👥 Master LinkedIn's 4 Layers For Long-Term Income Growth 📈
LinkedIn is not just a platform; it's your pathway to long-term income growth. In this episode, Scott Aaron peels back the layers of LinkedIn, deeply discussing the potential of each layer and how you can revolutionize your approach with the platform. He discusses how optimizing your profile can greatly impact your visibility on the platform. And how it is crucial for connecting, messaging, and creating content. He also reveals the lesser-known features of LinkedIn, including Creator Mode, LinkedIn Live, newsletters, audio rooms, and more. Tune in now and learn how to transform your network into net worth!
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I am here with the internationally acclaimed and award-winning online marketer, three-time bestselling author, top podcaster, and speaker, Scott Aaron. He's the go-to specialist when it comes to converting traffic, establishing connections, generating leads, creating sales, and building personal brands all using LinkedIn. Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as the leader in generating big results for other entrepreneurs, online business owners, and business coaches.
Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without any complicated and costly marketing tactics. His program has helped thousands experience explosive growth following his proven system and strategies, people-focused and results-driven. Scott’s strategic approach is to teach others how to create wealth online and organic traffic. It's a game changer when it comes to competing in a saturated digital world, and that's exactly where we live today. We had to have Scott. Welcome, Scott, so excited to have this time with you.
Adrienne, grateful and honored to be here. Appreciate the time that I'm given to talk to your audience.
I know LinkedIn is one of those platforms that it's interesting depending on who I talk to. It's like the hidden gem that's the center of their business the forgotten-about cousin that they haven't thought about at all. It's really fascinating. We probably have a mix of those folks in the audience. Before we jump into all of the LinkedIn goodness, do you want to tell us just a little bit about your story and how you ended up carving out all this knowledge on LinkedIn specifically?
I was a traditional brick-and-mortar business owner. I owned three different health clubs. I was a personal trainer sports nutritionist corporate wellness speaker, and I was very busy. I was working 70 to 80 hours a week trading time for dollars, and in 2013, I started to get into the online wellness space and I was building my own online wellness business. I quickly saw that Facebook and Instagram were really good for visibility and keeping people up to date on what was going on in my life and entertaining so to speak, but it really wasn't translating into the right type of clientele that I was looking for, and it was a culmination of two different things.
First, I was at a personal development convention and the person that was running it had all these people come up on stage and very wildly successful entrepreneurs all multiple sticks and seven-figure business owners and you know, he was just very transparent and asking them like, you know, how many conversations have you had to have to acquire the clients and grow the business that you've been growing and I didn't hear a numbers smaller than 7,000 conversations and I said to myself, if I'm gonna continue to lean on Facebook and Instagram, I'm never gonna get to those numbers, which means I'm never gonna get my business to where I wanted it to be.
The other thing that happened was I was thinking about how much time I really wanted to spend on social media, and I didn't want to go down the scroll holes. I didn't want to post and pray and spray and do all those things that people were doing. I always wanted to be different. I have the analogy of being a salmon in a world of fish. I remembered that I had an account on LinkedIn that I opened up in 2009 and it basically was collecting dust ever since so the old me thought, that's for recruiters. That's where people go to look for and find a job. There can't be business on there.
It so happened that when I jumped back on there towards the end of 2013, the platform completely shifted. It was more about connecting. It was more about networking passing business back and forth, you know 80% of the people on LinkedIn are acquiring money and investments from the 20% that are spending and I said to myself do I want to be on the 20% side or do I want to be on the 80% side? I said I wanted to be on that 80% side, so I started getting in there. I changed my profile and I started using the search engine to connect and message and I started to book call after call after call. My calendar was flooded with appointments and thus, I started to grow my business, and it started to really grow and scale.
This is early to mid-2014. It ramped up really quickly. So I remember I reached out to a buddy of mine who suggested it to me, why don't you look at LinkedIn and I said dude you were right like this is a gold mine. I'm like you got to get on there. So at this point, I created a system unknowingly of how I was using it. So I'm like here I want you to do a b and c so he did and about two weeks later he texted me and the text said call me so I did. And I said what's up? He goes, “Dude. Listen. Whatever you figured out with LinkedIn, it works. I have 14 appointments booked this week with ideal clients. I don't know what this is or how you figure it out, but you should be teaching this.” Then it was a light bulb moment.
Some of the greatest business course programs that are created are based on two things. Number one, proving the concept yourself first, and number two, looking for and acknowledging a gap in business and I saw that there was a huge gap in business namely generating leads and getting qualified buyers. Because when I was looking at the numbers of Facebook and Instagram where the average age and income was 18 to 29 years old with a yearly income of $30,000 a year or less compared to that of LinkedIn which was 30 to 55 years old with a yearly income of $100,000 a year or more. It just made sense. So at that point, I said, “I'm gonna continue to be a salmon in the world of fish. I'm gonna lean in on what this platform is, and whoever wants to come along for the journey in the ride, there's plenty of room in my car.”
LinkedIn Income Growth: Some of the greatest business course and programs that are created are based on two things:
one, proving the concept yourself first, and two, acknowledging a gap in business.
That's fantastic. I love that story. It's so true. It's always the biggest opportunities that are born out of those moments where out of frustration, you try something and it actually works. The hard part Is systematizing it to the point that you could teach it to someone else. Like there's a special magic that happens in that and clearly you figured that out because very quickly I mean you were having results your friend was having results and now literally dozens and hundreds of other people you've helped to get results as well.
Don't forget, at that point, I had 15 years of experience writing programs for clients, but they were wellness programs. They were dietary programs. They were workout programs. I had already understood the framework of building out a success plan for people. I just had to build it out leveraging LinkedIn and at this point especially where the online spaces right now and the digital space and the digital age where we are. It's not slowing down it's only speeding up, but this is the honest-to-God truth and people can disagree with me all the time, but there are more people who agree with me now than disagree if they don't start leveraging LinkedIn and have some sort of presence on there from a personal branding and marketing standpoint.
They may not be where they ever want to be in their business because Instagram and Facebook are constantly shifting in the direction of the personal side of things as opposed to the business side of things, where LinkedIn has always and will continue to be all about business all day every day. And the fact of the matter is you need to be on a platform where there is connection happening where there are conversations and there are conversions into one's business. So the longer that you wait to leverage LinkedIn, which is the lead generation of your business. That is lead generation is without leads. There is no business. So the clients that we've worked with that have added thousands, hundreds of thousands, and in some cases millions of dollars a year of revenue, it's not that they're doing anything fancy. They're just following a strategy that I created and taking action on it.
That's such a good point. I had always heard that Facebook didn't want you doing business on your personal profile. That's why they created business pages, right?
They don't. They're shutting accounts down now.
I've heard that. For the longest time, it was just like they said it but they never really enforced it. I've been hearing more and more about them actually enforcing it and they even catch a sniff of you dropping hints about business on your personal page and suddenly lose it. And so I think there's absolutely merit to that. So if you're watching this and you had not heard of that you didn't realize that was happening. You might want to listen up. So I know there's this perception that LinkedIn is just full of stuffy business people who they're there to talk about their career and their job. They're not there for business. But what would you tell us after living in the LinkedIn world for a while? Who's really hanging out there and are there people interested in you know Business Health and Wellness, you know, like all these different niches are they open to opportunity over there on LinkedIn?
That's why people are there: they're there to connect or collaborate or both. So if your calendar is not filling up with qualified prospects and potential clients, you're just wasting your time on social media. I don't care how great your content is or how long of a post you're making on Facebook and Instagram if it's not translating into business if it's not leading to people reaching out to you to get on to a call if you're just getting likes and comments and that's where it stops, you're wasting your time and it's nice that people are engaging with you, but you need to get things from online to offline. Again, that's what LinkedIn is all about.
The magic is not what you see on LinkedIn. It's what happens offline that no one else can and that's the big thing. If you really want your business to be moved forward in the right way, you're gonna have to start working smarter and not harder and it's so funny because I think everybody knows now how much Facebook and Instagram have changed. People would admit that but they're so addicted to the FOMO. If I stop doing what I'm doing on Facebook and Instagram, I may miss an opportunity. If you haven't had an opportunity for the last four or five years, it's not going to change anytime soon.
I haven't abandoned Facebook and Instagram. I'm still on there daily. I just use those platforms for what their best used for Facebook is where you share your personal life Instagram is where you entertain and Linkedin is where you drum up business. So if you leverage all three platforms the right way, you're gonna have a well-oiled machine and that's exactly what we teach people don't abandon Facebook don't abandon Instagram use them for what they are best used for, and put your time and energy, and effort to spending 20 minutes a day on LinkedIn drumming up more leads more conversations, conversion,s and revenue into your business.
I want to grab onto something you just said just now that I think maybe might be surprising to people. This is truly a 20-minute process or it could be?
It's less for me now just because it's my system but the basis of what people learn, whether it be my virtual program or working with me one-on-one. It's based around a simple 20-minute-a-day routine by hand. You don't need automation, which you shouldn't have on there because again part of the user agreement is you can't use any VA to log in to do work for you and you can't use any software that connects and messages for you. You can use automation-like posting tools. We have our own posting platform so you can schedule content but the main frame of what you need to be doing as far as connecting and messaging has to be done by hand and that whole methodology. I've created something called the 20-minute-a-day routine then that's what I teach people how to do.
I've talked to a lot of people who avoid the platform because they think it's gonna take a lot of time and so I'm hearing it really doesn't need to if you're following. The right system. It doesn't need to take a lot of time.
The farmers' mentality rather than the hunters' mentality. So you get on there in the morning, you do the necessary things to grow your business, grow your conversations and you go about your day. You want to spend more time working on your business not working in your business and LinkedIn really gives you the freedom to do just that.
I love that now, I know there's there's lots of layers we could unpeel to kind of get to the heart of what works on LinkedIn like I know for me, I recently cleaned up my profile even though I know a lot of experts and marketers, even people who are really good at what they do. They're cleaning up their profiles. They are positioning themselves just right but they're still not getting results. So like what might be missing for a lot of people, let's peel back the layers a little bit and talk about what might be going on underneath.
The first thing that you have to understand is that nothing will work on LinkedIn unless you have your profile set up and optimized the right way. I've said this in prior interviews that when Microsoft purchased and bought out LinkedIn about seven years ago, they took the technology of search engine optimization and SEO keyword searching and they embedded that all within our profiles, but for people that don't use the platform and have ignored it. They would never know that so they just kind of wondered why they always never appeared in searches and no one was visiting their profile because you weren't leveraging it the right way.
The first thing that you have to understand is that nothing will work on LinkedIn unless you have your profile set up and optimized the right way.
Your LinkedIn profile is, in some ways, a better optimization tool than the homepage of your website. If you were to Google yourself and I challenge all of you watching this right now to do this Google yourself and you will notice that one of the top search results of your name is your LinkedIn profile. Sometimes your website isn't even listed on page one. For me, my website is ScottAaron.net, but when I search my name, my LinkedIn profile comes up before that. You have to understand that you are gonna get unbelievable visibility if you optimize your LinkedIn profile the right way by having the right keyword.
You always need to think about something that I call the passenger side perspective. Whenever you're optimizing anything whether it be your website, a landing page, or your LinkedIn profile, you have to be thinking about how should set this up in a way where my ideal client avatar would then find me. You have to put yourself into the shoes of the person on the other side of the screen. What are the keywords that I need to have listed in my headline where again LinkedIn is the giant search engine? That's why there's a search bar. That means it's a search engine just like Google or Yahoo. What keyword is my ideal client putting into that search engine that's gonna allow my profile to populate in that search? Is it a business coach? Is it a marketing specialist? Is it a lead generation coach? Is it a podcast host? Is it Summit Creator? Whatever it is, you need to list those specific keywords in your headline.
In addition to that, make sure that you have those same things listed in your About Me section. So that's where you kind of share your journey of being in business, but also make sure the framework of your About Me section is telling your story. Who you are, where you came from, what was the journey that you went on? How you help people, who you serve, in what way can you serve them, programs, courses, consulting, coaching, whatever it is, then also sharing the journey of where you've gone to where you are right now in the experience section, your experienced section isn't a resume.
People use it that way.
They use it just like a resume. You have to understand your experience section is your life and business timeline. So whatever is listed at the very top is the thing that you are currently promoting and doing right now. If anyone were to go to my profile you would see that my LinkedIn coaching is number one. Our Mastermind is right under that our posting platform is under that you know, and we have courses and memberships and all those things. So I list all those things in order of importance of what I want people to see at the very very bottom is the last gym that I closed six years ago.
LinkedIn Income Growth: Just like a resume, you have to understand your experience section is your life and business timeline.
I want people to see the entire scope of how I transitioned in business from gym owner, personal trainer, nutritionist to author to coach to Thicker to consultant and all of those things that I'm doing now, but also making sure that you show every aspect of your business journey volunteer experience your education licenses and certifications, but also gaining recommendations. Recommendations for clarification are reviews. It's testimonials. It's where people share what they've learned from you or what results they got and that is where your credibility is. So if anyone goes to my profile, I now have over 500 written recommendations on all my LinkedIn profiles. There are 500 people saying, “Yes, this guy knows what he's doing.” I don't have to I don't have to sell anymore.
I never really did sell. I connected but I don't need to convince people that I know what I'm doing. They either have the money to invest in what I can teach them or Niles is not the right time, but I'm still here for them. So you want to make sure that when someone stumbles upon your LinkedIn profile after keywording it the right way they're seeing your business credibility. So asking people to write you recommendations could be clients that you are working with, clients that you have worked with X co-workers, current co-workers, family friends, and people that can speak to your personal and professional experience which helps your credibility. So that's like the main layer of LinkedIn getting that profile optimized that allows all the other layers the network building the messaging the content creation to fall into place because if you take away that main layer, which is the optimization of your profile the cake topples over.
Many people use that kind of timeline or experience section as a running resume, but you're saying it can be a storytelling tool. And you'll even list your programs and your courses, like books. You've launched like anything in there.
It's like a website where you want to list what it is that you do when people buy my books off of my LinkedIn profile. They set up discovery calls off of my profile. They visit my website and download my free gifts from my LinkedIn profile if they register for workshops that we do off of my profile. You can leverage it in so many ways if you just dig in and make sure you are leveraging at the right way.
So now I know a lot of people talk about how YouTube and Pinterest are search engines and that's what makes me unique. I didn't realize that so much of LinkedIn was SEO-optimized as well. Is every inch of your profile from the timeline to the about section all SEO?
All of it. On your LinkedIn profile, there's a little bar that says your dashboard. On that dashboard, it actually shows you three specific things. Number one. It shows you how many profile views you've had in the last seven days, and how many impressions your posts have gotten, and on the far right is how many searches you've appeared in and that's the key one. So if you click on that, on average I appear in about 200 searches per day so you can imagine the traction of my profile. So if you click on that, it'll show you how many searches you've appeared in over a seven-day period the companies of those that are you know searching and finding you who they work for their job titles, but more importantly didn't actually give you the data on the specific keywords that were punched into the search engine that enabled you to populate in that search.
You know what's working for you and what's not?
You can take those specific keywords that you want to appear more often in those searches and then you start to re-embed them all throughout your profile. You start sprinkling them everywhere.
What I love about this, I mean like the other I'm all about evergreen content and SEO-driven platforms. YouTube is great, but it's all video. There are really no posts like they're trying to play in that area, but it's just not really taking off. It's basically you And then there's Pinterest. It's all these little images that you get a tiny bit of text and then you click away and it takes you off the platform LinkedIn is the only one that's truly like a discussional feed. It has messaging, you could share a post, you could share a video, and you can share a wide range of content. It's the only search engine that's really like the social media platforms that we've all fallen in love with and it's full of business people who are open to opportunities.
If your ideal client is a business professional, a high net worth individual, and you're that coach or consultant or entrepreneur listening to this and watching this and you have a high ticket offer whether it's individual one-on-one coaching or consulting. You have a mastermind. You have a group coaching program. You need to be playing in a sandbox of people who actually have the monetary means to pull the trigger and say yes, and you may be getting calls and bookings from Facebook and Instagram, but when it comes to the end of the day, how many times have you heard? Yes, I would love to but I can't afford it but I don't have the money right now. So it's like yeah, they want to work with you, but they can't and I'm not saying they never will but the likelihood of someone wrapping back around if it's outside of that first contact is very unlikely. So you want to make sure that again you're playing in that sandbox of people that actually can afford what you're offering the first time you talk to them.
If we just boil it down and get straight here, Facebook and Instagram are the kids' table and LinkedIn is like the adults’ table.
There's no better way to put it. It's like going from high school to medical school. I mean, it's again you're it's Child's Play and that's not to downplay the people that are succeeding on Facebook and Instagram, but I then question what is that success right now? Here's the other thing that I want to talk about if you're watching and listening to this and you want some sort of overnight success story. You have to flush that down the toilet right now. It doesn't happen. I don't care who you're influenced by what books you've read, what podcasts you listen to if anyone is telling you that you can go from zero to a million dollars in 12 months you're being lied to at this point. The fact of the matter is that everything that I believe in, everything that we teach is about the marathon method and the marathon method is that it takes time, it takes energy. It takes effort. It takes years and years and years of trial and error failure and success to get to where you're gonna be.
If you keep throwing money at things that you're hoping and praying or gonna work because you see a great sponsored ad on Instagram or Facebook of someone saying, oh, yeah, you can do this in six months. You can have a six-figure launch with zero audience. I'm sorry, you're throwing money and you're literally burning it in the fireplace. So if you switch your mindset and realize that it takes time to build something substantial to find your tribe of buyers to find that market of people that will buy everything you have to offer because they've been warmed up to you for the last few years. You can accomplish that on LinkedIn.
LinkedIn is the long game. Like you said, it's the marathon but a marathon's a lot easier to run when it's only 20 minutes a day. I mean, let's be honest, right? So consistency is key but it's just in little slivers of time and I'm hearing consistency and the long game is really where it's at with LinkedIn. But I do know, like give us an example for those who are like starting to get inspired but also wanting to temper their, you know have realistic expectations. I know you talked about streamlining your profile plays a huge role right in getting the SEO to activate and getting people to search for you and find you. Can you give us some examples of people you've worked with in the first, you know, Three six nine twelve months of optimizing that profile like how did their views climb like what is possible if you're if you're starting to run that Marathon?
I remember I had this one client a few years back. We made some adjustments to her profile and didn't even get into the guts of the connecting and messaging and content creation portion of what I teach, just changed her profile. She messaged me two days later, and she said I just picked up a client and she basically said it was all because of how her profile appeared in the search where the person then clicked on it and read about what she did and it filled a void that person was having in their business. They got on a call and she's like, how can I hire you?
It's instant results. I mean that's one case it does take time. I had another person within six weeks doubled her investment in what I taught her. I had another guy after going through and he had a very niche market. I mean only Detroit, only a commercial real estate professional with close to 350,000 sales and about six months brought another 1.5 million dollars of contracts into his business and it all starts with your profile. If your profile is not optimized the right way, nothing of whatever else you're doing on LinkedIn. You can connect with the right people. You could be messaging great. You could be creating awesome content, but if it doesn't really go back and start with that optimization of your profile nothing's gonna fall into place.
It really is the first gateway. You have to get that figured out because otherwise you're attracting people and then the minute they see your profile you’re just repelling them again.
It all has to match so your profile has to speak to a specific clientele, which means you're going to be searching and connecting for those types of people, right? So whatever keywords you're putting into your profile are geared towards that ideal client, whether it's a female business owner or a podcast host or a book author and you're gonna basically start connecting and messaging those individuals that would be best suited for those that would view your profile and want to talk because again people ask all the time. So I'll share some stats. So this one client shared some stats with me.
Basically, he said that he sent 260 connections. Of the 260 connections, 170 accepted, which is really good. It's like a 60% acceptance rate. Yeah from the hundred and seventy connections. He then went through the messaging process and he ended up booking about 30. He got 30 responses, which actually is about a 20% response rate. So you figure two out of every 10 people. You messaged you're gonna get a response back which is great. He met people a day that's 10 calls a week. He said of the 30 people that responded that led to nine phone calls being booked, so almost a 35% message-to-booking ratio.
All of that was really attributed to his profile because for people to accept your connection request, it's really based upon what they're seeing on your profile because if you're connecting with them and that person that you're sending a connection request to is not seeing some relatable connection point between you and that. I had a business where I helped nurses or some people in healthcare, but all my profile there was no mention of that. There was no mention of how I helped nurses or you know, I helped Healthcare professionals and it said, you know, I was the personal trainer or I was an accountant. Why would that person accept my connection request let alone respond to a message? So you have to understand that everything that you do starts with your profile because that will dictate the amount of connections you get accepted, the amount of responses you get from your messages, and how many calls end up getting booked. So again all plays into each one of those layers.
Is that the basic flow like cleaning up your profile so that you can then connect with the right people and message all of them? There's always a certain percentage of them who will respond favorably and hop on your calendar to learn what you do.
The goal that I typically have for every client that I work with whether they go through my course or you know, coach with me. I just want them to book one additional sales call a day because it's a numbers game for me. So you book one call a day from LinkedIn that's five calls a week. That's 20 calls a month. If you are at a 20% close rate, you're picking up four new clients a month. All of you who are watching and listening, think about your offering if you were closing four new sales a month just from LinkedIn from what you're offering, how different, what your business changes? It's that simple, let those 16 people say no focus on the floor. That's saying yes, that's it because it is a traditional numbers game. So yeah again everything that you do from should be from the perspective of how is this gonna land on the right eyes of the right people so, you know, Optimizing your profile sending the connection request to the right people that fit your network messaging them in a very genuine way not looking to sell in Pitch. You know, let's hop on a call.
Let's learn about each other. Let's share what we're doing. How can we support one another like be there just a network to connect to build relationships because relationships were poor and trust is what leads to business and then when you're creating content on the platform, it's always from the perspective of how can I create a piece of content that's gonna completely resonate with a pain point of my ideal client, right? So everything you're not writing about, you know, every fairy, you know happiness all that stuff like, you know, the drunk logs you see on Facebook and Instagram you want to get down and dirty, you want to get real to point out the pitfalls, point out the gaps and holes and people's businesses and give people tangible tips and takeaways, three ways to improve this where you're giving them free value. You can't expect people to give Without you giving to them first, right? You have to give the order to get so right again, everything needs to be done from the perspective of that ideal client and how would they best respond if you were in their shoes?
You can't expect people to give without you giving to them first. You have to give in order to get.
What I love about LinkedIn is people are there for networking. They're there because they're interested in opportunities in business on a lot of other platforms. You have to tiptoe around the business topics a little bit. In LinkedIn, you can just cut right out and just be straight with. If you're the kind of person who doesn't want to tiptoe around, LinkedIn might be the perfect place for you.
I just want to share something my wife always texts me quotes and stuff that she hears on podcasts, and I just wanted to share this with you. So she heard this on the rework podcast. The quote says you will not be a big hit right away. You will not get rich quickly. You will not be so special that everyone will pay attention to you. No one cares about you yet. The overnight success stories that you've heard all about. That's not the whole story, dig deeper and find that people or that person that have been busting their asses for years and years for things to take off on the rare occasion. There's instant success happening, but it's not usually sustainable because there is no foundation. Trade the dream of overnight success for slow measured growth hiring a PR firm or hiring a coach right off. The bat isn't going to help you because you'll still be a no-name with a product. No one cares about building your business, getting customers, getting clients, and building your story. Great Brands launch without PR campaigns all the time, even Starbucks and Apple started from scratch and took time to build. So for the person that's listening to this. You gotta start somewhere and that's why I love how LinkedIn fits right into that because it's where you can start picking up new clients. You can get your credibility. You can get your name out there. So you get more organic recognition.
It's a great place for brand building and visibility and because of the SEO for reach as well.
Yes, 100%. You'd be hard-pressed to find that many things on any of the other social media platforms because they're all missing some critical element in that mix there. They're their entertainment and they want you throwing money at them. They want you to invest and the biggest names out there. The Amy Porterfields of the world have all been talking behind closed doors that the marketing tactics that worked for them about eight to ten years ago. And the money they were spending on Facebook ads the ROI. It's not there anymore. Even they're scratching their heads about how we build our audience. How do we connect with more people? People still aren't talking about LinkedIn. Again if people leverage it the right way, if they really get under the kimono of what we've been talking about, they will see how powerful this platform really is. Yeah.
My gut tells me, like you said 80% of the users on there are not leveraging it to its full abilities. It is a hidden gem.
Yes, 100%.
I know everyone's thinking about their profile now. It's SEO-intelligent. I didn't know that the timeline isn't your resume. It's a story like what so everyone's probably trying to wrap their head around everyone's probably going to your LinkedIn and trying to reverse engineer. What's in Scott? Here's my LinkedIn profile. I know that you have a gift that can help the audience get started to nail the most important part of getting started on LinkedIn. Do you want to tell us a little bit about it?
It's the six steps to optimizing your LinkedIn profile. It's a five or six-page PDF that I call the perfect profile. There's gonna be a link provided by Adrienne. It's also on ScottAaron.net, the homepage of my website. It's gonna give you the foundation and the infrastructure of what needs to be done section by section to fill out your profile the right way. I've also released a brand new book called The LinkedIn Book For Sales and Marketing and it's called the Second Edition, but it's really the first edition. I reworked my original book that came out in 2018, but there's a whole chapter dedicated to your LinkedIn profile in there as well as some new features on LinkedIn. There's a whole chapter on some new stuff like LinkedIn Creator mode where you can do LinkedIn Live, LinkedIn Newsletters, and LinkedIn Audio Rooms. There are a lot of great capabilities that LinkedIn is now giving the users.
We barely had time to touch on all these new features. I did see LinkedIn Live coming out and it was clearly not released to everyone at once, so certain people were getting it and making use of it. Not a whole lot. Tell us about some of the other new features really quickly because I'm interested to hear about those.
Creator Mode allows you to access three specific creator tools: LinkedIn Live, LinkedIn Newsletters, and LinkedIn Audio Rooms. You don't have to apply for LinkedIn Live anymore. You just have to turn Creator Mode on, it's a section on your profile. You just click on it and hit the on button. So you then just have to use a third-party streaming service such as Restream or StreamYard. I recommend StreamYard, it’s very self-intuitive and easy to use.
LinkedIn Newsletters are awesome because you can actually build a newsletter list through LinkedIn. When you create your newsletter, that's obviously SEO to your zone of genius minus called LinkedIn Tips and Updates. They actually send an invitation out to your entire connection list to subscribe. I have close to 6,500 subscribers to my newsletter on LinkedIn but LinkedIn also emails each edition that you release emails every subscriber personally to read that edition.
If you think about this from not only an SEO standpoint but also a list-building aspect, you can include some backlinks in the addition of that newsletter where if they want to book a free call sign up for my event download my free gift now you can build your email list. Off of LinkedIn emailing all of the subscribers to your newsletter. So it's an amazing feature. The LinkedIn audio rooms are something very very new. That is Linked's direct competition to the Clubhouse. You can actually host your own audio room where you can create an event invite people to it and you can have an open Panel discussion via audio right from the mobile app. I haven't leveraged it yet. I'm trying to work it into my daily and weekly routine on LinkedIn but it's something that I am going to be leveraging. So those are three of my new favorite features of the platform that I always recommend people to take advantage of.
It's changed a lot just in the last few years, especially with the new audio room feature. I know Clubhouse was kind of hot and then it fizzled, but I could see that actually becoming a staple at LinkedIn because they got there.
Yeah, because people were promoting their Clubhouse rooms on LinkedIn, and Linkedin said, “Instead of people promoting it on here and then going over to Clubhouse, why don't we just create that for our own so now people can host their own audio rooms right here?” That's what they did.
I will definitely be watching you. As you finish testing it and systematizing it, I'm gonna link back with you and I would like to hear what you learned about that.
I'll have plenty to report back.
LinkedIn has so much to offer. I think the audience is really excited. I know I want to add it. I know you have a VIP gift for those people who have decided to scoop up the VIP ticket for the perfect LinkedIn profile mini-training. Do you want to tell us a little bit about that one?
I do have a special gift. It's the five layers of LinkedIn mini-training. For people who want to dive in a little bit deeper and want to take a more specific look at what LinkedIn is all about. I do have a mini course called the Five Layers of LinkedIn which combines obviously the optimization of your profile, understanding how to build your network, booking sales calls, how to schedule them, and then creating content on LinkedIn as well.
It's a sneak peek at your system that is clearly delivering big time for you and all your clients as well. I love that. Guys, now that was only for the baby VIP ticket holders. If you have not scooped up your ticket yet and don't have a VIP ticket, grab your ticket and a free gift and then meet us inside the Facebook group. There will be opportunities to get all of your questions answered if you have remaining questions and you're kicking me right now. How did you not ask this question? That's okay. You can ask the question inside the Facebook group. We'll meet there. We'll have a conversation. Thank you so much, Scott, for being with us here today. This is awesome.
I will say that for the audience, that's typically $179 product that I typically sell. There's gonna be a coupon code for all of you guys that do get the VIP ticket from Adrienne, so it'll zero it out. You'll get it for completely free. The coupon code is 5LAYERS. You'll get all the information so you guys will be able to get that right away.
Thank you so much, Scott. You're the best. We'll see you all in the Facebook group soon. Bye.
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About Scott Aaron
Internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, generating leads, creating sales, and building personal brands all using LinkedIn.
Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners, and business coaches. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics.
His program has helped thousands experience explosive growth following his proven system and strategies. People-focused and result-driven, Scott's strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.
