Struggling to create consistent revenue with social media? Streamline creation and start maximizing your impact in this episode. Adrienne Hill chats with bespoke business designer Bri Seeley about her revolutionary "Optimized Content Ecosystem" that helps entrepreneurs move away from the hustle and achieve financial freedom. Learn how to repurpose content, leverage automation tools, and develop a strategic plan to turn your social media presence into a profit machine. Plus, hear inspiring client stories and tips and tools to get started building your own optimized content ecosystem.

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I am super excited about this particular training session. Business designer Bri Seeley believes that entrepreneurship is the way to create unlimited wealth and freedom. Bri works with both established and emerging female entrepreneurs to create highly profitable businesses through consistent revenue creation.

Whether you’re ready to make your first dollar or your first million, Bri will help you to create long-term sustainable success on your terms. You may have seen her winning awards for Business Coach of the Year on the TEDx stage, delivering her revolutionary From Wages to Wealth talk or in any number of press outlets such as Good Morning America, the Today Show, Forbes Entrepreneur, Women’s Health, and more.

We are so blessed to have Brie here with us. Welcome, Bri. I’m super geeked and excited that we get to hang out and spend some time together.

Thank you so much for having me. I’ve been really looking forward to this

I know you’re here to talk about the optimized content ecosystem, which we’re all dying to hear about, but in case there’s anyone in the audience who maybe hasn’t met you yet and they’re meeting you for the first time, do you want to tell us a little bit about you and your journey of how you became the content ecosystem queen?

Yeah. I was raised by an entrepreneur. I thought growing up that I never wanted to have that life. I then got into the real world and didn’t have an option at that point to work in my desired field, which was fashion. I had two degrees in fashion at that point. I randomly started my own little business. That business grew over the course of 8 years to 1-off custom pieces, installations, and things like that to selling on Zappos, dressing Tony Braxton, and all these other amazing things.

I came to find out over time that that business was not aligned with me, that business model. The fashion business is the antithesis of freedom. It felt very stifling and frustrating. I left that industry and dove into teaching what I knew from running a successful business for eight years to helping other women do the same.

One of the things that really helped me leverage my fashion business immediately was social media. I understood the power of social media at a very early stage. I feel like I was an early adopter. I made Facebook pages super early on. I got Instagram in 2012, which became a huge platform for me because fashion is such a visual business. I learned how to use social media to inspire people and inspire sales.

Content creation is a lot. You could be a full-time content creator and never develop a revenue stream. It’s so much time and energy. I started wondering, “If I’m spending all of this time and energy and not all of my content converts,” which at that time, there were no monetization options, “How do I make this simpler? How do I streamline all of this so that I can get my time back and also make it more effective, and, at the end of the day, hopefully start delegating it out to people?” That’s where my journey morphed. Content is one piece of the puzzle for me in the way that I work with businesses and their strategies.

I love social media because it’s something that we have access to. If you think about previous generations of entrepreneurs, they didn’t have access to build a network, build a community, or build a movement like we do. I love social media, and I see way too many people spending way too much time on it that’s not effective and not converting. There are easier ways to do it.

I love this. I love unpacking this topic. There are so many golden nuggets that you explained. Content creation in and of itself could be a full-time job. If you’re working on building out a course or a program or you have a network marketing offer, or you’re any of those things, you’re trying to run an agency, or even if you are trying to hire someone to help with your content creation, if you’re full-time doing content creation, you can only be one person. Content creation leads to a hustle culture. Tons of people are really busy, but they’re not profitable.

I had a sales call with a woman who has been building her business for ten years. She has invested $60,000 in resources. She has never launched a single revenue stream. I told her straight up, “If you’re working with me, you’re launching a revenue stream within a week of us working together.” She elected not to work with me.

It makes you wonder if maybe there’s some fear stuff going on there.

100%. There is a difference between entrepreneurs who are prioritizing wealth creation or revenue-generating activities and those who are filling their calendars to feel busy. 80% of most entrepreneurs’ time is spent doing the wrong things

I agree. They don’t realize it. Especially when it comes to content creation, it’s so valuable. It’s free marketing. Who wouldn’t take advantage of free marketing? It takes so much time when you’re running on that content creation hamster wheel. I know you don’t just teach content creation. You teach about optimized content ecosystems. Before we dive into all the goodness, can you tell me a little bit about the distinction between those two things and why it is important to have an optimized content ecosystem and not only content creation?

I’m not saying people shouldn’t put out content. What I am saying is to be smart about it. Putting out content simply for the sake of putting out content is not going to do anything for you. It’s not going to do anything for your business. If you don’t have an end goal that you’re aiming towards or you don’t have a strategy about, “Why am I posting this? What am I posting this for?” you are not going to end up creating much revenue in your business. At the end of the day, you have way more important things to do in your business than spend all day simply creating content for the sake of creating content. We want to optimize and systemize your content creation so that you can spend more of your time on those revenue-generating actions in your business.

You’re getting paid for all the time you’re putting in. You’re working smarter, not harder. It makes sense. Break it down for us. When you say ecosystem, teach us what you mean when you use that word. How does this ecosystem work when you’re doing it the right way and you’re bringing leverage into your business?

Ecosystems are fuller-picture things. If you think of an ecosystem of a forest, it’s got both the tall trees and the sprouting trees, but also the leaves that are decomposing to feed the mushrooms. All of these things are working in synergy together. The first thing that is important when you’re operating and working in this ecosystem is you want to make sure that you know exactly what your goals are. You want to know your yearly goal, which breaks down into your quarterly goal, your monthly goal, and your weekly goal. All of those things all along the way should then lead to what your social content is going to be for that week, and then breaking that down into the day.

The way that I like to do this is once we know your goal and we know what your weekly focus is, let’s say you’re launching a course, a program, or a product, we want to make sure that all of the content that you’re putting out that week is leading to the successful creation of that product or that service being sold. That’s step one. Step two is I am a huge fan of content repurposing. I don’t want you to get up every single morning, and this is the thing I hear all the time, and be like, “What am I going to post today?”

If that’s what you’re thinking, you have not planned ahead properly.

That’s correct. I like to have that week’s focus, make maybe 1 piece of content, and take that 1 piece of content and turn it into a blog, a LinkedIn article, an email, a podcast, a long-form YouTube, a short YouTube, an Instagram reel, a TikTok, or a Facebook static post. You should be able to take one piece of content and break it down. If you’re doing a long YouTube or a ten-minute YouTube, you should be able to come out with at least 4 to 5 reels slash TikToks slash YouTube Shorts from that 1 video. That becomes all of your content for the week.

You don’t need to be getting up and doing something new every single morning. You say, “This is my focus for the week. This is the only thing I’m talking about this week. It’s coming out on Tuesday in a podcast, on Wednesday in a blog, on Thursday in a LinkedIn article, and on Monday through Friday as reels and TikToks.” You want to take that one piece of content that leads to your weekly vision and then leads to your monthly vision, your quarterly vision, and your yearly vision. Do that system over and over again.

I love it so much. We are so cut from the same cloth. I know for some people in the audience this is the light bulb moment where they’re realizing, “Number one, I could be doing things smarter. Number two, how many old things could I go back to and slice, dice, cut, and repurpose?”

I’m doing that. I searched my own name on YouTube and sent all of these links to my assistant. I am not big on the AI bandwagon yet, but there are two AI platforms that have helped me so much with this strategy. I’ll give them to people. The first one is VIDYO.ai. That one is the one where I’m having my assistant go through all these old YouTube videos of speaking engagements of mine and all this stuff. You put it in there and, all of a sudden, it pops up with 20 less than 1-minute video clips for you. You still have to go through them.

You take the ones that are good.

You readjust time markers or rewrite the captions. There still needs to be a human touch, but it gives you a basis to work off of.

I’m going to write that down. For those of you reading, especially if you have the VIP Action Workbook, write it down. It’s VIDYO.ai.

They have a free version. I’m using the free version. You get 75 minutes for free a month, which is plenty. The other one that I’ve been using is called CapSho. That one is specifically for podcasting. You could use it for other things as well. What it does is it will come up with the title and description for your episode. It will come up with multiple social media posts. It will write a blog for you. It will write an email for you. It will write a LinkedIn article for you. It will write everything for you.

Since this can be rather time-consuming, those two tools have really helped me cut down my time investment. Even if this is a systemized process, it’s still time-consuming. Those two tools have cut down my time investment. It’s easier, too, for me to hand off to my assistant. You still have to go through proofreading and pick what works best.

This is gold, even with these two tips. I hope you guys are all writing this down. The second tool you told us about, even if it spits out all the content, the blog, and the LinkedIn article, you can still edit it, put it in your own voice, and make tweaks. It’s a super solid starting place.

The blogs that it spits out are generally 8 tips or 5 tips or something. What you could do is take each of those tips and turn them into individual social media posts. There are so many ways to repurpose this stuff. You said it earlier. It is about working smarter and not harder. If I have to pay $90 a month for a program to write all of my stuff for me, I’m going to do that.

I know that my podcast has been inconsistent because I don’t want to sit down and do all those things all the time. Having a tool to help me, and then taking that and repurposing it in all of the different ways makes it so easy. I’m removing myself as the bottleneck to my content creation. I am also letting my assistant step in and help me in ways that she couldn’t before.

I imagine it’s helping your assistant to be more efficient too. She’s going to be able to deliver more for you more consistently by using the right tools at the right times. What a genius hack. I love this. Both of these tools are new to me, so I’m super excited about them. I can’t wait to check them out myself and share them with my own team. This is amazing. Whether you’re a solopreneur and you’re realizing, “I can only be one person. I need some tools to help me create leverage,” this is awesome. Check them out. These are great tips. Even if you have a team and you’re delegating some things to the team, it will help the team be more efficient. That’s always a good thing too.

I sent my assistant that list of YouTube videos. She’s going in and going to click all the buttons to do all the things to create all the things. I’ll go in, look at them, and say, “Yes to this one. No to this one. Post this one here. Do this,” and then she’ll go out and do all the things as well. I don’t have time for all the content creation stuff anymore. It’s however we can make this easier because we need to be out there as women and men too, which my platform is women, and make money. You need to be out there making money in your business. You didn’t start this business to stay busy all day every day.

You started a business to make some money, live a life of freedom, and have more options. I love it. Speaking of making money, that’s what we’re all here for. What kinds of results have you and your clients gotten by implementing some of these things? Do you have examples? Do you want to share with us?

Yeah. I helped a client launch a business. It was a few years ago. She launched a business and we strategized her social presence. She does dog treats. It’s a super cute business. She was able to launch, and she did around $16,000 in sales in her first few weeks. I’ve helped some other people. I have a client who went from not having a business at all to, within 2 years, growing it to $40,000 months. In 2023, we took her from $40,000 months to $120,000 months.

That’s from using the content ecosystem strategies?

Yes. I have a client who is a fashion illustrator. Her content was on the cover of Life & Style magazine. She was called out of the blue to do a what-if wedding dress for Taylor Swift a few years ago. She did a live fashion event at Saks First Avenue in Atlanta. Another one of my clients got called by PBS to do a feature on her business and her store. The same day, she booked four podcast interviews as well.

Content can be used for revenue creation, but it can also be used for increasing visibility and all sorts of other different things as well. If you’re doing it right, people are going to take notice, whether that means they buy from you or they want to help elevate your platform, or whatever that looks like. Truly, a lot of it is about being consistent. A lot of it is about showing up, being valuable, being open, and sharing all the wisdom you have in a beautiful way.

Consistency is huge in whatever you’re doing. Do you have any quick tips for people on how to stay consistent if they’re moving down this path of getting smart about slicing, dicing, repurposing, and reusing all the things?

Yeah. First off, I always like to set myself up for success. I’m smart enough to know what my outs are, like how I can trick myself into not showing up in my business. I know all these things. I also minored in Psychology, so I very much understand when my brain is trying to derail me. I schedule my stuff into my calendar. Everything I do is scheduled into my calendar. If I’ve already made the decision that on Wednesday from this time to this time is my content creation time, then when it gets to Wednesday at 1:00, it’s not a decision I have to make.

It’s already decided. You have to show up.

Scheduling really helps me. My other big tip, and I know this is a little silly, is getting an egg timer. I will set it and be like, “I have 40 minutes.” In these 40 minutes, I am only focused on this one thing. I don’t know about you, but if I face resistance enough and I’m like, “This writing thing is hard,” I immediately reach for my phone to distract myself. If I have the egg timer going, there’s some magic force field that happens with the egg timer that I will think about reaching for my phone and then be like, “No.”

You can even take the phone and put the egg timer on top of it. There’s no way you’re going to lie to yourself about what you’re doing in that case.

That is next-level. I’m going to steal that.

It is so cool that you do these things because I use timers and calendars too. I have this saying that if it’s not in your calendar, it doesn’t exist. It’s not even real. It’s this imaginary idea. I love that. I used to use timers too. I’m going to get an egg timer like you because I used to use Siri or Alexa. I then started getting creeped about like, “Is she listening to everything that I’m saying?” I don’t know that I like that idea. I need an old-school egg timer and I need to put my phone under it. Every time I do it, I’m going to think of you. It’s going to be awesome.

I used to use my phone, but then, I was picking up my phone to set the timer and I’d end up on Instagram or Facebook. I was like, “This is defeating the purpose.” I’ve even stopped playing music on my phone. I’ll put my headphones in and play it because I have a million. I have YouTube up in one of them and play music through that. I’m like, “I do not need to be on my phone during the day.”

I agree because it can derail you. This is a piece of a bigger strategy that you teach your clients. What are some of the other things that you do to help them earn consistent cashflow? You’ve got some really cool client results. I’m sure there’s more to it than just content.

It’s interesting that you mentioned it being a piece. I am a huge puzzler. I have done puzzles since I was a very little girl. My grandma got me into puzzles. I do the hardest puzzles. I ordered a 3,000-piece puzzle. A few years ago for my birthday, a girlfriend got me a pure white puzzle. Puzzling for me is business creation. It’s business design.

There are fundamental building blocks for every business, like marketing websites, and sales conversations. There are fundamental elements, but the way that those go together and the way that the flavor of each one for every single business is a little different. What we do is stand back and dump all the pieces out on the table. Who’s your customer? What are their psychographics? What are your revenue streams?

Why are people buying from you? What are the price points? How do all of these different revenue streams fit together? It’s the ecosystem idea. How are you getting out in front of them? What is your content creation? Do you have a publicity strategy? All of these building blocks and pieces then fit together to create this beautiful big picture.

Every single business is different. For example, that dog treat business does a lot of in-person markets. She can do $10,000 at an in-person market. If she does a 3-day market, she’s usually sold out before the 3rd day. That is not a strategy that I would give to one of my clients who is a coach or a consultant. It’s really important.

If you’re looking at creating consistent income in your business, do yourself a favor and treat your business as unique as your thumbprint is. You need to go through and really understand and identify all of the different pieces, how they fit together, how your marketing strategy informs your sales conversations, and how your sales conversations inform how you deliver your revenue streams.

I feel like we’re soul sisters. Someone challenged me once, and this was when I was still in corporate. I was building a business to try to get out of corporate. I was wearing the business hat and I was wearing the corporate hat. They asked me to describe myself without using any titles. I was like, “I’m a puzzle solver. That’s how I view business. It’s this fun intricate puzzle that I’m like, “Ooh.” We have that in common.

It’s true. I love seeing all the pieces and how they fit together. The first thing I do with clients is we vision. I’m like, “We need to know what the picture is on the puzzle box to know what we’re putting together and what we’re building.”

You need the puzzle box covered when you have the pieces where you’re like, “Here’s what we’re building.” It makes sense that the vision is the puzzle cover box. I love that. I know you have a free gift that can help the audience get started on everything that we’ve talked about and piece it all together or puzzle it together. Do you want to tell us about the gift?

Yeah. I have a workbook to help everyone create more consistent income in their business from the inside out. It’s a combination of your mindset, your habits, and your actions that all go together to then help you understand how to create more consistent revenue in your business. Most entrepreneurs start off on the rollercoaster where we create income and then we stop, and then we go back down and we have to ramp it back up again where we have to create more income and then we go down. This workbook is to help people flatten that process and even it out.

I love that. Grab Bri’s free gift.

Important Links

• Bri Seeley

• VIDYO.ai

• CapSho

• https://BriSeeley.com/Contact-Entrepreneur-Coach-Bri-Seeley/

• Freebie Audience Explosion

• https://www.facebook.com/groups/6.figure.strategy

About Bri Seeley

Bespoke business designer Bri Seeley, believes that entrepreneurship is the way to create unlimited wealth and freedom. Bri works with both established and emerging female entrepreneurs to create highly profitable businesses through consistent revenue creation.

Whether you’re ready to make your first $1 or your first million… Bri will help you to create long-term, sustainable success - on your terms! You may have seen her winning awards for Business Coach of the Year, on the TEDx stage delivering her revolutionary ‘From Wages to Wealth’ talk, or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health and more.