🤖 The Human Side Of Automation Unveiled With Jenna Larson 🧑💻
Sending out a huge number of messages per day for lead generation is indeed exhausting and overwhelming when done manually. This is where automation is extremely helpful, making the process much simpler and faster. However, relying too much on the tech kills the human side of the work, pushing target customers away from what you have to offer. Jenna Larson managed to solve this problem by creating her very own customized system. Sitting down with Adrienne Hill, she shares the genesis story of GroupTrack CRM, the first and only socially integrated CRM. Jenna discusses how they automated lead generation while prioritizing customer experience, taking people from cold to sold.
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Hello, everyone. Welcome back. I am so excited for this particular training session. I'm here with the one and only Jenna Larson. She is the Founder and Coach of Drive Performance Coaching, as well as the Co-founder of GroupTrackCRM. It's the first and only socially integrated CRM. It's super cool. She helps entrepreneurs monetize their genius through communities, conversations, and compelling offers. She's here to talk to us about how automation can make you more human, which I love. I can't wait to dig in. Welcome, Jenna. We're so excited that you're here.
Thank you. I'm so excited.
Before we jump into how we can use automation yet still remain authentic humans, can you tell us a little bit about your story? How did you end up being the co-founder of GroupTrack and how did you end up being an expert in this space? We'd love to hear.
About four years ago, I accidentally started a coaching business. I left my corporate job because I felt called to do something more. I was like, "I'm going to start a business and I'm going to share my expertise with anybody that wants to coach with me." I started from my first coaching business, and what I focused on was what I did in corporate, which was understanding the customer journey so that we could serve our customers and have them keep buying over and over. With that, what's important is that you have a system where you can track your customers through that journey and identify where they're falling off or where they're struggling so that you can intervene and support them and keep them moving.
I started coaching clients on how to use a CRM, which is a client management system focused on relationships. What I started to realize was that what I was teaching worked, which was great, except there wasn't a system that worked well for my clients. Most of my clients use social media to find the leads that they're going to turn into clients. The problem was they were using all these different CRMs that when you find someone, you have to copy and paste. There's so much going on that they were losing people through the cracks. Good news, we have this methodology today that works and people are in conversations and finding leads and converting, but now we've created a problem where they can't even keep track of all of these people and all of these conversations.
On accident, I created a secondary problem that I was like, "Wait a minute. What if I create my own system?" I was driving to a holiday party and like, "I need to create a CRM where clients spend their time,” which is on social media. I reached out to a man who is named Nate. He is now actually my business partner, but he had a different software company at the time, and he had hired me to help him monetize that tool. I reached out and I was like, "Nate, I have this idea. It is going to be killer. You have to build it. He was like, "No, it's impossible. There's no way. I can't do it." I was like, "That's lame." It went on, did all the holidays and all those things. Two weeks later, he messaged me and he's like, "I did it." That's how we accidentally started GroupTrack.
What's funny is that the name is GroupTrack because, in the beginning, we wanted to help people track members of their Facebook group. Now, it has evolved so much in the last two years that we joke that it shouldn't even be called GroupTrack anymore because it works everywhere across Facebook. We're about to launch onto Instagram. It's like what we had this tiny little idea has turned into something pretty amazing, but we joke that it was an accidental business. The truth is we recognized a problem and built a solution. We're so lucky because we have such amazing customers that inform everything we do. That story where we're like, "Nate, can you build this?" He says, "No," and then two minutes later, it's built is our story and it happens over and over and over. That's why the tool is growing and so amazing. It's been such a cool journey, but quick.
I love that story. It's so relatable because I think tons of people in the audience feel like they accidentally stumbled into what they're doing. A lot of us are accidental entrepreneurs and fell into what we're doing. Also, what I love about it is you saw a gap, you saw a need, and you said, "How am I going to fill this? Let's come up with something." It always starts with some crazy wild idea and it's always rough at first. It gets cleaner and better, and it's streamlined, but it all starts with one crazy idea. Thank God, Jenna, that you had this crazy idea and planted it in Nate's head. It took a little bit to grow, but he must be a genius because he came to life.
The other thing I love about your story is that I think if we all reflect back on when we were newer in business, the first problem is, "I don't have enough leads. I don't have enough people to talk to. I don't have enough." The minute you figure out lead generation, it very quickly becomes, “How do I keep track of all these people?” It’s like champagne problems, how terrible, but honestly, once you have leads coming out of your ears, if you're not keeping track of them, you're losing money. If you're not keeping track of them and serving them, you're letting them down because they're looking for your help. It's a win-win. It's a win for them. It's a win for you. It's tough to keep track of all the people across all the platforms.
I know I've talked to people who tried using notebooks. They tried using recipe cards in a box, they tried creating spreadsheets on Excel or Google Sheets, or they tried putting notes inside of their email CRM, but then there's no way to message people. You're copying and pasting. It's a constant issue. I think it's wicked smart what you guys have built. I'm super excited about digging in. I know a lot of people are here because they recognize, "I'm burnt out. I need some smart automation." I know underneath that, we all know in our gut, "I'm not going to become a million-dollar earner doing everything manually myself." We know automation comes into play. When, where, and how do I do it without coming across as a creepy bot?
That's the biggest thing. It's super interesting because my background in my corporate world was client success and client retention and service-based. What you're going to find is that we're a little bit different at GroupTrack. There are a lot of different competitors to our tool. They might do things a little bit differently in terms of cold messaging. A lot of it is sending out to the masses. We teach the complete opposite. What we want to focus on is never losing that customer experience and individualism. What's so cool about GroupTrack is what we want to do is make sure that the automation scales your ability to individually serve. That is the core mission of our tool.
A lot of times people think GroupTrack, automation means we're going to spammy bot everybody. We say the absolute opposite. Automation gives you the ability to have more human connection at a higher level in terms of how many people you can talk to in a day. The way that we use it is to start or nudge conversations along. There are tools out there where it's like a full workflow. If they say this, then this and this and this, and that is not how our tool works. Imagine you have this customer journey from A to Z and we want to bring them through all the different steps.
Automation allows you to have a more human connection at a higher level in terms of how many people you can talk to per day.
What so many of us struggle with, especially if we're CEOs and we've got team members, is that we want to give that standardized solution and experience. Throughout that process, we still want it to be individualized, custom, and genuine because you guys know that the second you send that blanket message to everyone, you can see through it. It's so funny. I get these messages almost daily like, "I looked at your profile and I think you'd be a great fit for our tool." Always, I'm like, "No, you did not look at my profile because if you knew that, you would know that I'm not going to buy computing software to what I sell."
We have to be so careful about what we do because there are people who are using tools like this in a way that is not good. That's why at GroupTrack, what we do and what's different about our strategy is we don't just teach the system. We teach the strategy that goes with it. Everything is how I become more human. How do I serve? How do I uncover their needs? How do I ensure that if I'm going to make an offer, I have permission to do so and I have a reason to do so? The beautiful thing, as I mentioned, when we've got this standardized process, what it allows for the CEO, as well as the team, is to have a plan of what to do. As you're using automation to maybe start or nudge those conversations along, it triggers the response from that person.
We teach you to send your messages and you're going to act a little bit like a robot. Your job is to reach out. Their job as the prospect is to decide, “Do I want to engage back with this person? Yes, or no?” We leave it there. We work our business task-driven. I know based on where they are in my process flow, I need to follow up with this person, this person, and this person. We send the messages. We start to trigger those conversations. The moment someone writes back, this is where we truly decide we get to be a human. When someone's back in our DMs, we're going to organize them in our process, we're going to add tags to tell us important information, and we're going to put them in the next stage. All of that though is so we can give them a better experience.
Let's say someone DMs you and they're like, "I'm struggling with X, Y, Z." We're going to immediately take that information and say, "That's what they're struggling with. Let's add a tag in the system or notes in the system to remind us that." When we start a conversation in the future, we're going to go back to that information. "Adrienne, I know when we spoke last time, you mentioned you were struggling with X, Y, Z. How is that coming along? You said you were going to try this. How did that work?" When we have conversations like that, you better believe it is so much more human, genuine, and amazing. We're using the technology to enhance ourselves.
There is no way that our brains can track the conversations, track all the details, and do all those things. That's where we use the tool itself and the automation to nudge those things, nudge our brain to remind us, "Follow up about this." Overall, the experience that the person gets is unbelievable. It's so funny, we get screenshots from our clients all the time where they are welcoming people to their Facebook group or messaging a new friend request. The response from the recipient is, "I have never given such a customized experience. Thank you so much. It's so different." We call that the GroupTrack way. We want your clients to be blown away that you can give them such amazing experiences based on their knowledge. The truth is the tool does it for you. We're not expecting you to remember anything. We got all that in the tool for you.
The more leads you get and the older you get, honestly, my memory is not great. I've learned that if I don't take notes, I can't possibly remember it all. One of the things is that I started getting into using more and more automation, but yet wanted to be authentic. As you were saying, "You told us before you had an issue with X, Y, Z, how’s that going?" If you take them with that, a lot of times, what we'll say is, "We're teaching a free class on how to fix X, Y, Z problem. Would you like to join?" Of course, they do. They just told you they have that problem. There's no way we're all going to remember that about hundreds or thousands of people.
Maybe on a very low scale. If you've got ten prospects, sure. That's the beauty. The automation scales the ability to be human at a different level that we couldn't do without the technology. To your point, let's say as you're bringing people into your Facebook group or as you're in the DMS having these amazing conversations and you're adding labels or tags inside the tool, what you can then do is go sort and say, "Show me everyone in the tool with this problem." What you can do is send them a message to, let's say 50 people and say, "You recently told me you're struggling with this. We're doing an event where we're going to help you with it. Would you like to join?"
What's beautiful from the business standpoint is you're able to reach more people. You can demonstrate that you care. What you're also going to do is you're going to have a higher show rate because these people are like, "They remembered I have this problem and they are connecting the dots on how their training is going to solve my specific problem. Heck yes, I'm going to be there." That allows you to serve more people because more people show up. All of the things that we're doing for our customers to give them a better experience ultimately are going to impact your bottom line and your profitability and scale your business.
We had a client who used one of our features. It's called Post Tracker, which is so funny because her feedback was, "You need to change the name of that because it does not do justice to what this allowed me to do." It was funny because she said, "I've always joked that I wanted to clone myself in business because there's not enough hours in the day." She said, "I did in one hour what it would normally take me to do manually in one day using this one feature of GroupTrack." That's the thing. It scales your time, your reach, your connection, your humanness, and all the things through these automations. It's pretty incredible what it can do for you and your business.
When it comes to connecting with people authentically yet automating, what are your top five most commonly used strategies that you teach your clients or that you see people getting results with that are working right now? Do you want to take us through the hit list?
It's funny because most people say to me, "I don't have enough leads." I'm like, "Great, give me five minutes with you. I'm going to show you that you have more leads than you know what to do with." One of the first things is maybe one of those things that you might overlook, which is your friends list. For a lot of people, the pushback I get is, "Those are not my ideal clients." My jokingly snarky response was, "Let's make it be. Let's go add friends who are your ideal clients so when you start posting on your social, the right people see it.” If we've got a friends list full of grandmas and uncles who don't need your solution, all of that amazing content you're putting on your profile is going to be putting on the wrong ears.
Number one, start building your friends list with the right people. Once you do that, then you can put those amazing posts on your profile, "We've got this. Who is looking for this?" Start getting some engagement. The one thing that I would recommend that people do is work their friends list like it is a leads list. Go through, connect with those people, and systematically work them through your process. One of the things that's cool about GroupTrack is when you sign up for our tool, we don't expect that you have this beautiful strategy. We try to build our strategy for the tool.
We give you two pipelines and one of them is how to find leads out in the wild of Facebook and bring them through a process to invite them into your group. We believe group strategy is where you can monetize the most. With the pipeline, we give you message templates that you can send to your prospects to start building those conversations and nudging them along, in case that's maybe not one of your strong suits. One of the messages that we give you is what's the point of social media if we're not being social? I'd love to learn what you're up to and see how we might be able to support one another.
It's so crazy. We had a client who told us that he made $3,800 off of that one message template he sent to his friends list. It's cool that I would ask you to look at whether are there some missing pieces of your strategy. Are you overlooking that friends list? Let me tell you, it may not be that they're your ideal client, but it doesn't mean that their friends’ friends aren't. The more you inform the people what you do, meaning you tell them about a solution, then when they either decide they're problem-aware or they run into someone who is problem-aware, they can then connect the dots to your solution.
To break that out into groups, number one, start building your friends list with your ideal clients. We call them yellow cards at GroupTrack. It is the person that you're like, "This is the right person for my offer. Number two, start working with those people. I think the biggest mistake that I see people making is that they spend hours on content, building these beautiful posts, and all the things. They say, "If people wanted it, they would get it. They know what I sell." I'm like, "No, no, no."
Think about it this way. If someone were to walk into your home and you said, "The bar is over there, go help yourself." The likelihood of them getting out and pulling out the celery and the bacon and making a Bloody Mary is very minimal. If you were to walk into someone's home and they're like, " Adrienne, I know that you are celebrating X, Y, Z. I got you your favorite champagne. Would you like a glass?" You would be like, "Yes, absolutely. You recognize what I'm going through. You got something I care about. Yes, I would love to accept it."
It’s the same thing with your social media. You cannot post things on social and expect that someone is going to help themselves to your bar. You've got to proactively serve them. You've got to ask them questions. You need to know what's going on in their life, their business, and their journey, and then uncover those needs, and then offer solutions specific to those. As we start to build up our friends list, we need to work with those friends. We need to ask them those questions to be able to then connect the dots. I don't know. I feel like that's three tips right in there.
The next one I would say is the Facebook group. I cannot tell you enough. To me, the beauty of creating your own ecosystem and your own community where people feel special and served is priceless. What I mean by that is you can monetize the shizzle out of it legit. When people feel served and supported, they buy. What we teach at GroupTrack is a very specific strategy for monetizing your Facebook community. One of the simplest things you can do is when they come into your Facebook group, acknowledge them. “Thank you so much for joining my group. We help people do this. I love to learn where you are so we can get you in front of training specific to what you're looking for.”
Often, we're in Facebook groups where we feel like a number. They have no clue who we are. They're spamming us, "Buy my thing, buy my thing,” or immediate no thank you. Versus, if we do it the GroupTrack way where we're combining that strategy and system. The goal is to say, "Thank you for joining our group. Here's what we do. This is what's in our bandwidth. What do you specifically need?" Based on what they tell you, we're going to add a tag to our system to remind us later. We're also going to put them in front of training incredibly specific to what they said they're working on.
It's like if you walk into a store and they assume you're looking for fish and you're like, "I was here for a bathing suit." That's weird. If it so doesn't connect, it's like you're doing your agenda. Instead, we're like, "What brought you into my store? Are you looking for a swimsuit? Great. Do you like a one-piece or a two-piece? What's the event? Where are you going?" We drive them to the dressing room, and we give them options and then we follow up. "Did they fit? What kind do you like? Do you want red? Let me take you to that section."
We teach this specific strategy that is very much based on the actual things that the person wants to learn about. All about automation is enabling you to be more custom and more personalized because the truth is if we were trying to do this in our brains and manually, it wouldn't be possible. One of the things we hear sometimes when people start using our strategies is like, "This is a lot." We're like, "It's true. It is a very high-touch strategy because we want you to serve at a level no one else is. That's where the tool can support you to get those wins." We've got clients that are doing launches and non-launches and the amount that we see in terms of results is a direct reflection of the number of people you get to serve. We've got some crazy service happening from our clients to their clients, which is cool.
Automation: The amount you see in terms of results is a direct reflection of the number of people you get to serve.
I love the idea that if you're using automation the right way in the right places, it allows you to give a higher level of customization to your audience than you would ever be able to do if you were trying to manually do everything yourself. For those of you who are swimming in leads and you're reading this, how many times have you thought like, "I'm sure there are holes all over in my bucket and I'm losing people left and right, but you can only do what you can do, and it is what it is." There's a way to plug all those holes with the right automation and the right systems. I'm sure some people are intrigued. They're like, "She's talking about these pipelines. What does that mean?” Walk us through what's a pipeline.
A pipeline, the way that I like to describe it is to think about a conveyor belt. The conveyor belt moves. You put the little item on the conveyor belt on the left-hand side, and then it takes you over to the right and drops you off. A pipeline in my view has an entry point and an end point. The goal is to take them from over here to over here to the right. We give you two pre-made pipelines inside of the tool of GroupTrack. The first one is to take them from, "I met you. I found you in the wild on social media." My goal is to take you from, you don't know me to uncover if they have a problem you can solve. Let's invite them to your Facebook group. The entry point is I identified you as an ideal client, maybe it’s a yellow car. The endpoint is, "I think we can help you. Why don't you come into my community?"
We give you another pipeline, which is your prospecting group pipeline. The entry point there is, "You joined my group." The steps to get you to Z, which would be the endpoint is, "You're now a client." Within a pipeline, there are a couple of components. A pipeline is like what lane are we in on the highway. Within the pipeline, you're going to have different stages. Those stages represent the chronological steps that you and your team would want to take the prospect through to get them from A to Z.
What's cool is we can put all of your leads in these different pipelines, and within seconds, without even leaving social media and I think that's the biggest pain point we've solved, you don't have to go look them up in a different system, right where you are when you're looking in your Facebook group. If I were to say, "How many of your Facebook clients have bought from you?" Most people will be like, "I don't know. I have no idea." By using our tool, within seconds, we can look at it and be like, "That's a prospect. She bought,” and knows where our time needs to be spent. Those different stages are going to represent where they are in your sales cycle. You and your team know exactly what steps need to happen next to convert them into a client and then ideally, retain them for many years to come.
Basically, these pipelines take people from cold to sold in a way where they're getting customized service beyond anything they've experienced anywhere else. The first one takes them from the wide world of social media to join my Facebook group. The second one takes them from, you're new in my Facebook group all the way to them becoming a paying client.
It's funny, we chatted that we're going to start giving another pipeline, which is going to be our retention pipeline because we know, interestingly enough, that the money is in retention and ascension. We know that the more your client progresses and gets wins and all the things, they're going to keep buying and ascending through your program. We use an ascension pipeline in our business most of the time. We're like, "What? That's funny. Why don't we give this to our clients?"
We're about to roll that out as well so that you can use it. We have a lot of clients who if they buy from you, go into an exclusive Facebook group where they get more access. What you can even build through the stages is what are those triggers to show you that your client is either struggling in stock or they've hit key moments and milestones and tell you they're ready to go to the next program. We're excited to release that soon.
That's amazing and super helpful because how many of you have existing programs or memberships or whatever you want to call it? You're like, "How come only half my clients showed up to this special session that I planned all week for? How do I get more people engaging in my Facebook group?" You're creating a pipeline that can help improve exactly that.
It's so great. We have a coaching program called Profitable Pipelines that teaches these strategies. I was like, "Wait a minute. I'm going to send a bulk message to all the members of the program and say, ‘This is what we're covering this week. If you want to join, come.’" The show rate was crazy because we're building value for what their problem is and then providing the solution and reminding them. There are so many little things that sometimes we don't even recognize like, "That's so simple. Why was I not doing it?" That is how we approach social media in general. We know the main things, but there are so many little tweaks that we can do that will make such a huge impact that's pretty incredible.
Automation: We know the main things about social media, but there are so many tweaks we can still do to increase our impact.
Anything from anyone in your Facebook group who has a certain tag, let's say there are a hundred of them. Your system would automatically send all a hundred of them a very customized message. You might be off doing something completely different. You might be vacationing with your family, but the system is sending all of those hundred people a message on automation that's very customized to them. If you have twenty clients inside of a high group program and you want to make sure they all show up to this Wednesday's session, it could automatically send messages to all of those clients even if you're off doing something else.
If you are nervous when doing something, it will never work and you cannot do anything at all.
Typically, what we'll do is our standard operating procedure is, in the morning, I go and look, "Who do I need to message? What do we have coming up?" I will set up the queue, and we call it queuing because it's not a broadcast that sends a hundred messages at once because that would absolutely put you in Facebook jail. What it does is it throttles it for you. You might set it up to send every 15 to 20 seconds with a bathroom break every hour or whatever because it's going to mimic a human. We typically start our messages in the morning and then I'm in coaching calls all day. I let the system work for me. It is my clone. I will go take a shower. I will go pick up my children from school, do homework with them, and it's running.
At the end of the day, as I mentioned, I let the robot work, then I get to be a human. I go back into my Messenger. We've got another feature called the find and filter and it will find all the people who responded to me and show them to me, so I don't have to go through all my Messenger. I get to show up and be a human and respond to them on my own. It is a perfect example. The robot did the work. I then get to scale my efforts and I don't respond with a robot. I respond as my human self and that's where I build those connections. It's pretty incredible to be able to scale my humanness.
Automation: Even though the robot does all the work in automation, you respond through your human self to build genuine connections.
Just for the sake of numbers, the robot sends out a hundred messages and then it tells you, "Jenna, these fifteen responded to you.” Now your time is well spent focusing on those fifteen who chose to engage with you."
Truthfully, I think the thing that does the best for me is it protects my energy. A lot of times, when we talk to people about selling online, they're pretty defeated. “No one messages me back. I send all these messages. No one took my offer.” It's depressing. We redefine what success is. We say success is not how many people opened your message, how many people responded, how many people were happy, or how many people bought because none of that you can control. We define success at GroupTrack as did you send the message? How many did you send? That's where your job ends. What's beautiful is I don't think twice about the messages I sent that didn't get responded to. I didn't do it. GroupTrack did it. It allows me to disconnect from the emotional piece and be like, "GroupTrack did that for me, my assistant."
When I go into the DMs and I sort to find the people that responded and engaged, then I get to let my boundaries down a little bit and my walls to say, "Now, I'm going to open up my heart to these people that are willing to engage." Where I spend my time is with people who want to talk to me. It feels good because they're happy, they're moving, and they're answering questions. I don't feel like I'm begging them to engage. From a happiness standpoint, as an entrepreneur, we deal with a lot. Why are we doing something that's going to make us feel crappy every day? That's probably one of my favorite things about it. I get to let the robot do my job and it doesn't make me feel bad. It makes me feel pretty good.
One of my favorite sayings or learning points in online business is whatever you focus on, you amplify. If you're focusing on all the people who didn't answer, all the people who didn't want your offer, and all the people who didn't respond, you're going to amplify that feeling of rejection. If you're focusing on the few people who did respond, the people who were excited, and the people who were engaged, you're going to amplify all the positivity on that side. If you know that whatever you focus on, you amplify, let's focus on the positive stuff. We don't need to get wrapped up emotionally in any other rejection side of it. We get to focus on the people who want to interact with us.
I love DM-ing. In fact, as the CEO, a lot of times my team and I have hired people to work our strategy for us and use our tool. It's built for teams. It's pretty cool. I get messages from my team all the time, "Jenna, go do CEO stuff. Get out of GroupTrack." I'm like, "I can't.” I love it. It brings me joy. I love talking to people. I get crazy about working it because my OCD soul gets happy when it's organized and I'm moving people and I'm like, "I love it." It brings me joy because the people that I'm engaging with want to talk to me. Most of the time, the messages I get are like, "Thank you so much. I cannot believe you're reaching out." It's pretty incredible.
Do you have a couple of examples, maybe more of a new entrepreneur example and more of an experienced entrepreneur example of what shifts you can experience when you're using automation the right way?
With new people, the biggest mistake that we see is that people blanket send messages because they think, "This is going to go fast and it's going to make me move and scale my efforts." We start blasting people with stuff like that. I would say the biggest thing that we need to do is take our time to build a relationship. A CRM is a client relationship management system. There is some automation built in, but that's not the purpose of this tool. This tool is to help you build and maintain relationships. It's important that we look at their profile. We don't send them silly things like, "I think you'd be a great fit" when they sell a competing offer. Take the two minutes and look and see.
I would say for our experienced entrepreneurs, the number one thing that you can do is use GroupTrack with your team. My team is yelling at me to get out of the weeds, even though I love it. It's that we've built this system so that when you are ready and when you're at the right place, between the automation and the ability for your entire team can use the tool. This means that every single feature we give you, the CEO and your team get access to for free, which is crazy. Utilize it because imagine this. If I'm using the tool, now I can send up to a hundred messages, let's say. As a caveat, you can't send a hundred messages from day one. You have to work that muscle to ramp up there.
Let's say I send a hundred messages a day. Now, I've brought in three team members and they get to a hundred messages a day. That's 300 messages sent from my business through our three team members per day. When you start doing the math, it is crazy what reach you can do, what work you can get done, and how many people you can convert when using teams. I would say, as you're starting to evolve as the entrepreneur with the team, the number one strategy is how do I use not only the automation and the tool itself but how do I empower my team to use it as well to take it to the next level?
One of the features that I've enjoyed the most and that has been super helpful, honestly, is I made what I call a viral invitation post, a certain type of post that I like to make that gets a viral level of engagement. I launched an entire program off of one post because I used your Post Tracker that said, "Anyone who comments below, like their comment, reply to them, telling them that I'm going to send them the information they want in their inbox, and then inbox them with the information." The Post Tracker did that for me. I didn't have to do any of that. I had over a hundred comments on one post, and it turned into dozens of clients. I launched a program with one post.
I love that so much. That's so cool. It gives me chills. That's the thing. We have clients doing this all the time. We have one client who did $171,000 in one weekend off of a post like that. That is nuts. The funny part of the story was she was at Disneyland when it happened. She had the system auto-responding, auto-connecting, auto-tagging, and starting the nudge. To be clear, in the DMs, she still had to connect with them. That's where we say that automation does not do the work. It does not remove the human. It allows you to scale your humanness. It started the conversation, "Thank you for requesting the information for my post." Here's the basics or start a question that you can start engaging them with. You get to show up and be the human.
We hear these stories all the time. We teach a similar strategy where it's like, "Let's get them to honk their horn if they're a yellow car. " We had a client that had 250 comments, and 199 new leads added to her pipeline. She started 20 conversations. She didn't even start a conversation with everyone. She only did it with 20 people. Three of them converted into clients. That's a $2,000 or $3,000 sale of one post all through Post Tracker. That was the tool. We were joking the other day about the name.
It needs a fancier name because of how amazing it is. The other thing that I've enjoyed about this platform is if you're a coach or you're an agency owner or a service provider and you have a support team, let's say you have a couple of admins or social sellers or someone who manages your Facebook group, you can add those team members in. They get access to all of your different templates, all of your messages, your tags, and organizational stuff.
What I also love about it is if you're a network marketer and you have a downline and you want your downline, "Here's all the messages that have been working. Here's how we give customized service" for example, they can be added in as team members. Your downline can make use of your platform too. I think it's a neat way for people to scale a team, whether it's a support team or whether it's a network marketing team. The team's feature is neat. I think.
It's life. We have a network marketing client that we work with pretty closely privately. They've got 360,000 members in their Facebook group and they have about 20 team members that are now working that group. What's great is not only can they work each lead through the strategy, but they know whose leads are who. When they come into the tool, you can assign contacts to different people. It's like, "Jenna comes in.
She looks for her people and she works through the unified strategy." What that does is it makes sure that the brand is being represented properly and that everybody knows what to do. These are approved messages, and we know they convert. Duplication is the name of the game and network marketing. There is no better duplication than having all of your what to do next and all of the messages that should go out. It's pretty crazy.
Duplication is the name of the game in network marketing.
You have one of these pipelines that's like, "Here's steps 1 through 5. It's easy. If you click on someone and they're on step 3, you offer them the message that takes them to step 4. Talk about duplication in a network marketing business big time. It's great for new people who are coming in and so easy to integrate. There’s so much value there, everything from clients earning over $170,000 in one weekend to me launching a whole program off of one post. It's amazing what can happen when you're using automation the right way.
At this point, I'm sure the audience is like, "I need a little bit of this in my life." How many of us and how many of you have ever felt like, "I could get so much better results if I was more organized. If I could clean things up for a hot minute, I could do this." That's what I love. That's basically what Jenna teaches and what this tool can offer. I know you have a free gift for our audience. Do you want to tell us a little bit about that?
One of the things that we're going to offer you guys is the opportunity to assess where you are. There may be a couple of things that I mentioned throughout this training where you're like, "I wonder. Am I using my friends list? Am I working them as the leads list? Have I monetized my business page followers? Am I doing this whole strategy in my Facebook group? Am I missing the opportunity that you can capture emails and automatically email every person who comes into your Facebook group?" There are so many amazing things that are simple that people are not aware of. I think most of the problem is we don't know what we don't know. You're like, "Cool. I think I have a strategy."
Many times, we'll ask people, "Do you have a strategy for monetizing social media?" They're like, "Yeah." When we dig in a little bit more, we start to realize they don't know what they don't know. That's no fault of theirs. What we've created is this assessment. It's going to take you through what we know to be true of what are the major things that we need to be doing to monetize our social media. What's cool is as you go through this assessment, it's going to ask you these questions that are going to start to trigger some thoughts for you to be like, "This is not." What's cool, it's going to help you assess where you are, identify some gaps, and then we're going to close those gaps for you.
After you take the assessment, it's going to email you a custom report saying, "We think these are the steps that you should take. We'll also offer you an opportunity to get a free trial of GroupTrack so that you can start implementing some of the strategic things that we're going to recommend to you while using the tool." What's cool is that you can use the strategy with or without the tool. You can use a spreadsheet. As I mentioned at the beginning of the conversation, when I was doing my coaching business, we did use a CRM that was not socially integrated.
The strategy works regardless of what tool you use. That's the good news. It's just like, "How quickly do you want to go?" If you cannot have to copy and paste and do all the things and have it be where your people are, it’s life-changing. In case you're like, "I don't want a tool." Do the strategy. What you'll start to see is, "This strategy ridiculously works. Now, I have a problem that I need the tool for."
The minute you have so many leads coming out of your ears, you'll know. You'll know when you're there and you'll know exactly what to do about it. Super helpful.
Important Links
Jenna Larson - LinkedIn
About Jenna Larson
Jenna is the Founder and Coach of Drive Performance Coaching as well as the Co-Founder of GroupTrack CRM, the first and only Socially-Integrated CRM. She helps entrepreneurs monetize their "genius" through communities, conversations and compelling offers.
