not just like social media where you're fighting with the algorithm and you post a video and have twenty minutes for people to comment before it gets lost in the abyss. They live forever.

Sometimes what happens is the older the video, it gets pushed back up. It's one of those things. It's literally set it and forget it. Now, it's the compound effect where it's not just one video that I make. I make multiple videos every single month. Some of them are my product videos and then some of them are my opportunity videos. Some of them are in my niche of who I am as a network marketer, teaching people how to build an online business and social media.

It's all integrated because I'm all talking to that same one person. I am providing a ton of value on my YouTube channel, but I'm making sure that my value is optimized so that random people can see it. It's not just on Facebook or Instagram or wherever, where it's my followers that can see it. Does that make sense?

Yes. With this particular strategy, because you're using SEO in your favor, you're able to overtly talk about your company and your business opportunity. You’re able to overtly talk about your products, how they work, and what the benefits are. You're also able to overtly talk about how you're a coach in this space. You can help people succeed and general success tips. Those are your three categories, it sounds like.

Absolutely. I'm expanding it a little bit more too because I don't do anything halfheartedly. I did a four-day mastermind in Vegas with a top YouTube expert. Now I've got a YouTube coach and he was like, "What you're doing right now with your channel has helped you grow so much." It's a small and mighty channel that generates a significant income for me. He's like, "But you're only hitting people that are specifically looking for your company or your product. You need to think a little bit outside of the box and think about who your target audience is."

For me, it's moms who are working from home. How do we capture these moms? My channels expanded a little bit, but it's still that same overarching theme of moms making money online. Now I'm talking a little bit about different ways to make an income online and different ways that moms can generate. It ties back into my network marketing company.

If they start to know, like, and trust you, in their mind, they're like, “I can figure out how to do something from scratch or I could just join Julie.” It’s a no-brainer.

That's the thing. People see my videos and they're like, “I love your style. You're so authentic. You're so real. I want to join your team.” “Sweet. Let's go.” It does create that like, know, and trust factor. It's funny that I get binge-watched. Somebody's like, "I just watched seven of your YouTube videos and I'm ready to join your team." I was like, "Okay, let's go." They're sold. I don't even have to do the selling, so to speak, because they've already watched all the infomercials.

YouTube does create that know and trust factor.

You're recognizing that people are out there searching if they're like, "I've heard of such and such company and do I want to join them? I'm not sure. I want to learn about them." They search for the company's name. You have certain videos that pop up. Tell us about your opportunity-themed videos. What kinds of things do you talk about in these videos?

In the opportunity videos, I talk about what it means to join our team. What does it mean when you join the company? What is a little bit about the comp plan? What is a little bit about some of your company's benefits and features? That's what I talk about. I make my own opportunity videos that are optimized on YouTube for people to come and find.

What I would say when you go back to UberSuggest, and I'm not affiliated with this company, I thought about at one point that I'm going to start a channel for all network marketing companies and their products. I'm going to push every product and be the person that shows up. It's not the best way to build. I don't recommend it.

What I found was there are 4,000 people who search for Isagenix shake recipes every single month. Nobody is showing up on SEO for Isagenix shake recipes on YouTube. There are people showing up who have Isagenix shakes, but they haven't strategically posted their videos. They got lucky because there was nobody in that space. When you optimize the video, you are going to be the one that shows up on those first pages.

If you know how to optimize. Number one, if you know the search terms people are looking for and we know how to find them because Julie told us with UberSuggest. If you know what people are searching for, then you know how to optimize your video so that it is the first one on top when people search for it. If people watch your video and they're like, "I like this girl. She's pretty cool," chances are they're going to order or buy from you. Do you always make sure that in the copy underneath your video, you have links to where people could buy or join?

Yes.

You're not doing anything overly complicated. One video might talk about the comp plan, and the next video might talk about vacations people could win, or whatever you guys do. Tell me about that.

Just like we want to create a brand on social media, you do want to create a brand on YouTube. You want to provide value to your audience based on your niche. I do a lot of network marketing training. I do a lot of social media training for network marketers on how to build their business using attraction marketing and all of the strategies. YouTube is a little bit different. Fifty percent of the time, I talk about my company. Fifty percent of the time, I provide value to my audience. It works synergistically where people are like, “I love the strategies that she's teaching, but I also want to make money. I'm going to do this.”

Let's say you're in the health and wellness space and you are into fitness, then you give those fitness videos over on YouTube. Make sure that you can rank for them. I teach you how to make sure that you can rank for these things. You drip in ways that you, as a fitness instructor, are making money. You attract people that way into your videos.

Some of the videos are directly hitting those people who are in search. Some of those people, as you said, you want to cast a little bit of a broader net and get all of those people. They're going to start binge-watching your stuff. The know, like, and trust factor hits. Before you know it, you're building every side of your business.

If you're a coach and you offer fitness coaching, you've hit that. If you're putting in some products with your fitness coaching, you've hit that. Oil is the same thing. Clean living. It doesn't matter. Whatever your niche is as a coach, as an entrepreneur, or as a network marketer, it doesn't matter. You can hit them all throughout your channel on YouTube.

These product-related videos, are you setting them up almost like a review of the product? Tell us a little bit more about that.

They're reviews of the product. It's knowing some of the questions that you get when somebody asks about your product. Are they asking how long does it take? What is the return policy and what flavors? Whatever it may be. What are my different options? I'm answering them. It's an educational tutorial on how-to. Whatever questions I or my team get from customers, those are things people are searching for. That's what I'm creating my videos on.

On every other platform, you want attraction marketing and curiosity. You don't want to mention the name of your company or your products. On YouTube, it's the exact opposite. Be super overt, be right out there with it, and give reviews of every product. Talk about your company's comp plan if you want. It's the place where you prefer to get right out with it and not try to be sold. Let's not beat around the bush. Let's talk about this company.

Let's talk about what it is. It's called this and it has this and it does this. Absolutely, because at its core, it is not social media. It's a search engine. People are like, “YouTube is a social media outlet." No, it's not. It's a search engine. People go there to search for questions that they have. They go there to get their answers.

“Can I make money with Isagenix?”

"How to join Isagenix?" How-to videos are fantastic. There's another hint for you guys, like a bomb drop for you. How-to videos do well. How to join X, Y, and Z. How to take X, Y, and Z products. Those are great videos for you to create. You've got to optimize them. It's more than that. The strategy and the way that a YouTube video is structured is different than a Facebook Live. It's a different structure.

People ask me this all the time, “Can I take all of my Facebook Lives? I’ve got hundreds of Facebook Lives. Can I upload them onto YouTube?” I have to say, I'm sorry, you can't. You could do whatever you want, but that's not good practice. A YouTube video is a different format than a Facebook Live. If you think about it, you wouldn't wear a bathing suit to a black tie event. They're not the same thing.

At least you wouldn't want that to be your main part of the content. If that's on there and people watch it and they're and that's part of how you build know, like, and trust, sure, whatever, but that shouldn't be your primary focus. You should have a different type of content as your primary focus.

Every week you put out a different type of content. Here's the other thing. It's like in YouTube, you work backward. You figure out what people are searching for and then you create the video. You don't necessarily just create the video and then post it because you don't know what people are searching for. You've got to reverse engineer how you craft your videos.

It sounds like you recommend posting weekly. Is that right?

Yes. One video a week between 6 to 10 minutes is all it takes. My channel's very raw. I do not edit. You can edit. I think that if you do and you do the overlays and you go to Fiverr, whatever, you pay somebody to go and do it or you're tech savvy, which I am not, we've talked about that. What you can do is you could probably do a little bit better in your videos in terms of the watch time and the engagement and all of that. I personally don't do that and there are a few reasons. A) I'm teaching everyday people that you don't need to be able to do that in order to have success. B) Why fix what's not broken?

It's working for me, so why fix that? I think that's probably going to be encouraging to a lot of people because I know a lot of people that I talk with at least are like, “YouTube, I know it's great, but I don't want to deal with editing videos.” You don't have to, it sounds like.

If I do a little big mess up, I’ll do a quick cutout and whatever, but you don't need to at all.

It's more of an optional thing.

As you get your feet wet and you start to get into it, people are like, "What if I post more than once a week?" I get that one a lot. "What if I post more than once a week? Is that better?" If you can consistently do that. It's about consistency. I've tried to do it twice a week. I did one live and then uploaded one video a week. I do the live video that I stream into my group for network marketers and I stream that onto my YouTube channel, but then I also upload one video. I don't have the time or the resources or the bandwidth at this moment to up my game more than that.

If someone wants to grow their company or their business wicked fast and they were like, “I'm going to commit to twice a week and I'm going to be the fastest grower my company has ever seen,” they could do that.

They could totally do it but know that it's consistency. It's a long-term insurance plan. This is for somebody who's serious about taking their business to the next level. They're committed and consistent already on one social media platform, and they’re seeing the benefit of an SEO platform. If you're that type of person that's wishy-washy, you don't show up, and sometimes you show up, you know who you are, life gets in the way and we don't do it, then probably YouTube is not going to be the strategy that you want because it's not going to give you the benefits that you want.

However, if you think about it, you can be posting on Facebook and Instagram every day, and stories ten times a day, or one video a week on YouTube. Just saying.

Here's the thing. What I have found happens is when people find me over on YouTube, they're checking me out on social media because it continues to build that like, know, and trust factor. It's not that you can be all over on YouTube and let your other social media channels go because the beauty of social media is you're building your personality and who you are so that people feel like they know you. That's why I say you take one SEO platform and one social media platform, and then you marry the process.

Have you ever found that your curiosity-based attraction marketing is less effective on Facebook and Instagram because of how overt you talk about your company on YouTube?

For sure. YouTube is the number one way that I grow my business. I know people blowing it up on reels, TikToks, and Facebook Reels. That's amazing. Whatever works for you. YouTube has been the number one most successful way for me to grow my network marketing company. I still show up on social media. I don't want anybody to be like, “I'm going all in on social media. I'm closing out my Facebook and my Instagram accounts.” No, take one and one, then marry the two.

Pick YouTube and then whatever your other favorite is. Have a presence in two areas and rock it.

Send people from your YouTube. Send them to your Facebook group if you provide value and you're that fitness coach. Give them a reason to go to your Facebook group. Grow that Facebook group that way. Sometimes they're not ready to buy when they're on YouTube. Now they like, know, and trust you. You've poured into them and you've given them so much value. Now, they're ready to purchase your services.

How refreshing because I know people struggle with knowing how to market their stuff. People struggle with knowing how to talk about their products. You're saying, honestly, on YouTube, you don't have to overthink it. You just have to be consistent.

You want to mention your company's name. People are like, “We know what company you're with.” Yeah, you do. That's okay because I'm reaching all of these people that are out there in this world and in this country that are searching for our company's name and flagship product. The more my company grows, the more my business is growing as well.

It’s because more people are searching for those terms.

I started with a company that and I'm with a company that didn't have a name presence a few years ago. I can't even tell you how many people will say, “I saw a TikTok video. I was interested. I went and googled and now I saw you. Now I'm ready to order. I have no idea who this TikTok person is, but now I can connect with you here. I’ve done my research, I'm ready to buy. I'm ready to join.” Sweet. As the company's name gets bigger, people start to do research. A lot of people will do research before they join and before they buy the product. That's when your face shows up if you're on a search engine.

I'm sure everyone is realizing, “I research products. That's what I do.” That's what we all do. That's why this strategy works. I know you said when you first started doing this, it took a couple of months to get some momentum. As you're teaching this to other people, do you have other examples like on average, how long it takes for things to start popping? I know it's more of a long-term strategy.

Everybody is so different. I have people that'll tell me, “I post my video. I got a random order. Julie, this is amazing. I had somebody and they said they joined my team. They watch my YouTube video and they're ready to join my team.” For some people, it takes a few weeks. For some people, it takes a few months.

Don't think. I don't want to put that false misconception out there. You post one YouTube video and you're hitting the top ranks of your company. That's not the way it goes. You're probably not going to go viral. It's not going to be a viral video, but you are going to put your video in front of the right people who are specifically searching for your product, your opportunity, your coaching business, or whatever it may be. That's a red hot buyer versus just going on social media and trying to interrupt the scroll for somebody to say, “What is that she's selling?”

Grow Your YouTube Channel: Your first YouTube video is not going to be a viral video. But you are going to put your video in front of the right people who are specifically searching for your product, your opportunity, your coaching business, whatever it may be.

Grow Your YouTube Channel: Your first YouTube video is not going to be a viral video. But you are going to put your video in front of the right people who are specifically searching for your product, your opportunity, your coaching business, whatever it may be.

If someone is actively searching how to join company XYZ and they find your video, they're searching that because they're ready to join. All the people finding you are people who are ready to take action.

Their wallets are out. They're ready. In fact, it's funny because me and my husband use the ATM method. We add somebody to a group, we tag them, and we have them watch these videos. When somebody messages me, I’ve been doing the ATM method. The last few times, people have been like, “I don’t know. Maybe I'm not.” Self-doubt kicks in. I was like, “No, I'm going to test it. They've already watched my videos. I don't need to add them to the company video that's produced because my videos are very similar to the company videos. They're ready to join.” My conversion rate has gotten better by doing that versus adding them to the company groups and tagging them in the videos because my videos are the videos that they're watching.

They're already serving that purpose. Am I understanding this? This has allowed you to stop using the ATM method.

I wouldn't say stopping. I'm testing and that's what you have to do. We're always testing. Which way do you convert better? Do you convert better taking that lead ATM-ing them? Do you convert better by sending them your company's website so they can go and join your team? It's a testing process for me.

I've always ATM-ed. I bring in between 7 and 11 business builders every single month because of my YouTube videos. My conversion rate is very high either way. Last month, I brought in seven business builders, but I probably had about 10 or 11 people who talked to me. A couple of those people faded off because I added it them to the group. That’s life. It happens.

They weren't ready. It's okay.

I'm like, “Maybe I shouldn't add them to the groups. Maybe I should give them the link and get them ready to join because they're already binge-watching the videos.” You are like the Netflix of what they're watching and they're hot and ready to buy.

How did you know that these people were binge-watching your videos? Did they message you and say, “I’ve been watching your stuff?” Where is it that they're messaging you? Is it through Facebook or something? Where are they messaging you?

That's the thing. It's testing and tweaking to figure out what works best for your audience. That's why a recruiting funnel or something like that is fantastic because you can collect the leads. You can nurture it and do all of those things. Sometimes you send them to your Facebook group. Sometimes you send them to your Facebook business page. It's testing and tweaking. She said, “I'm interested in becoming a consultant. Can you help?”

Who wouldn't want to get that message?

“I’ve watched your YouTube videos.” I get it all the time.

It's a matter of starting, being consistent about it, and then understanding the SEO enough to make sure you rank.

I like to say that I can get you with the strategies I teach you how to show up. I'm a big shopper. I love to shop. I used to live in New York City. I was a teacher in New York City. On my weekends, I would walk up and down Fifth Avenue. You guys know, Fifth Avenue is the creme de la crème. It's the top. It's where all the stores want to be. All the stores want to be on Fifth Avenue.

I can get you on that Fifth Avenue page on YouTube. I teach you how to get on that Fifth Avenue page. I teach you how to create this beautiful storefront. You think about it. These stores spend thousands of dollars on their storefront and their mannequins because of the window shoppers. I can teach you how to create a beautiful thumbnail so that people click your videos, and then you create the videos so that your buyers then go and buy your product.

Your YouTube viewers are basically window shoppers. They just have to jump in and engage with you.

What I teach is how to show up on Fifth Avenue or how to show up on that first page of search because if you're on the second or third page, it's not going to do you a whole lot of good. When you're googling, how many times do you click that next button at the bottom? Maybe once in a while, but the next button after that, you're totally gone.

You have to show up on Fifth Avenue, show up on that first page of search, because if you're on the second or third page, that is not going to do you a whole lot of good.

For those who are like, “This is my jam. I want to do this. I want to learn this method,” I know you have a free gift that can help them do exactly that.

Technically, it's not free. It's $1, but it's usually much more. For this summit, I’ve given you guys a discount code. A special deal.

There'll be a button and there'll be a code next to the button. Normally, this is something Julie charges money for. Because she's here with us, she's reduced it down to $1. The system made it $1. We're like, “It's $1, whatever.”

I couldn't do it for free. I had to put in a code. Here you go. You get it for $1. It's a $1 code. It's my viral video challenge. It's going to teach you how to make sure that your YouTube channel is optimized. It's going to be breaking down for you a little bit of how to dip your feet into YouTube and making sure that your channel is set up properly so that it's ready to get automated and ready for SEO.

That is so exciting. Thank you so much. I know the audience is going to love this. We don't have to overly complicate everything. Sometimes, YouTube is the place. You can just get out there and talk about your company and talk about your products and it's okay.

It is a network marketer's automated, organic free, no paid ads. A dream come true. That's all I can say. I'm so passionate about it because I know what it's done for my business. I know what it's done for other people's businesses. I want to help as many women and entrepreneurs as possible have this type of success that I’ve had. I owe so much of it to YouTube.

Definitely scoop up that $1 gift. Make the most of it. How many thousands of people out there are searching and trying to learn about your company and your company's products? They’re searching on YouTube and finding people, but it's not you. If you are better optimized, it could be you. Thank you so much.

Leaders, come and join my team. They're looking for other leaders to join and I'm the one that's showing up. I can't say it enough. If you are building a business and you are consistently like, “This is it. I am doing this.” YouTube, Pinterest, SEO, whatever it may be. I don't know Pinterest enough because I can't write to save my life. If you're like, “I love to write. It's my hobby. It's my passion,” go on Pinterest. If video is your thing, YouTube is where you need to be.

I hope you guys are feeling inspired and excited about this.

Connect with Julie:

https://www.Facebook.com/julie.b.reynolds.75

Julie’s free gift for you:

https://www.JulieReynolds.com/viral-video-challenge-special-offer

Audience Explosion Toolkit - Adrienne’s free gift for you:

Freebie Audience Explosion

Adrienne’s Entrepreneur Community on Facebook:

 https://www.Facebook.com/groups/6.figure.strategy


About Julie Reynolds

Julie Reyonolds

I have been recognized as a top earner in Network Marketing. The secret weapon that helped me quit my 9-to-5 job and grow a highly successful business is YouTube. I generate tens of thousands of dollars in sales and 4-5 business builders for my team each month, thanks to my carefully crafted YouTube video strategy. Now I'm on a mission to retire at least 100 women from their 9-to-5 jobs by helping them build Network Marketing businesses that leverage the power of YouTube.

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