Annette Morris

šŸ¤” Think Outside The Box: The Creative Marketing Strategy šŸ’”

November 20, 2023ā€¢33 min read

The magic of creative marketing: Where simplicity meets authenticity, curiosity sparks connection, and short moments create lasting impact. In this episode, we're diving deep into the world of creative marketing strategies with our guest, Annette J. Morris, owner of Goal Getter, LLC and movement maker for The M.I.N.D Initiative. Annette shares the power of authentic storytelling, the magic of repurposing content smartly, and the art of keeping it simple in your marketing efforts. Throughout the episode, she places an emphasis on the effectiveness of reels and how marketers should not overthink the creative process. Don't miss this opportunity to redefine your marketing game and embrace creativity as your greatest asset. Tune in now!

 

#impactfulentreprenurshow #guestinterview #creativemarketingstrategy

 


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I am super excited about this particular session. I am here with the lovely Annette J. Morris, M.A., the Owner of Goal Getter LLC and movement maker for the M.I.N.D. Initiative. Annette has a knack for developing the goals and visions of other movement makers. She helps female entrepreneurs discover their divine gifts and skills while positioning them to create profitable businesses, including the nonprofit sector.

Annette is committed to her own development as a leader, mental health counselor, master-certified life, mindset, business coach, and speaker. She does it all. Annette has also published eleven books. Can we give her some applause for that? 6 of which were co-authored projects and another 3 made it onto Amazon's bestseller list. She was also recently recognized as Brainz Magazine's Top 500 Global Leaders. We are so blessed to have her here with us. In addition to being all of these amazing things, she is also a wife, mother, daughter, sister, and friend. Now, she's friends with all of us and we are so excited to hear from her. Welcome, Annette. We're so excited to have you.

I'm so excited to be here.

We are very excited to dig into your topic. There are a lot of people who have been waiting for this topic specifically. Before we dig in, in case there are some people in the audience who have not met you yet or read one of your many books, can you tell us a little bit about your entrepreneurial journey and what brought you to your area of expertise?

I've been a full-time entrepreneur now. In July, we'll be eleven years. Initially, when I made the transition into full-time entrepreneurship, I was a mental health there. I have a Master's degree in Mental Health Therapy from Xavier University of Louisiana. I was supervising a social service agency at the time. I knew that I wasn't going to be in the field forever. I didn't know where God was leading me. With mental health, you have to work on the mental illness of a person. I know that we can all be diagnosed with something. If we're looking at DSM long enough, we'll be like, "That sounds like me."

I'd rather focus on the mental wellness and the wholeness of a person. Whatever that diagnosis may be, no matter what it is, you can still lead a normal life. I like honing in on mental wellness and I knew that being in the mental health field was not going to allow me to do that as much as I could if I transitioned out into a certified life coach and other things. I decided to make the transition. Initially, I was working with youth and I had a nonprofit organization, so that's how I transitioned out of my full-time employment into my nonprofit.

The more I worked on it, the more I realized that I wanted to work with women as well, but I love working with women and teenagers. We were doing teen entrepreneurship, summer programs, and all of these other things, but the nonprofit wouldn't allow me to work with women because it was structured for children. I dissolved it, moved the teen entrepreneurship program, and I started doing women empowerment, women trainings, and all of these other things under my business, which is Goal Getter LLC. Goal getter LLC makes 10 years on the 27th of April, 2024. We're almost ten years old. That's saying a lot for our business to be in existence for ten years. We have been blessed and will be in existence for ten years.

This is pretty much what I do. Mainly empowering women, helping them to discover whatever their divine gifts are, and helping them to convert that gift into a 5 to 7 figure income generating business. That brings me joy. It doesn't even feel like I work every day. I just get up and do the thing that I love each and every day. I do it through coaching, motivational speaking, and all of these other capacities that I've been afforded the opportunity to do, including writing books.

That pretty much has been my transition in business. It's not a lot of life coaching, it's mainly business coaching, but it's all infused. A lot of my clients are attracted to me because they're like, "I know you had that therapy background. I know I have to overcome a lot of mindset hurdles, all of these other things." That plays a factor in it because a lot of times, what I realize is that a lot of women have these mindset barriers. Things have been implanted in them from a young age that we have to fight and overcome because a lot of them are first-generation entrepreneurs.

A lot of women have these mindset barriers, things that have been playing in them from when they were young that they have been fighting to overcome.

The life part plays a big part in it. The mindset part plays a big part in it. Even though it's supposed to be business coaching, I have a lot of that going on inside of the business coaching. It's my pleasure and honor to be able to bring my years of experience. I got my degree in 2006 in this field helping women to overcome all the things that they have to overcome in order to be successful in business.

That is so fascinating and interesting. What I love about your story is that you took this educational background, this experience in the mental health area, and you said, "Instead of focusing on illness, I want to focus on wellness. I want to focus on the positive side of this and empowering people." I love that because you're so right. Everyone reading can identify with this. You're building a business, but you're playing a mental game with yourself always.

It's always mainly overcoming because what I realized is the dialogue we have with ourselves, it's never the what-if positive. It's, "What if I fail? What if I don't do this right? What if I go broke?" We never have the what ifs like, "What if I become a millionaire? What if I'm extremely successful?" The conversations never sound like that. I'm always countering. One night, I was at a mixer and one of my clients was there as well. She's like, "What if I don't charge them?" I looked at her. She was like, "I knew you were going to look at me like that." It's because she's trying to talk herself out of the pricing for this program that we're getting ready to launch with her.

It's her overcoming these mindset hurdles. She's from a poor background. Mom is from a poor background. Mom is saying, "Are you sure that's not too much of this" I'm like, "It's not." It's a constant fight overcoming all of that stuff and all of the junk that we've been raised to believe into what the real is right now. What we've been raised to believe and what's reality right now are often two different things. It takes a lot of mindset work to help people to overcome this and get to heal.

What I also love about what you do is you help women get past being stuck in their minds. The minute someone has a breakthrough and they're feeling that motivation, they're like, "I'm going to do this." They're ready to take some action. The number one thing I hear quite a bit and I'm sure you hear it all the time is, "Now, I got to start marketing myself on social media. How do I do that? Where do I even start? How do I know what to say on social media?"

All of that. A lot of times, we overthink it.

Honestly, yes. We expect this level of perfection in ourselves that isn't realistic. A lot of times, the true growth and the biggest success stories come through doing it messy. I know you have this interesting marketing method that you use to keep things simple and to stop overthinking. Tell us a little bit about it. For the people in the audience who they're either not sure at all how to market themselves or their offers, or they're getting out there and they're doing things but it's not working. They're reading this going, "I might be overcomplicating it. That's me." How would you break it down? What's the first step, if you're not a marketer, in learning to market yourself?

One of the main confusions that I see and it was in my mindset too. When I say "we," I was guilty of it at one time until I had to tell myself like, "Girl, stop overthinking this process." We associate marketing with sales. "I have to be selling." That's not genuinely what marketing is and it's not what I instruct my clients to do. I tell them, "Content is everything. Everything that you do is content." When you're building a brand, it's not necessarily that you are selling and doing a call to action every time. You're getting people to connect with you.

It's what we call the know, like, and trust factor. Once they get to know you, they get to like you, they start to trust you, and then they convert into paying clients. Once they know, like, and trust you, no matter what you sell, it's not selling because you're informing them of what you have and they're going to buy it because at this point, they know, like, and trust you. We overthink it feeling like every time we get on live, we have to be selling something, this, that, or whatever. It's not the reality.

Even simple things as, when you are doing Instagram stories, they're telling you, "Instagram should be behind the scenes," which means you're not performing, you're not posing. It's like, "What are you doing right now?" Right now, I could be doing videotaping this without the audio part and be like, "Behind the scenes. I'm getting ready for a summit." If I'm getting dressed and putting my makeup on, that's behind the scenes. I'm getting ready to go and hop on the summit or whatever it is. Now, I'm bringing the kids to school or whatever it is.

All of that is behind-the-scenes type stuff where people get to see you in real life. Most of the time, when we are business people, we feel like, "We got to talk about business. We have to show people how the business is going." I say, "You're a real person. Show people that you're a real person, and they'll be able to connect and resonate with you."

If your target audience is moms who are entrepreneurs and they never see you in a mom capacity, I can't connect with you because I donā€™t know what to do in mom life. To know that it's possible for me to be a mom over here and I'm going to football practice with my son or going to his football games, and I'm coming over here being a business owner. When I get to see you in the mom spotlight and a business owner spotlight, then I'm like, "She may be able to be my coach. Whatever she sells may be important to me or help me in this transition of being all of these things."

If I never see you outside of the business capacity, then I'm not connecting with you and I don't know you because all I know you as is a business person. Stop overthinking a process. Think in terms of stories or behind-the-scenes. Whatever you're doing behind the scenes, getting ready, getting prepared, your morning routine, making your cup of coffee, putting your makeup on, or meditation. Whatever it is that you do behind the scenes to prepare for your day, all of that is story content.

Anything that's in Reels, don't overthink Reels because my clients are going to be like," I don't have time to do all of that. It takes a whole lot." It does take time, but it doesn't take a whole lot. Let me give you all some of the secrets of what I do when I do Reels. It looked like I spent a lot of time doing Reels, but I really don't. I have four hours allocated every Monday. It's not just for a Reel. This is for content.

If I'm creating a course, videos for YouTube, or Reels, each Monday is allocated to something else. When it's a Reel day, I bring five tops because you all can't see what I have at the bottom anyway in most instances. If I'm sitting down, I might have pajamas on, you never know. I bring five different tops to the office with me and I'll batch out a bunch of Reels.

During the week when I have some downtime, I'll go through Reels and see what audio I want to use and I save the audio. On Mondays, when I get to the office, I have a bunch of audio tapes. I have five different tops, so it looked like I did it on five different days. I didn't. I did it all in one day. In that four-hour timeframe, you have to realize that the Reels are sometimes 15 seconds to 30 seconds. It's not taking you a long time to create a 15 to 30-second Reel. If I have this top, I may do 4 or 5 Reels in this top. I'm going to change another top and I'll do 4 or 5 Reels in another top.

I keep changing tops. Some of them may see my whole body and that's good, but then the rest of them are going to see the top of me because I'm sitting out doing something or whatever it is, and it looks like I did it on a bunch of different days. I can sit out and batch out 2 to 3 weeks' worth of Reels on one day, and then I save them. I'll publish one that day, and then I save all the rest as drafts. In each day that comes, I go into drafts, pick which one I want to use, put it on live, and roll it. That's not a lot of time.

For anything else that you want to create, you have to realize that Reels can be used on Facebook and TikTok. If you're recording on Instagram, you download it to your phone, you stream it to Facebook. You can put it on TikTok as well. You're saving yourself a lot of time because you're not creating, "I got to go in here and create TikTok, so I got to do it for Facebook." It's one Reel you're using on all those different platforms. If you're saying something in the Reel or whatever, and it's a phrase that was catchy or whatever it is, take that, use it, and create a piece of content to put it on your Facebook or whatever as an actual post or whatever.

You can divide this content and utilize it for a bunch of things, especially if you're doing a live video. You can splice that live video up and take pieces of content out of the live video. Once you transcribe it, use it as a blog post. We overthink this creating content things. There's so much that we can do using one piece of content. That's the Reels, but then you have live videos that you can do.

When you're doing your live, a lot of times you say a quote that is resonating with your audience. Pull a quote out, put it on a piece of content, and post it on a separate day. Take that whole transcribed live video and create a blog post with it. There's so much that we can do to divide content to save ourselves time, but we overthink it. When we overthink it, it feels overwhelming and then it causes us to shut down, so then we don't do anything.

Being visible is the most important part of your business. I tell my clients, when you sit down every day, don't you see a McDonald's commercial at least 2 or 3 times a day? Yes, you do. I promise you, you will never forget McDonald's in this lifetime even if you never saw another commercial. They make sure you don't forget them because they run commercials all the time. Why do we feel like we don't have to be visible when McDonald's is visible as it is and has been for our entire lifetime? We have to be visible in order for people to know we have a business and to support their business.

Marketers tell you that they have to see your product at least seven times before it even resonates with them that you're doing this service or providing this product. It could be people that closely know you because sometimes when I'm not as visible as I need to be, I have people who have been following me on Facebook and Instagram since forever. They're like, " I forgot you do that." That's a message to me to be like, "That's a cue to get out that more because you've been behind the scenes for too long. You got to get out there and be visible more." You all stop overthinking. We can make one piece of content and divide it into several pieces. You just have to stop overthinking it and get out there and do it.

I feel like we're the same person. This is exactly how I look at things. It's so fascinating, but so many great nuggets. I want to quickly summarize all the great knowledge you downloaded to us. First of all, you talked about showing behind the scenes and showing the person behind the business. Honestly, people need to know, "Are you a good human? Do you like who you are?" At least a little bit. I love that tip. That's always a good tip. People want to know the person behind the business. "Is this a good person? Do I like this person?"

You will attract the perfect people who are your kind of people if you're showing your real self. I love that tip. The piece about repurposing things smartly is so smart because I say this all the time. Just when you've put out so much content that you feel like you're being disgusting is when you barely have enough. People have what used to be an eight-second attention span. Now, it's 4 or 6 seconds. Repetition is good. People need the repetition of that.

All of the smart tips, I hope you guys are taking notes because there is a lot of goodness and that dropped down for us. The way that she repurposes things. Did you guys catch how a Reel, a video, or an interview like this could become a blog? You could grab out little quotes and it can become a bunch of quote images. You can slice it up and it can become a bunch of Reels. The repurposing and reusing of content is a huge one, but I love your batching.

Yes.

The way you batch it all in one afternoon, and you said it lasts 2 to 3 weeks?

You have to realize I carve out four hours every Monday. Tomorrow is my day to do Reels. I'm going to bring a couple of tops with me to the office and I'm going out of town this week as well, so I'll do some more Reels while I'm out of town showing travel. If Reels are 30 seconds, sometimes we have to do a Reel 2 or 3 times. In a 1-hour time span, I may be able to do about 10 Reels and have them finished and stored. If you carve out 3 to 4 hours, 1 day a week, whatever it is, you can create weeks' worth of content because you want to do at least one Reel a day. IG prioritizes Reels and videos over anything. You want to be where they're prioritizing it, so you can get the most visibility.

Reels get visibility like none other because your actual posts are going to be seen by people you know mainly. Reels are seen by everybody. If you're looking for the highest visibility, which you should be, you want to create Reels. Reels, a lot of times, show your true character. You can do funny Reels. You can do Reels where you're teaching people something, even with trending music, whatever it is. If you want to give them tips on something, write the tips in the Reels. It's easy to do.

A lot of this batching your content. Slicing, dicing, and repurposing a lot of it, and batching all your work together on these days. There's a reason that Reels get so much visibility. It's because of those three-second attention spans. People prefer shorter-form content. The great news is, if you're batching out a whole bunch of videos and they each only need to be 15 to 30 seconds, that takes off a lot of pressure because remember, back in the day before Reels, if you wanted videos to hit, it was 10- to 15-minute-long Facebook Lives or YouTube videos. Imagine the pressure of having to create that large of a piece of content. For a lot of people, that's too much.

A lot of people won't sit through the whole thing. Now, most of the time when we're doing instructional videos or whatever on Facebook, we're trying to teach people something. How about giving them the tips in fifteen seconds in a Reel, and then, ā€œIf you want to learn more, schedule a consultation call with me,ā€ or something to that effect? You can give them more in-depth, but right now you're trying to get their attention and make them realize that you're the person they know, like, trust, and want to work with. You'll get their attention and those short blurbs, there it is.

It's short and easy. Quite a bit of goodness there. For those people who are realizing Reels or TikToks, whatever you want to call them, this short-form content is hot right now. They're thinking like, "If I'm going to get consistent about this, that's where I want to spend my time." Do you have any other main categories or types of content to share besides the behind-the-scenes and quick tips? Any other categories that you recommend people work into their mix?

I also recommend webinars. That's a longer form, but it also gives you an opportunity to engage your target audience because you're going to target whoever your target audience is with a live webinar. I do recommend it being live. Do it as consistently as you want to. We just did a webinar for a new program that we're launching and we're also getting ready to start doing webinars that are connected to that every other week, biweekly until we convert this product that we're launching.

It gives you an opportunity to engage with the audience further than in a fifteen-second capsule like the Reel would be. You can give them more value and give them more content. They connect with me better in a webinar because they're like, "Everything that she did, I get to show testimonials, I get to show people that I've worked with in the past. All of that stuff that I can't do in Reels." It gives me more time to work further with the audience to do a deeper dive into whatever that subject matter is and get more people enrolled.

Creative Marketing: Live webinars give you an opportunity to engage with your target audience further than in a 15-second reel.

Creative Marketing: Live webinars give you an opportunity to engage with your target audience further than in a 15-second reel.

This is a new program that we launched that's a membership. It gives me an opportunity to give them more content and more value, and then convert more of those into clients that we want to enroll in our membership. Reels will pique their interest to make them want to attend the webinar. The webinar is to give them more content that then converts them into paying persons in our membership. Whatever your subject matter is, especially if you're a service-based person, coach, or whatever it is, whatever your target audience and your signature program is, I do encourage doing Reels to pique their interest and get them enrolled into whatever webinar you have coming up.

Once you do the webinar, that should convert them into being paying members of your membership or coaching programs or whatever type of program it is that you have, or purchasing the services that you're promoting. Reels should be almost like a tripwire to get them here. They move them here. I recommend, in addition to lives, behind-the-scenes, and Reels, doing some type of webinar. Whether you do it quarterly, monthly, or weekly, consider factoring that into your repertoire.

Shorter-form content, quick easy things to get them to stop the scroll and pay attention for a minute. The longer-form content to go deeper into a topic with them, that's the moment where a lot of them at least choose to become a client or customer.

Correct because you can use the Reels as a tripwire. A lot of times, we'll have a freebie we utilize to bring people into our funnels. Also, Reels can be that as well. It's like a free tripwire. You entertain them, "You want more? Sign up for this. Send us your email. Here's the link. Follow the link in my bio." That can lead them into your funnel as well. Utilize Reels as a tripwire. Another thing, if you have a creator account profile on Instagram, once you have so many views and Reels going, Instagram will start paying you for content. How about that?

That's for the creator accounts?

Creator accounts on Instagram.

As long as you're consistent, not only are you getting leads from social media, you're getting paid to do it.

You're getting paid to do it. That's another stream of income. You learned it here first if you hadn't learned about it before.

I love this. This is so helpful. it paints a picture of if you have the end in mind first. You know where you're trying to lead people. Like you said, you're launching a program. You know the end goal is the program. You're approaching every post, every Reel, and every piece of content as a potential opening to that funnel. We could jump into the funnel through this Reel, through this post, through this story, through this whatever. They're all funnel entry points to get to that end goal.

I hope you guys are taking notes because I know a lot of people know they have to put content out, but they're not necessarily putting the end in mind when they're putting it there. If you know exactly, "Here are all the things at the top of my funnel attracting people in. Here's the one main offer I want them to grab at the bottom of that funnel."

There are many good helpful tips here. This is enriching. When people start to realize, "I don't have to overcomplicate this." Make it simple. Do you have any tips or even mindset advice for the people who are saying, "This all sounds great, but I'm tech-challenged. I don't know how to make a Reel. I can't do that?" I do hear that a lot. Do you have any advice for those folks?

If you can't do it and you have a teenager, I guarantee your teenager can do it. Pull in help because we're not on an island. We're on a planet with a whole lot of people. I can guarantee you, if you, as a person don't know how to do it, somebody that you're connected with does and can show you. It's very simple. I do all of my Reels on my phone. They can show you how to go into the Instagram Reel. I've been doing this with my clients for the last several weeks because that was their thing. "I don't know how to do Reels." I'm like, "Come into my office. We're going to have a whole Reel session." I have older clients and younger clients. All of them are able to graduate once I walk them through the process. It's very easy.

If you can't figure it out, find somebody who's in your circle who can, have them help walk you through it, and help you to create it. It's very easy. We don't want to utilize technology as an excuse not to do something because technology affords us a lot of opportunities that we didn't have prior to having the technology that we have now. Use it to your advantage. Don't allow technology to intimidate you. Trust me, you can do it. Stop telling yourself that and find somebody that you're connected with who can. If it's a hurdle for you, let them help you walk through the process.

Creative Marketing: We don't want to utilize technology as an excuse not to do something, because technology affords us a lot of opportunities that we didn't have the price of having to take.

Creative Marketing: We don't want to utilize technology as an excuse not to do something, because technology affords us a lot of opportunities that we didn't have the price of having to take.

Worst case scenario, go to YouTube. YouTube University teaches us everything. Go to YouTube. Find somebody. Say, "How to create Reels?" Look at the video, and then do it. I'm certain somebody in your circle knows how to do it. Ask for help. It's okay to ask for help. We're not on an island by ourselves. We have a whole lot of entrepreneurs around us. Even not entrepreneurs, there are a lot of young people who know how to use Reels and know how to use Instagram. Ask for help. It's okay to ask for help.

Everything is figure-out-able. Find someone you know, like, and trust that you can ask for help or go to YouTube and look it up.

Those are options.

We've covered stories. We've covered Reels, TikTok, and short-form videos. We've touched on even some of the longer-form content like webinars or master classes. Is there a general frequency that you recommend doing each of these things? If people are ready to take action and they're ready to do it, what frequency would you recommend?

Typically, as I mentioned earlier, at least one Reel a day. If you feel like you're not there yet, do it at least twice a week. Stories, you can do stories all day. One person told me at least 5 to 8 stories a day. That's a little bit excessive, but get at least 1 or 2 stories a day if you're just starting out. The more comfortable you get with it, the more you can do it per day. Don't overthink it. Remember that stories are behind the scenes. What am I doing right now? Let me do a snap of 10 to 15 seconds of video showing what I'm doing at this minute, and put it on the story. "Right now, I'm cooking for the family. Right now, I'm getting ready for downtime, preparing for bed. I'm meditating." It's all behind-the-scenes type of stuff.

As you're transitioning into doing something else throughout the course of the day, record 10 to 15 seconds, and put it on behind-the-scene with the story. At least 2 to 5 stories per day. At least one Reel a day. If not, at least two a week. Make sure you are posting at least once to twice every day. If it's a motivational post, educational post, funny post, entertaining, or something, make sure you are posting at least once or twice every day. Don't skip a day at all.

Also, webinars. If you're going to do that, at least once a quarter. That's the least amount that I recommend. Once you get acclimated and more comfortable with it, you can do it once a month. I know somebody who was doing once a week for an entire year. I don't personally know him. I was reading Russell Brunson's book. He started talking about how he started doing the webinars once a week to convert that funnel into a seven-figure funnel. Again, that was his intensity, but I don't know so many people who want to do webinars once a week. At least once a quarter, go for it.

That's my recommendation, but make sure you are visible. Don't hide behind your business. You want to be the spokesperson of your business because you want people to know, like, and trust you. Post your pictures. Create posts that have your pictures in a motivational quote or something, so people are seeing you. The more visible you are, the more they can connect you with their business, the more they know you, like you, trust you, and then they'll convert into paying clients.

Such great advice. I know tons of people worry about, "My life's not very interesting. If I was making stories, it would be boring stuff." People love peeking into other people's lives, even if it's boring. There's something about us as humans. We're just curious about other people's lives.

It's boring to us because it's mundane, because it's what we normally do, but you wouldn't believe the people behind the scenes are like, "I didn't know she did that. I want to do that." It could be something that's as minor as making coffee. One day I was doing something, it was like, "I saw you doing X, Y, Z. I said I wanted to do it." I was like, "Really?" It was like the norm to me, and then everybody else was like, "Girl, I said I wanted to do that." I was like, "Really?" You wouldn't believe how intriguing it is to other people.

It's amazing. The things that we think are mundane that everybody does. There are lots of people who don't and they're fascinated by it. Don't put yourself in the box of thinking you're boring. Trust me, you're fascinating to someone. Someone is fascinated by you. I love that advice. The audience is probably feeling excited now about, "I can do this. I don't have to overcomplicate it. I can reuse, repurpose, and recycle stuff. Keep it simple." I know that the free gift that you have for everyone can go a long way toward helping diffuse any anxiety and make it easier for people. Do you want to tell us a little bit about it?

The freebie is a content calendar. My clients will be like, "What am I going to say?" All of this other crazy stuff. I like to combat every excuse, "This is what you're going to say. These are the things you're going to do." In the content calendar, I have mapped out different topics for you to talk about and the different days. You can talk about all the things. It's all mapped out for you, so you don't have any other excuses about, "What am I going to talk about? What am I going to do?" Make whatever it is that coincides with the topic. If you're going to do a Reel, if you're going to dance in a video, make it coincide with the topic to make it easy for you.

No more excuses. Let's get out and do it. It has to be done. It's a necessary evil of business, but it is very necessary. You are going to pat yourself on the back in the end because you'll start realizing that the more visible you are, the more clients you start to attract. When you start seeing that in your bank account, you're going to thank me for talking about being more visible.

That is awesome. That gave you an easy button. Grab the calendar. Make it easy on yourself. Quit overcomplicating it. You can do this. She's giving you everything you need to get it done. Grab the free gift now. Take it easy on yourself. She has graciously given you everything that you need to get out there and market yourself in a super simple and fun way. When you start implementing these things and you realize, " I can do this," it feels fun again.

For those of you tuning in, grab the gift. There may be questions that you have about marketing, content creation, and visibility that maybe I didn't happen to ask and you're dying to know. There will be a live Q&A inside the private Facebook group. You can meet Annette in person. You can ask her your questions through live videos. Join us there. She's going to meet up with us and we can dig deeper into marketing content and all the things. Annette, thank you so much for all of your abundance, your gifts, and your knowledge. We so appreciate you.

Thank you so much for having me.

We'll see you in the next interview.

 

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About Annette J. Morris

Annette J. Morris

Annette J. Morris, M.A., is the owner of Goal Getter, LLC and movement maker for The M.I.N.D Initiative. Annette has a knack for developing the goals and visions of other movement makers. She helps female entrepreneurs discover their divine gifts and skills while positioning them to create profitable businesses including the non-profit sector.

Annette is committed to her own development as a leader, Mental Health Counselor, Master Certified Life, Mindset and Business Coach and Speaker. As a first generation college graduate and entrepreneur holding a Bachelors of Art Degree in Psychology from Southern University of New Orleans and a Master's of Art Degree from Xavier University of Louisiana -- seeing the elevation of women globally excel is at the forefront of Annette's mission.

Annette, also an author, has published 11 books 6 of which were co-author projects and three of the books made it to Amazonā€™s Best Sellerā€™s List. Annette was also recently recognized as Brainz Magazineā€™s Top 500 Global Leaders.

In addition to being a phenomenal speaker, author and life changing Coach, Annetteā€™s also a wife, mother, daughter, sister and friend.

impactfulentreprenurshow guestinterview creativemarketingstrategy
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Annette Morris

šŸ¤” Think Outside The Box: The Creative Marketing Strategy šŸ’”

November 20, 2023ā€¢33 min read

The magic of creative marketing: Where simplicity meets authenticity, curiosity sparks connection, and short moments create lasting impact. In this episode, we're diving deep into the world of creative marketing strategies with our guest, Annette J. Morris, owner of Goal Getter, LLC and movement maker for The M.I.N.D Initiative. Annette shares the power of authentic storytelling, the magic of repurposing content smartly, and the art of keeping it simple in your marketing efforts. Throughout the episode, she places an emphasis on the effectiveness of reels and how marketers should not overthink the creative process. Don't miss this opportunity to redefine your marketing game and embrace creativity as your greatest asset. Tune in now!

 

#impactfulentreprenurshow #guestinterview #creativemarketingstrategy

 


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I am super excited about this particular session. I am here with the lovely Annette J. Morris, M.A., the Owner of Goal Getter LLC and movement maker for the M.I.N.D. Initiative. Annette has a knack for developing the goals and visions of other movement makers. She helps female entrepreneurs discover their divine gifts and skills while positioning them to create profitable businesses, including the nonprofit sector.

Annette is committed to her own development as a leader, mental health counselor, master-certified life, mindset, business coach, and speaker. She does it all. Annette has also published eleven books. Can we give her some applause for that? 6 of which were co-authored projects and another 3 made it onto Amazon's bestseller list. She was also recently recognized as Brainz Magazine's Top 500 Global Leaders. We are so blessed to have her here with us. In addition to being all of these amazing things, she is also a wife, mother, daughter, sister, and friend. Now, she's friends with all of us and we are so excited to hear from her. Welcome, Annette. We're so excited to have you.

I'm so excited to be here.

We are very excited to dig into your topic. There are a lot of people who have been waiting for this topic specifically. Before we dig in, in case there are some people in the audience who have not met you yet or read one of your many books, can you tell us a little bit about your entrepreneurial journey and what brought you to your area of expertise?

I've been a full-time entrepreneur now. In July, we'll be eleven years. Initially, when I made the transition into full-time entrepreneurship, I was a mental health there. I have a Master's degree in Mental Health Therapy from Xavier University of Louisiana. I was supervising a social service agency at the time. I knew that I wasn't going to be in the field forever. I didn't know where God was leading me. With mental health, you have to work on the mental illness of a person. I know that we can all be diagnosed with something. If we're looking at DSM long enough, we'll be like, "That sounds like me."

I'd rather focus on the mental wellness and the wholeness of a person. Whatever that diagnosis may be, no matter what it is, you can still lead a normal life. I like honing in on mental wellness and I knew that being in the mental health field was not going to allow me to do that as much as I could if I transitioned out into a certified life coach and other things. I decided to make the transition. Initially, I was working with youth and I had a nonprofit organization, so that's how I transitioned out of my full-time employment into my nonprofit.

The more I worked on it, the more I realized that I wanted to work with women as well, but I love working with women and teenagers. We were doing teen entrepreneurship, summer programs, and all of these other things, but the nonprofit wouldn't allow me to work with women because it was structured for children. I dissolved it, moved the teen entrepreneurship program, and I started doing women empowerment, women trainings, and all of these other things under my business, which is Goal Getter LLC. Goal getter LLC makes 10 years on the 27th of April, 2024. We're almost ten years old. That's saying a lot for our business to be in existence for ten years. We have been blessed and will be in existence for ten years.

This is pretty much what I do. Mainly empowering women, helping them to discover whatever their divine gifts are, and helping them to convert that gift into a 5 to 7 figure income generating business. That brings me joy. It doesn't even feel like I work every day. I just get up and do the thing that I love each and every day. I do it through coaching, motivational speaking, and all of these other capacities that I've been afforded the opportunity to do, including writing books.

That pretty much has been my transition in business. It's not a lot of life coaching, it's mainly business coaching, but it's all infused. A lot of my clients are attracted to me because they're like, "I know you had that therapy background. I know I have to overcome a lot of mindset hurdles, all of these other things." That plays a factor in it because a lot of times, what I realize is that a lot of women have these mindset barriers. Things have been implanted in them from a young age that we have to fight and overcome because a lot of them are first-generation entrepreneurs.

A lot of women have these mindset barriers, things that have been playing in them from when they were young that they have been fighting to overcome.

The life part plays a big part in it. The mindset part plays a big part in it. Even though it's supposed to be business coaching, I have a lot of that going on inside of the business coaching. It's my pleasure and honor to be able to bring my years of experience. I got my degree in 2006 in this field helping women to overcome all the things that they have to overcome in order to be successful in business.

That is so fascinating and interesting. What I love about your story is that you took this educational background, this experience in the mental health area, and you said, "Instead of focusing on illness, I want to focus on wellness. I want to focus on the positive side of this and empowering people." I love that because you're so right. Everyone reading can identify with this. You're building a business, but you're playing a mental game with yourself always.

It's always mainly overcoming because what I realized is the dialogue we have with ourselves, it's never the what-if positive. It's, "What if I fail? What if I don't do this right? What if I go broke?" We never have the what ifs like, "What if I become a millionaire? What if I'm extremely successful?" The conversations never sound like that. I'm always countering. One night, I was at a mixer and one of my clients was there as well. She's like, "What if I don't charge them?" I looked at her. She was like, "I knew you were going to look at me like that." It's because she's trying to talk herself out of the pricing for this program that we're getting ready to launch with her.

It's her overcoming these mindset hurdles. She's from a poor background. Mom is from a poor background. Mom is saying, "Are you sure that's not too much of this" I'm like, "It's not." It's a constant fight overcoming all of that stuff and all of the junk that we've been raised to believe into what the real is right now. What we've been raised to believe and what's reality right now are often two different things. It takes a lot of mindset work to help people to overcome this and get to heal.

What I also love about what you do is you help women get past being stuck in their minds. The minute someone has a breakthrough and they're feeling that motivation, they're like, "I'm going to do this." They're ready to take some action. The number one thing I hear quite a bit and I'm sure you hear it all the time is, "Now, I got to start marketing myself on social media. How do I do that? Where do I even start? How do I know what to say on social media?"

All of that. A lot of times, we overthink it.

Honestly, yes. We expect this level of perfection in ourselves that isn't realistic. A lot of times, the true growth and the biggest success stories come through doing it messy. I know you have this interesting marketing method that you use to keep things simple and to stop overthinking. Tell us a little bit about it. For the people in the audience who they're either not sure at all how to market themselves or their offers, or they're getting out there and they're doing things but it's not working. They're reading this going, "I might be overcomplicating it. That's me." How would you break it down? What's the first step, if you're not a marketer, in learning to market yourself?

One of the main confusions that I see and it was in my mindset too. When I say "we," I was guilty of it at one time until I had to tell myself like, "Girl, stop overthinking this process." We associate marketing with sales. "I have to be selling." That's not genuinely what marketing is and it's not what I instruct my clients to do. I tell them, "Content is everything. Everything that you do is content." When you're building a brand, it's not necessarily that you are selling and doing a call to action every time. You're getting people to connect with you.

It's what we call the know, like, and trust factor. Once they get to know you, they get to like you, they start to trust you, and then they convert into paying clients. Once they know, like, and trust you, no matter what you sell, it's not selling because you're informing them of what you have and they're going to buy it because at this point, they know, like, and trust you. We overthink it feeling like every time we get on live, we have to be selling something, this, that, or whatever. It's not the reality.

Even simple things as, when you are doing Instagram stories, they're telling you, "Instagram should be behind the scenes," which means you're not performing, you're not posing. It's like, "What are you doing right now?" Right now, I could be doing videotaping this without the audio part and be like, "Behind the scenes. I'm getting ready for a summit." If I'm getting dressed and putting my makeup on, that's behind the scenes. I'm getting ready to go and hop on the summit or whatever it is. Now, I'm bringing the kids to school or whatever it is.

All of that is behind-the-scenes type stuff where people get to see you in real life. Most of the time, when we are business people, we feel like, "We got to talk about business. We have to show people how the business is going." I say, "You're a real person. Show people that you're a real person, and they'll be able to connect and resonate with you."

If your target audience is moms who are entrepreneurs and they never see you in a mom capacity, I can't connect with you because I donā€™t know what to do in mom life. To know that it's possible for me to be a mom over here and I'm going to football practice with my son or going to his football games, and I'm coming over here being a business owner. When I get to see you in the mom spotlight and a business owner spotlight, then I'm like, "She may be able to be my coach. Whatever she sells may be important to me or help me in this transition of being all of these things."

If I never see you outside of the business capacity, then I'm not connecting with you and I don't know you because all I know you as is a business person. Stop overthinking a process. Think in terms of stories or behind-the-scenes. Whatever you're doing behind the scenes, getting ready, getting prepared, your morning routine, making your cup of coffee, putting your makeup on, or meditation. Whatever it is that you do behind the scenes to prepare for your day, all of that is story content.

Anything that's in Reels, don't overthink Reels because my clients are going to be like," I don't have time to do all of that. It takes a whole lot." It does take time, but it doesn't take a whole lot. Let me give you all some of the secrets of what I do when I do Reels. It looked like I spent a lot of time doing Reels, but I really don't. I have four hours allocated every Monday. It's not just for a Reel. This is for content.

If I'm creating a course, videos for YouTube, or Reels, each Monday is allocated to something else. When it's a Reel day, I bring five tops because you all can't see what I have at the bottom anyway in most instances. If I'm sitting down, I might have pajamas on, you never know. I bring five different tops to the office with me and I'll batch out a bunch of Reels.

During the week when I have some downtime, I'll go through Reels and see what audio I want to use and I save the audio. On Mondays, when I get to the office, I have a bunch of audio tapes. I have five different tops, so it looked like I did it on five different days. I didn't. I did it all in one day. In that four-hour timeframe, you have to realize that the Reels are sometimes 15 seconds to 30 seconds. It's not taking you a long time to create a 15 to 30-second Reel. If I have this top, I may do 4 or 5 Reels in this top. I'm going to change another top and I'll do 4 or 5 Reels in another top.

I keep changing tops. Some of them may see my whole body and that's good, but then the rest of them are going to see the top of me because I'm sitting out doing something or whatever it is, and it looks like I did it on a bunch of different days. I can sit out and batch out 2 to 3 weeks' worth of Reels on one day, and then I save them. I'll publish one that day, and then I save all the rest as drafts. In each day that comes, I go into drafts, pick which one I want to use, put it on live, and roll it. That's not a lot of time.

For anything else that you want to create, you have to realize that Reels can be used on Facebook and TikTok. If you're recording on Instagram, you download it to your phone, you stream it to Facebook. You can put it on TikTok as well. You're saving yourself a lot of time because you're not creating, "I got to go in here and create TikTok, so I got to do it for Facebook." It's one Reel you're using on all those different platforms. If you're saying something in the Reel or whatever, and it's a phrase that was catchy or whatever it is, take that, use it, and create a piece of content to put it on your Facebook or whatever as an actual post or whatever.

You can divide this content and utilize it for a bunch of things, especially if you're doing a live video. You can splice that live video up and take pieces of content out of the live video. Once you transcribe it, use it as a blog post. We overthink this creating content things. There's so much that we can do using one piece of content. That's the Reels, but then you have live videos that you can do.

When you're doing your live, a lot of times you say a quote that is resonating with your audience. Pull a quote out, put it on a piece of content, and post it on a separate day. Take that whole transcribed live video and create a blog post with it. There's so much that we can do to divide content to save ourselves time, but we overthink it. When we overthink it, it feels overwhelming and then it causes us to shut down, so then we don't do anything.

Being visible is the most important part of your business. I tell my clients, when you sit down every day, don't you see a McDonald's commercial at least 2 or 3 times a day? Yes, you do. I promise you, you will never forget McDonald's in this lifetime even if you never saw another commercial. They make sure you don't forget them because they run commercials all the time. Why do we feel like we don't have to be visible when McDonald's is visible as it is and has been for our entire lifetime? We have to be visible in order for people to know we have a business and to support their business.

Marketers tell you that they have to see your product at least seven times before it even resonates with them that you're doing this service or providing this product. It could be people that closely know you because sometimes when I'm not as visible as I need to be, I have people who have been following me on Facebook and Instagram since forever. They're like, " I forgot you do that." That's a message to me to be like, "That's a cue to get out that more because you've been behind the scenes for too long. You got to get out there and be visible more." You all stop overthinking. We can make one piece of content and divide it into several pieces. You just have to stop overthinking it and get out there and do it.

I feel like we're the same person. This is exactly how I look at things. It's so fascinating, but so many great nuggets. I want to quickly summarize all the great knowledge you downloaded to us. First of all, you talked about showing behind the scenes and showing the person behind the business. Honestly, people need to know, "Are you a good human? Do you like who you are?" At least a little bit. I love that tip. That's always a good tip. People want to know the person behind the business. "Is this a good person? Do I like this person?"

You will attract the perfect people who are your kind of people if you're showing your real self. I love that tip. The piece about repurposing things smartly is so smart because I say this all the time. Just when you've put out so much content that you feel like you're being disgusting is when you barely have enough. People have what used to be an eight-second attention span. Now, it's 4 or 6 seconds. Repetition is good. People need the repetition of that.

All of the smart tips, I hope you guys are taking notes because there is a lot of goodness and that dropped down for us. The way that she repurposes things. Did you guys catch how a Reel, a video, or an interview like this could become a blog? You could grab out little quotes and it can become a bunch of quote images. You can slice it up and it can become a bunch of Reels. The repurposing and reusing of content is a huge one, but I love your batching.

Yes.

The way you batch it all in one afternoon, and you said it lasts 2 to 3 weeks?

You have to realize I carve out four hours every Monday. Tomorrow is my day to do Reels. I'm going to bring a couple of tops with me to the office and I'm going out of town this week as well, so I'll do some more Reels while I'm out of town showing travel. If Reels are 30 seconds, sometimes we have to do a Reel 2 or 3 times. In a 1-hour time span, I may be able to do about 10 Reels and have them finished and stored. If you carve out 3 to 4 hours, 1 day a week, whatever it is, you can create weeks' worth of content because you want to do at least one Reel a day. IG prioritizes Reels and videos over anything. You want to be where they're prioritizing it, so you can get the most visibility.

Reels get visibility like none other because your actual posts are going to be seen by people you know mainly. Reels are seen by everybody. If you're looking for the highest visibility, which you should be, you want to create Reels. Reels, a lot of times, show your true character. You can do funny Reels. You can do Reels where you're teaching people something, even with trending music, whatever it is. If you want to give them tips on something, write the tips in the Reels. It's easy to do.

A lot of this batching your content. Slicing, dicing, and repurposing a lot of it, and batching all your work together on these days. There's a reason that Reels get so much visibility. It's because of those three-second attention spans. People prefer shorter-form content. The great news is, if you're batching out a whole bunch of videos and they each only need to be 15 to 30 seconds, that takes off a lot of pressure because remember, back in the day before Reels, if you wanted videos to hit, it was 10- to 15-minute-long Facebook Lives or YouTube videos. Imagine the pressure of having to create that large of a piece of content. For a lot of people, that's too much.

A lot of people won't sit through the whole thing. Now, most of the time when we're doing instructional videos or whatever on Facebook, we're trying to teach people something. How about giving them the tips in fifteen seconds in a Reel, and then, ā€œIf you want to learn more, schedule a consultation call with me,ā€ or something to that effect? You can give them more in-depth, but right now you're trying to get their attention and make them realize that you're the person they know, like, trust, and want to work with. You'll get their attention and those short blurbs, there it is.

It's short and easy. Quite a bit of goodness there. For those people who are realizing Reels or TikToks, whatever you want to call them, this short-form content is hot right now. They're thinking like, "If I'm going to get consistent about this, that's where I want to spend my time." Do you have any other main categories or types of content to share besides the behind-the-scenes and quick tips? Any other categories that you recommend people work into their mix?

I also recommend webinars. That's a longer form, but it also gives you an opportunity to engage your target audience because you're going to target whoever your target audience is with a live webinar. I do recommend it being live. Do it as consistently as you want to. We just did a webinar for a new program that we're launching and we're also getting ready to start doing webinars that are connected to that every other week, biweekly until we convert this product that we're launching.

It gives you an opportunity to engage with the audience further than in a fifteen-second capsule like the Reel would be. You can give them more value and give them more content. They connect with me better in a webinar because they're like, "Everything that she did, I get to show testimonials, I get to show people that I've worked with in the past. All of that stuff that I can't do in Reels." It gives me more time to work further with the audience to do a deeper dive into whatever that subject matter is and get more people enrolled.

Creative Marketing: Live webinars give you an opportunity to engage with your target audience further than in a 15-second reel.

Creative Marketing: Live webinars give you an opportunity to engage with your target audience further than in a 15-second reel.

This is a new program that we launched that's a membership. It gives me an opportunity to give them more content and more value, and then convert more of those into clients that we want to enroll in our membership. Reels will pique their interest to make them want to attend the webinar. The webinar is to give them more content that then converts them into paying persons in our membership. Whatever your subject matter is, especially if you're a service-based person, coach, or whatever it is, whatever your target audience and your signature program is, I do encourage doing Reels to pique their interest and get them enrolled into whatever webinar you have coming up.

Once you do the webinar, that should convert them into being paying members of your membership or coaching programs or whatever type of program it is that you have, or purchasing the services that you're promoting. Reels should be almost like a tripwire to get them here. They move them here. I recommend, in addition to lives, behind-the-scenes, and Reels, doing some type of webinar. Whether you do it quarterly, monthly, or weekly, consider factoring that into your repertoire.

Shorter-form content, quick easy things to get them to stop the scroll and pay attention for a minute. The longer-form content to go deeper into a topic with them, that's the moment where a lot of them at least choose to become a client or customer.

Correct because you can use the Reels as a tripwire. A lot of times, we'll have a freebie we utilize to bring people into our funnels. Also, Reels can be that as well. It's like a free tripwire. You entertain them, "You want more? Sign up for this. Send us your email. Here's the link. Follow the link in my bio." That can lead them into your funnel as well. Utilize Reels as a tripwire. Another thing, if you have a creator account profile on Instagram, once you have so many views and Reels going, Instagram will start paying you for content. How about that?

That's for the creator accounts?

Creator accounts on Instagram.

As long as you're consistent, not only are you getting leads from social media, you're getting paid to do it.

You're getting paid to do it. That's another stream of income. You learned it here first if you hadn't learned about it before.

I love this. This is so helpful. it paints a picture of if you have the end in mind first. You know where you're trying to lead people. Like you said, you're launching a program. You know the end goal is the program. You're approaching every post, every Reel, and every piece of content as a potential opening to that funnel. We could jump into the funnel through this Reel, through this post, through this story, through this whatever. They're all funnel entry points to get to that end goal.

I hope you guys are taking notes because I know a lot of people know they have to put content out, but they're not necessarily putting the end in mind when they're putting it there. If you know exactly, "Here are all the things at the top of my funnel attracting people in. Here's the one main offer I want them to grab at the bottom of that funnel."

There are many good helpful tips here. This is enriching. When people start to realize, "I don't have to overcomplicate this." Make it simple. Do you have any tips or even mindset advice for the people who are saying, "This all sounds great, but I'm tech-challenged. I don't know how to make a Reel. I can't do that?" I do hear that a lot. Do you have any advice for those folks?

If you can't do it and you have a teenager, I guarantee your teenager can do it. Pull in help because we're not on an island. We're on a planet with a whole lot of people. I can guarantee you, if you, as a person don't know how to do it, somebody that you're connected with does and can show you. It's very simple. I do all of my Reels on my phone. They can show you how to go into the Instagram Reel. I've been doing this with my clients for the last several weeks because that was their thing. "I don't know how to do Reels." I'm like, "Come into my office. We're going to have a whole Reel session." I have older clients and younger clients. All of them are able to graduate once I walk them through the process. It's very easy.

If you can't figure it out, find somebody who's in your circle who can, have them help walk you through it, and help you to create it. It's very easy. We don't want to utilize technology as an excuse not to do something because technology affords us a lot of opportunities that we didn't have prior to having the technology that we have now. Use it to your advantage. Don't allow technology to intimidate you. Trust me, you can do it. Stop telling yourself that and find somebody that you're connected with who can. If it's a hurdle for you, let them help you walk through the process.

Creative Marketing: We don't want to utilize technology as an excuse not to do something, because technology affords us a lot of opportunities that we didn't have the price of having to take.

Creative Marketing: We don't want to utilize technology as an excuse not to do something, because technology affords us a lot of opportunities that we didn't have the price of having to take.

Worst case scenario, go to YouTube. YouTube University teaches us everything. Go to YouTube. Find somebody. Say, "How to create Reels?" Look at the video, and then do it. I'm certain somebody in your circle knows how to do it. Ask for help. It's okay to ask for help. We're not on an island by ourselves. We have a whole lot of entrepreneurs around us. Even not entrepreneurs, there are a lot of young people who know how to use Reels and know how to use Instagram. Ask for help. It's okay to ask for help.

Everything is figure-out-able. Find someone you know, like, and trust that you can ask for help or go to YouTube and look it up.

Those are options.

We've covered stories. We've covered Reels, TikTok, and short-form videos. We've touched on even some of the longer-form content like webinars or master classes. Is there a general frequency that you recommend doing each of these things? If people are ready to take action and they're ready to do it, what frequency would you recommend?

Typically, as I mentioned earlier, at least one Reel a day. If you feel like you're not there yet, do it at least twice a week. Stories, you can do stories all day. One person told me at least 5 to 8 stories a day. That's a little bit excessive, but get at least 1 or 2 stories a day if you're just starting out. The more comfortable you get with it, the more you can do it per day. Don't overthink it. Remember that stories are behind the scenes. What am I doing right now? Let me do a snap of 10 to 15 seconds of video showing what I'm doing at this minute, and put it on the story. "Right now, I'm cooking for the family. Right now, I'm getting ready for downtime, preparing for bed. I'm meditating." It's all behind-the-scenes type of stuff.

As you're transitioning into doing something else throughout the course of the day, record 10 to 15 seconds, and put it on behind-the-scene with the story. At least 2 to 5 stories per day. At least one Reel a day. If not, at least two a week. Make sure you are posting at least once to twice every day. If it's a motivational post, educational post, funny post, entertaining, or something, make sure you are posting at least once or twice every day. Don't skip a day at all.

Also, webinars. If you're going to do that, at least once a quarter. That's the least amount that I recommend. Once you get acclimated and more comfortable with it, you can do it once a month. I know somebody who was doing once a week for an entire year. I don't personally know him. I was reading Russell Brunson's book. He started talking about how he started doing the webinars once a week to convert that funnel into a seven-figure funnel. Again, that was his intensity, but I don't know so many people who want to do webinars once a week. At least once a quarter, go for it.

That's my recommendation, but make sure you are visible. Don't hide behind your business. You want to be the spokesperson of your business because you want people to know, like, and trust you. Post your pictures. Create posts that have your pictures in a motivational quote or something, so people are seeing you. The more visible you are, the more they can connect you with their business, the more they know you, like you, trust you, and then they'll convert into paying clients.

Such great advice. I know tons of people worry about, "My life's not very interesting. If I was making stories, it would be boring stuff." People love peeking into other people's lives, even if it's boring. There's something about us as humans. We're just curious about other people's lives.

It's boring to us because it's mundane, because it's what we normally do, but you wouldn't believe the people behind the scenes are like, "I didn't know she did that. I want to do that." It could be something that's as minor as making coffee. One day I was doing something, it was like, "I saw you doing X, Y, Z. I said I wanted to do it." I was like, "Really?" It was like the norm to me, and then everybody else was like, "Girl, I said I wanted to do that." I was like, "Really?" You wouldn't believe how intriguing it is to other people.

It's amazing. The things that we think are mundane that everybody does. There are lots of people who don't and they're fascinated by it. Don't put yourself in the box of thinking you're boring. Trust me, you're fascinating to someone. Someone is fascinated by you. I love that advice. The audience is probably feeling excited now about, "I can do this. I don't have to overcomplicate it. I can reuse, repurpose, and recycle stuff. Keep it simple." I know that the free gift that you have for everyone can go a long way toward helping diffuse any anxiety and make it easier for people. Do you want to tell us a little bit about it?

The freebie is a content calendar. My clients will be like, "What am I going to say?" All of this other crazy stuff. I like to combat every excuse, "This is what you're going to say. These are the things you're going to do." In the content calendar, I have mapped out different topics for you to talk about and the different days. You can talk about all the things. It's all mapped out for you, so you don't have any other excuses about, "What am I going to talk about? What am I going to do?" Make whatever it is that coincides with the topic. If you're going to do a Reel, if you're going to dance in a video, make it coincide with the topic to make it easy for you.

No more excuses. Let's get out and do it. It has to be done. It's a necessary evil of business, but it is very necessary. You are going to pat yourself on the back in the end because you'll start realizing that the more visible you are, the more clients you start to attract. When you start seeing that in your bank account, you're going to thank me for talking about being more visible.

That is awesome. That gave you an easy button. Grab the calendar. Make it easy on yourself. Quit overcomplicating it. You can do this. She's giving you everything you need to get it done. Grab the free gift now. Take it easy on yourself. She has graciously given you everything that you need to get out there and market yourself in a super simple and fun way. When you start implementing these things and you realize, " I can do this," it feels fun again.

For those of you tuning in, grab the gift. There may be questions that you have about marketing, content creation, and visibility that maybe I didn't happen to ask and you're dying to know. There will be a live Q&A inside the private Facebook group. You can meet Annette in person. You can ask her your questions through live videos. Join us there. She's going to meet up with us and we can dig deeper into marketing content and all the things. Annette, thank you so much for all of your abundance, your gifts, and your knowledge. We so appreciate you.

Thank you so much for having me.

We'll see you in the next interview.

 

Helpful links:

Connect with Annette:

https://www.Facebook.com/AnnetteJMorris

Audience Explosion Toolkit - Adrienneā€™s free gift for you:

Freebie Audience Explosion

Adrienneā€™s Entrepreneur Community on Facebook - https://www.Facebook.com/Groups/6.Figure.Strategy

About Annette J. Morris

Annette J. Morris

Annette J. Morris, M.A., is the owner of Goal Getter, LLC and movement maker for The M.I.N.D Initiative. Annette has a knack for developing the goals and visions of other movement makers. She helps female entrepreneurs discover their divine gifts and skills while positioning them to create profitable businesses including the non-profit sector.

Annette is committed to her own development as a leader, Mental Health Counselor, Master Certified Life, Mindset and Business Coach and Speaker. As a first generation college graduate and entrepreneur holding a Bachelors of Art Degree in Psychology from Southern University of New Orleans and a Master's of Art Degree from Xavier University of Louisiana -- seeing the elevation of women globally excel is at the forefront of Annette's mission.

Annette, also an author, has published 11 books 6 of which were co-author projects and three of the books made it to Amazonā€™s Best Sellerā€™s List. Annette was also recently recognized as Brainz Magazineā€™s Top 500 Global Leaders.

In addition to being a phenomenal speaker, author and life changing Coach, Annetteā€™s also a wife, mother, daughter, sister and friend.

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