Have you ever felt like you’ve exhausted all your ideas when it comes to creating content? Did you ever feel like you had writer’s block and not a single idea about your personal brand comes up? If you said yes to both of those questions, then this episode is for you. Join Adrienne Hill as she is joined by Mary LaDisa of the Decoding Network Marketing podcast. Listen in as Adrienne shares her special Content Multiplier Method that will generate an endless amount of content for you. Go and create content today so you can start scaling your brand.

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You took a big step by joining us, taking time out for yourself to pour into yourself, grow your business, and learn some new tips and strategies. We're going to talk about content, and we have a special guest with us. We have Adrienne Hill. She's going to show us her Content Multiplier Method. Before we get started, a little bit about me. I am a network marketing professional. I've been in the business on both the product and service side for many years.

As with many of you, I got started simply because my time is valuable and my 9:00 to 5:00 was sucking the life out of me. The things that I loved, like my family, were getting away from me. I was spending too much time in the office. I sought a way to generate more income on a residual basis. When I found something that worked for me, I jumped in and I haven't looked back.

As with many of you, I'm thinking in this audience, you're probably starting and haven't done much, or you're in a position where, “I'm on fire. What's next?” This is the interview series for you. I have one request. That is, get a pencil and a piece of paper. Walk away with at least one nugget that you'll read from Adrienne that you can apply to your business right away. We're ready to talk to her. Adrienne Hill, how are you?

It's good to see you. It's nice to be here with you. Thank you for having me.

Let's jump right in. Before we get to the content, let's talk about our audience and the people that we are trying to reach. Many of us fear prospecting and speaking to people. How do we overcome that? How do we get people to know what we have and that it's for them?

I also started in the network marketing space. I get it. I've been there. It's funny because when you first get started, you hear a lot of advice that's like, “Talk to everyone in your network, all your friends and family. Tell them what you're doing,” but you realize pretty quickly that pool of people dries up and that it's like, “Now what?” I'm here to tell you there's good news. There is the next phase of your business that you need to break into. The quicker you do it, the more success you're going to have. That's the content creation phase.

If you are a content creator, especially if you're creating value-based attraction, marketing style content, it's going to attract people to you who are naturally curious about what you're doing, and you're going to start getting lots of engagement on your content that sounds like, “What is it that you're talking about? I'd like to know more about that. The thing you talked about today, I need that. Can you message me?” Imagine how different your business would feel if instead of you reaching out to all your friends and family and bugging them if you had people reaching out to you. Smart content creation is what creates that pull, and it's what creates people reaching out to you. That's when business starts to feel fun.

How do we make that happen? How do we create this content?

Where does it start? The first step is I encourage everyone, as you start getting into content creation, to find a way to systematize it. If you can batch and systematize your work, Number 1) You're going to be more efficient. You're going to have more time on your hands, but you're also going to be smarter in the types of content you're creating because you're being very intentional about it from the beginning. What I run into a lot is people who are moving into this phase and they're throwing spaghetti at the wall and seeing what sticks. It leads to like a hot mess. I would love to cut all that frustration out for you. We'll skip that frustration side and we'll go right to the good stuff.

I recommend systematizing your process. That's what I've done, the method that I've created, the Content Multiplier Method is how I have streamlined and systematized the content creation process. The first part that I teach is how to systematically come up with the ideas themselves. Have you ever sat down to write a post and you're drumming your fingers, “What do I talk about today?”

Have you ever hit that blank like writer's block of like, “What do I even talk about?” What I teach people in my Content Multiplier Method is how to come up with two weeks of content ideas in 30 minutes or less. If you can systematize the ideation process itself, instead of sitting there with writer's block and feeling all this pressure, it's going to give you this amazing free feeling in your business.

Content Ideas: If you can systematize your work, you're going to be more efficient. You're going to have more time on your hands and you're going to create more types of content because you're more intentional about it.

I recommend doing this in two different ways. I want you to think about the types of posts or topics you could talk about, live video posts, it doesn't matter, related to your personal brand as well as those related to your offers. We could probably go down a rabbit hole of personal branding. We don't have time for that. Let me encourage you to pick 3 to 5 topics that represent your personal brand.

I go into much more detail on this when I teach the method. For any given topic, if you had five things that you talked about over and over again, that's just who you are. I like cooking. Cooking or recipe is one of my topics. The girls got to eat. I pick one topic. That topic that came to mind for you of something that you like to talk about has to do with you as a person, not your business. Ask yourself, “How could I educate, entertain and inspire people with this topic?” Like my cooking example. In educating, I could share a specific recipe and be like, “My family's been loving this right now.” That would be education or I could do a live video of like, “I want to show you guys how I make my favorite.”

When creating content, choose a topic and ask yourself, "How could I educate, entertain, and inspire people on this topic?"

Entertain might be a funny story about how I tried cooking something new and it started smoking. We set off a smoke alarm and storytelling time, or I might inspire someone by talking about my journey toward living a healthier life and learning to cook better and eat better. I could inspire people to live a healthier life by sharing a story in that way. We zeroed in on one item. For me, it was food. Even just looking at it with those three ideas overlaid on top, educate, entertain, inspire, right away, we came up with three content ideas. Imagine taking 3 to 5 personal brand topics and asking yourself that question for all of them. Pretty soon, you have a big library of content ideas.

What I want you to do when it comes to your offers. We are going to do the same thing. We're going to put a lens over top of it. You're looking through it through. Instead of rose-colored glasses, it'll be content-colored glasses. Consider a particular offer you would love to promote for your business. It could be a business opportunity, one of the products or whatever you want, but pick one single offer. I want you to ask yourself, “What are some of the problems or pain points people might be experiencing related to that particular product or offer?” I want you to brainstorm a list. Write them all down. The more problems or pain points you can think of, the better.

I want you to think of what are some of the benefits that people want in that space that they don't currently have. It's like their wish list. “What's their wish list? What do they wish their world was like? It’s like, “I have all these problems, but I wish it was more like this over here.” What do they want it to be more like? When it comes to that particular offer that you have in mind, what are some objections that people might have?

Some things might be getting in the way, preventing them from maybe knowing it exists at all, or maybe they know it exists, but it's preventing them from trying it. Problems, benefits and objections. That's the lens that you put over the top of your offer. All of a sudden, you have all these ideas of things to talk about.

Imagine taking each of those ideas, assigning one to each day on the calendar and creating a content calendar for yourself. All of a sudden, you have tons of ideas. You're never left sitting there staring at your phone going, “What do I post today?” You know exactly what to post. I take you through a process where I'll teach you how to turn 1 single video into 30 pieces of content across 9 platforms in only 5 days.

We go from, “I have nothing to post,” to almost like, “I have too much to post. Where do I fit it all in?” The magic of it is it's not just like sales post-after-sales post. It's a mix of offers and personally branded topics. Every time people see that you've made a post or that you're going live, they're like, “Their stuff is always interesting. I got to tune in for this.” They can't wait. You start getting more engagement and that's when you start getting people on your post going, “I want to know more about this. Can you send me the information? Where can I learn about this? What was that thing you were talking about?” That's what we want to create.

You talked about systematizing. There's something that you also shared on the front end of this about batching and automating. Has this come into play when you get the video creation?

The exercise we did for the ideas is what I would call batching. If you sit down, set aside 1.5 to 1 hour and you crank out ideas, like all you're doing is an idea creation mode. You're laying those lenses of ways to look at entertain, educate and inspire over each of your 3 to 5 brand topics. You sit down and all you're doing for that hour is thinking about ideas. You're doing similar activities altogether in a period of time. It's not like I'm creating the idea and then I move on to a separate thing. It's nothing but idea creation for like one whole hour. That's what I would call batching.

Content Ideas: Batching is doing similar activities altogether over a period of time. So you're not creating the idea and then moving on to a separate thing. Batching is nothing but idea creation for a whole hour. 

What I want you to do is take a single one of those ideas related to your offer specifically. Let's do it for your offer because we're here to make money. Take one of those offers that you want to talk about and a mix of those problems, benefits and objections someone might have and decide on a video that you're going to film or a live video where you could talk about that because, in this video, we want people raising their hand saying, “More info.” You're going to come up with a video idea. Where the automation comes in is once you film this video, there's a very specific method or system you can use to turn that video into 30 pieces of content using some automation tools.

It's probably too deep for us to get into every detail of that in this episode, but it all starts with video. The magic of video is that it's rich. Video is the key to repurposing and multiplying content. For example, one of the things I teach, the video is in and of itself, it's a video that you could post on Facebook, download, and post on YouTube. You could post it all over the place. Even Pinterest takes little video clips. You can take pieces of it and put them on TikTok or Instagram. That's the magic of video. Also, you can look through everything you talked about in your video, grab a few little quotes and make some quote images that you can share on social media.

You can customize it to the platforms.

Another thing you can do, let's say that you download that video and you grab out a fifteen-second piece of it where you're like, “The secret to getting the result you want is,” then all of a sudden it cuts off and it says, “To see the whole video, go to my YouTube channel, visit my blog or come to my private Facebook group.” I call that a teaser video. Give people a little taste and then tell them they have to go to your Facebook Group to get the whole shebang. You can make quote images and teaser videos.

You can create a transcript. You can upload your video to a web platform. It'll spit out a transcript, copy and paste it, and you now have a blog. There's much you can do. Pair little pieces of that transcript, like copy and paste just small parts of it. You probably have 15 or 20 posts already written just from the transcript of what you said in your video.

We don't need to start this thing all over.

Copy and paste little pieces of what you said, pair it with a cute selfie of you or a picture of you with your kids, dog or whatever you got went on, and you probably have one dozen posts already written from that video if you download the transcript.

Imagine that creating content this way is a great way to put a lot of time back into our productivity.

When we streamline, systematize and batch like that, it opens up more time that you can either spend with your family if you've been feeling like you've been overworked or it opens up more time you can then authentically connect with all the people who are raising their hand saying, “Give me more info.”

When we streamline, systematize, and batch, it opens up more time that you can do.

We have this new method of creating content. There's a process. We can't get into all of it here. Tell us about what kind of results you have seen on the backend since you started using this method.

Since I started using and teaching this method, it's crazy how much momentum it can build for you. I started using and teaching this method. I was feeding nine platforms at once with content. I built such an audience and a client-based quickly that I brought in shy of 6 figures in 6 months using this method. I have many clients and customers now that I'm busy serving. If you go out onto my social media platforms and take a look, I haven't even put any content on my Instagram for weeks because I'm busy servicing all the new clients I have that I don't even need to use social media anymore. I do because I love it, but it almost worked too well.

It moves you right out of productivity into service, which is where you want to be. You want to be hands-on with your clients or customers. This is a great tool that you have. Guys, I'm hoping that you are allowing the wheels to churn here. You don't have to struggle with the content on a day-to-day basis. We have a method here that Adrienne is willing to share with you. Adrienne, how do we get access to this? You have a free gift for us.

For attending here and being a part of this amazing, event that Mary's put on, as a free gift, I will share with you the full details of the Content Multiplier Method. I get pretty deep into not just explaining what to do but how to do it. I screen share with you. I show you what to click on, what to do and how to turn that 1 video into 30 pieces of content across 9 platforms in 5 days in a free challenge.

There will be a link or a button somewhere nearby that you can click on where you can sign up for the next free challenge that I'm running in my Facebook Group, where I teach people how to do this. You are welcome to join. It's always a super fun one. By the time we've even finished the challenge, a lot of people have multiple months of content planned out, already filmed their first video and already starting to multiply content. It's super fun and you are more than welcome to join.

Guys, you have the information. I hope your appetites have been wet. This is great information. Start using some of it right away. Adrienne, thank you much for your time. Where else can we find you on social media? What other platforms?

I have a Facebook business page. You can find me at Adrienne Hill Coaching and on Instagram. I'm starting to get into TikTok @AdrienneHill and Pinterest simply because when you have that amount of content, it's easy to feed all these platforms.

Folks, thank you so much for reading. I hope to see you soon. Thanks for joining us. Bye, Adrienne.

Important Links 

• Content Multiplier Method

• Instagram

• Facebook Group

• Facebook Page

• TikTok

• Pinterest